GUESS?, Inc. Collaborates with Alibaba to Bring Artificial Intelligence to Fashion
09 July 2018 - 9:15PM
Business Wire
Successfully launches shop concept offering
glimpse of the future for fashion retailers and shoppers
GUESS?, Inc. (“GUESS”) (NYSE: GES) has reached another major
milestone in its partnership with Alibaba Group (“Alibaba”) (NYSE:
BABA) to bring artificial intelligence to the fashion world to
provide customers with a more enriching shopping experience that
combines online and offline shopping behaviors.
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Rounding out a comprehensive partnership that began in 2013 with
the launch of GUESS in Tmall, this year, GUESS also became a global
strategic partner of Alibaba’s FashionAI project, an initiative to
give shoppers a glimpse of what the future of fashion retail will
look like powered by artificial intelligence. With the launch of
the interactive concept shop driven by Alibaba AI, GUESS and
Alibaba saw the implementation of the O2O (online-to-offline)
project come to life, marking the maturity of the unified customer
experience concept.
On July 4, 2018, Alibaba launched the pilot FashionAI concept
shop on the Hong Kong Polytechnic University (PolyU) campus,
pairing GUESS’ extensive retail knowledge and latest collections
with advanced Alibaba AI and other technologies on the sidelines of
the 2018 Fashion and Textile Conference. Besides the FashionAI
concept store’s futuristic appeal, the project was aimed at
providing a better retail experience for shoppers and to help
brands better use analytics in ordering and maintaining
inventory.
“As technology changes how we interact, it also affects how we
shop. As our customers evolve, it is critical that we evolve with
them,” said Victor Herrero, CEO of GUESS. “Our strong and
long-lasting partnership with global technology leader Alibaba puts
us ahead of the market in our industry. Together, we are able to
innovate in real time. This is the future of retail and we plan to
continuously invest and adapt to our customers’ needs in this
changing retail landscape.”
“GUESS and Alibaba share the same vision to understand customer
behaviors through technologies,” said Zhuoran Zhuang, Vice
President, Alibaba Group. “With GUESS’ retail expertise, we are
able to train and refine our FashionAI system, and marry technology
with fashion in a way that’s never been done before. We are looking
forward to deepening our partnership to innovate personalized
services offered in retail shops.”
The FashionAI concept store featured smart racks, smart mirrors
and next-generation fitting rooms. Alibaba’s FashionAI system
underpins the stores, offering up mix-and-match clothing and
accessory suggestions for customers from the GUESS line, as well as
items sold by others on Tmall and Taobao, China’s biggest B2C and
C2C platforms, respectively.
Through over 5 years of strong partnership, GUESS and Alibaba
have seen highly successful results, including GUESS’ status as one
of the most popular brands in the fashion apparel category on
Tmall. GUESS’ store on Tmall has achieved more than
100% compounded growth over the last 3 years.
Incorporating O2O New Retail concepts have also resulted in overall
strong performance and growth for GUESS in the Asia Pacific region.
With the advancements in artificial intelligence and the continuing
partnership with Alibaba Group, GUESS anticipates extending the
experience globally as the future of retail to better serve their
customers and plan for growth.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has
since successfully grown into a global lifestyle brand. Guess?,
Inc. designs, markets, distributes and licenses a lifestyle
collection of contemporary apparel, denim, handbags, watches,
footwear and other related consumer products. Guess? products are
distributed through branded Guess? stores as well as better
department and specialty stores around the world. As of May 5,
2018, the Company directly operated 1,020 retail stores in the
Americas, Europe and Asia. The Company’s licensees and distributors
operated 624 additional retail stores worldwide. As of February 3,
2018, the Company and its licensees and distributors operated in
approximately 100 countries worldwide. For more information about
the Company, please visit www.guess.com.
About Alibaba
Alibaba Group’s mission is to make it easy to do business
anywhere. The company aims to build the future infrastructure of
commerce. It envisions that its customers will meet, work and live
at Alibaba, and that it will be a company that lasts at least 102
years.
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version on businesswire.com: https://www.businesswire.com/news/home/20180709005279/en/
Guess?, Inc.Allison Shafii, (213)
765-5703ashafii@guess.comorAlibaba GroupCandice Huang, (202)
716-7446candicehuang@alibaba-inc.com
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