Cars.com Signs With 41st Parameter; Now Armed With Fraud Solution to Meet High Growth and Accelerating Demand
28 March 2013 - 3:00AM
Marketwired
41st Parameter, the leader in securing online relationships, today
announced it has been selected by Cars.com, the award winning
destination for car buyers, as its new primary fraud protection
provider to help support the company's growing demands in an
evolving market. 41st Parameter will empower Cars.com to enhance
its approach to protecting its clients and advertisers, including
car dealers, automotive manufacturers and affiliates from fraud.
Cars.com has long recognized the importance of fraud prevention
to its business, its customers and its partners. When the company
decided to reevaluate its approach to fraud prevention it had very
clear requirements. It wanted a partner that was able to meet the
needs of its expanding product set and growing ad volume, helping
to further protect the Cars.com brand without impacting the user
experience of the site. Cars.com also wanted to expand security for
its growing base of mobile clients. Plus, the company wanted a
system that was easy to understand and manage.
"Providing our clients and advertisers with the best user
experience has always been our top priority," said Josh Chapman,
vice president of operations, Cars.com. "We are also dedicated to
combating fraud and ensuring the utmost security for our site
visitors and customers. Partnering with 41st Parameter gives us an
even greater ability to alleviate the risk of fraud with their
proven and stable solution while preserving the site experience.
We've also been able to deploy and manage the 41st solution
independently and effectively. The move to 41st has been a welcome
and positive addition for our business."
"Cars.com is a marquee brand, and we value the opportunity to
help protect that brand and its customers from fraud," said Ori
Eisen, founder and chief innovation officer of 41st Parameter.
41st Parameter's FraudNet solution set is designed to detect and
prevent fraud before it happens. The company provides fraud
prevention, identity insights and pro-privacy advertising solutions
that help prevent consumers from falling victim to hackers or being
targeted by unwelcome advertising -- while increasing revenues for
organizations around the world. 41st Parameter seeks to build
awareness around understanding digital identities and offers
technology and advice to help address it.
About 41st Parameter In a world where
people are increasingly reliant on a variety of Internet-connected
devices for everything from banking to shopping to entertainment
and media, creating relevant customer experiences and preventing
online fraud are constant business challenges. 41st Parameter, the
global leader in device recognition and intelligence, combines
patented technologies and years of expertise to identify devices
without cookies, without compromising privacy and without impacting
performance. AdTruth, the digital media division, gives marketers a
better way to recognize and reach their most valuable audiences
across all types of devices. The company's FraudNet platform
protects businesses from online fraud before it happens. The
TrustInsightâ„¢ Network enables online merchants to increase sales by
approving more trusted transactions. These privacy compliant
solutions help keep the Internet more secure and relevant for
everyone.
About Cars.com Cars.com is an
award-winning online destination for car shoppers that offers
information from consumers and experts to help buyers formulate
opinions on what to buy, where to buy and how much to pay for a
car. Cars.com offers thousands of new and used vehicle listings,
consumer reviews, side-by-side comparison tools, photo galleries,
videos, unbiased editorial content and many other tools. Cars.com
puts millions of car buyers in control of their shopping process
with the information they need to make confident buying decisions.
Launched in June 1998, Cars.com is a division of Classified
Ventures LLC, which is owned by leading media companies, including
A.H. Belo (NYSE: AHC), Gannett Co., Inc. (NYSE: GCI), The McClatchy
Company (NYSE: MNI), Tribune Company and The Washington Post
Company (NYSE: WPO).
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