Accenture Interactive Positioned as a Leader in Independent Research Report on Digital Experience Service Providers
30 November 2017 - 12:29AM
Business Wire
Report states, Accenture Interactive “continues
its global march on digital experience services”
Accenture Interactive has been named a leader in the latest
Forrester Research report on digital experience service providers.
The report, “The Forrester Wave™: Digital Experience Service
Providers, Q4 2017,” evaluated Accenture Interactive and 13 other
vendors on 23 criteria, including Current Offering, Strategy and
Market Presence.
The report states that Accenture [Interactive] shows overall
strength in its service offerings and strategy, including design,
content and technology, as well as vision, co-innovation and
thought leadership. Forrester also noted that it likes Accenture’s
“investments in design studios and real-time data to support
experience innovation.”
In addition to saying that Accenture Interactive received the
highest score possible in the market and thought leadership
criterion, the report notes that “clients like Accenture’s breadth
of services, industry expertise, and ability to scale globally,”
and adding that “Accenture is a good fit for companies with
large-scale aspirations and a hefty partner for digital design,
innovation, and execution.”
“Brands are no longer built from advertising, but from an
amalgamation of experiences,” said Brian Whipple, head of Accenture
Interactive. “To win in today’s digital world, brands must create
experiences that provide value across every interaction. Accenture
Interactive combines the experience and expertise of a business
consultancy with the capabilities of a creative agency and
innovations of a technology powerhouse to deliver compelling and
valuable experiences to our clients. We are honored that Forrester
has recognized us as a leader in the market.”
View the report here.
About Accenture Interactive
Accenture Interactive helps the world’s leading brands transform
their customer experiences across the entire customer journey.
Through our connected offerings in design, marketing, content and
commerce, we create new ways to win in today’s experience-led
economy. Accenture Interactive is ranked the world’s largest
digital agency in the latest Ad Age Agency Report. To learn more,
follow us @accentureACTIVE and
visit www.accentureinteractive.com.
About Accenture
Accenture (NYSE: ACN) is a leading global professional services
company, providing a broad range of services and solutions in
strategy, consulting, digital, technology and operations. Combining
unmatched experience and specialized skills across more than 40
industries and all business functions – underpinned by the world’s
largest delivery network – Accenture works at the intersection of
business and technology to help clients improve their performance
and create sustainable value for their stakeholders. With
approximately 425,000 people serving clients in more than 120
countries, Accenture drives innovation to improve the way the world
works and lives. Visit us at www.accenture.com.
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AccentureKelly Coffed,
+1-404-219-3100kelly.coffed@accenture.com
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