Accenture Interactive Named World’s Biggest & Fastest-Growing Digital Agency Network by Advertising Age in Annual Agency Re...
03 May 2016 - 6:39AM
Business Wire
Record-Breaking Revenues and Expanded Scale,
Capabilities Fuel the Nearly $3 Billion Agency of Accenture
Ad Age has named Accenture Interactive, part of Accenture
Digital, the largest – and fastest growing – digital agency network
in the US and worldwide in its Agency Report for 2016, released
today. The analysis is based on an evaluation of more than 1,000
agencies, agency network, and agency companies.
The top ranking reflects a banner year for Accenture
Interactive, which combines the design, innovation and culture that
clients expect from an agency, with the integration, scale, and
technology of Accenture. Its market-leading position reflects
significantly increased demand for its differentiated customer
experience capabilities.
Ad Age’s 72nd annual Agency Report includes rankings based on
domestic and worldwide revenues for fiscal year 2015. Accenture
Interactive ranked:
Worldwide
- #1 – World’s 15 Largest Digital Agency
Networks
- #4 – World’s Largest Consolidated
Agency Networks
- #6 – World’s 50 Largest Agency
Companies
US
- #1 – Largest U.S. Digital Agency
Networks
- #2 – Largest U.S. Agencies from All
Disciplines
“Accenture Interactive is disrupting the digital agency
landscape with our full suite of experience design, marketing,
content and commerce capabilities,” said Brian Whipple, senior
managing director, Accenture Interactive. “Our unique set of agency
capabilities meld design- and brand-led thinking with analytics,
mobility, technology and consulting, and deliver world-class
execution at speed and scale. Together, we’re creating a
differentiated model to help clients with their digital
transformation initiatives and enable the next generation of
business disrupters, and we’re proud that Ad Age has recognized our
ambitions.”
Accenture Interactive has attracted clients in more than 20
industries, serves 70 of the top 100 Fortune Global 500 companies
and has more than 300 patents issued or pending. It was named
Leader in Forrester Research’s report: The Forrester Wave™: Digital
Experience Service Providers, Q4 2015, and Accenture Digital was
also named a leader in both The Forrester Wave™: B2B and B2C Global
Commerce Service Providers, Q1 2015.
“Technology is fundamentally changing the way brands
need to attract and engage their customers and requires a new
agency model,” said Roxanne Taylor, Chief Marketing &
Communications Officer, Accenture. “CMOs are looking for a partner
which can bring new ideas and innovative thinking to improve both
the customer and the employee experience.”
According to Ad Age, digital overall captured 41.3% of U.S.
agency revenue in 2015 – up from 39.7% in 2014. Ad Age’s annual
Agency Report notes that the agency landscape continues to evolve,
as traditional agency firms face competition in digital marketing
from consulting, including Accenture Interactive. Advertising Age’s
72nd Agency Report, published annually since 1945, includes
rankings of the largest agencies and agency companies based on
previous year’s revenue and is available at
AdAge.com/agencyreport2016.
About Accenture
Accenture (NYSE: ACN) is a leading global professional services
company, providing a broad range of services and solutions in
strategy, consulting, digital, technology and operations. Combining
unmatched experience and specialized skills across more than 40
industries and all business functions—underpinned by the world’s
largest delivery network—Accenture works at the intersection of
business and technology to help clients improve their performance
and create sustainable value for their stakeholders. With more than
373,000 people serving clients in more than 120 countries,
Accenture drives innovation to improve the way the world works and
lives. Visit us at www.accenture.com.
Accenture Interactive, part of Accenture Digital, helps the
world’s leading brands drive superior marketing performance across
the full multichannel customer experience. Accenture Interactive
offers integrated, industrialized and industry-driven digital
transformation and marketing solutions. To learn more follow us
@Accenture Social and visit www.accenture.com/interactive.
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AccentureDavid LaBar, + 1
646-456-4505david.labar@accenture.com
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