ST. LOUIS, June 11, 2019 /PRNewswire/ -- To kick off
the second year of its successful Count Your Candles birthday
program, Build-A-Bear Workshop, Inc. (NYSE: BBW) is offering an
opportunity to enter a new sweepstakes for the chance to win a
birthday party experience and have the chance to participate in a
limited ticket offer event to Pay Your Age for a new furry friend
at most retail locations in the United
States, Canada and
United Kingdom*, in stores, from
June 24-28.
So, how does it work? Now through Sunday,
June 16, members of the Build-A-Bear Bonus Club rewards
program that complete a birthday profile in their
online account can enter the Count Your Candles Sweepstakes and Pay
Your Age limited ticket offer. Those who are not yet Bonus Club
members can sign up for the program and complete a birthday
profile in order to enter the Count Your Candles sweepstakes
and Pay Your Age limited ticket offer, redeemable in stores
only*.
More than 200,000 Guests around the world are expected to
receive a Pay Your Age limited ticket. With their ticket, Guests
will be able to visit a Build-A-Bear Workshop during one of two
redemption periods in the week of June 24
through June 28 and make one furry friend per child present,
limit two furry friends** per ticket. Additionally, ten Guests will
win the Count Your Candles Sweepstakes grand prize of a birthday
party experience to use any time in the next twelve months valued
up to $250 USD / £200 / $250 CAD.
"At Build-A-Bear Workshop, we love parties and want to help
parents create special birthday moments with their children," said
Sharon Price John, president and
chief executive officer, Build-A-Bear Workshop. "Our Count Your
Candles birthday program is designed to increase the accessibility
for kids to be able to celebrate their most special day at
Build-A-Bear Workshop. We share birthday celebrations with millions
of children and their families each year including those associated
with our new Count Your Candles Birthday Treat bear, which has
become our best-selling bear since its launch last year. We are
excited to extend this popular program and kick it off with a new
sweepstakes as well as a limited ticket offer giving Bonus Club
members the chance to share in what will now be a five-day Pay Your
Age ticketed event."
As part of Build-A-Bear's year-round celebration of birthdays,
Guests 14 and under who visit the Workshop with a Build-A-Bear
Bonus Club member in the month of their birthday can 'Count Their
Candles' and pay their age for Build-A-Bear Workshop's Birthday
Treat Bear (valued at $14 USD / £14
GBP / $14 CAD).
Pro Tips:
- Adults, parents and guardians are encouraged to log-in to their
online Bonus Club account and complete birthday profile
details. Once the profile is complete, members will be
prompted to enter the sweepstakes for a chance to win a birthday
party experience. Upon entering, members also will be eligible
to participate for a chance to receive a limited ticket offer to
Pay Your Age for a new furry friend**, limit two furry friends per
ticket; the person(s) wishing to pay their age must be present at
the time of purchase.
- Non-members can join the Bonus Club and complete their birthday
profile in order to enter the sweepstakes and be eligible for the
limited ticket offer event.
- Winners will be notified by June
21 and be assigned to one of two redemption periods from
June 24 to June 28, 2019.
- The offer cannot be combined with any other offers.
- The Birthday Treat Bear (valued at $14/£14/$14CAD) is available all year long so
that children can celebrate in the month of their birthday and
'pay-their-age' for this collectible furry friend.
To learn more about Build-A-Bear's Count Your Candles
Sweepstakes and "Pay Your Age" limited ticket offer, visit
buildabear.com/PayYourAge To learn more about the year-round
Count Your Candles birthday experience at Build-A-Bear Workshop,
visit buildabear.com/count-your-candles.
*Offer valid for Bonus Club members or Guests who sign up to
become Bonus Club members and complete birthday profile
details. Offer valid in stores only. Limit two furry friends
per ticket; participants must be present for offer. Open to legal
residents of the 50 United States, District of Columbia, Puerto Rico, Canada (excluding Quebec) and the United Kingdom, who are 18 years of age or
older at the time of entry. No purchase necessary to enter.
Some exclusions apply. Cannot be combined with any other offer.
While supplies last. Outfits and accessories sold separately.
Minimum price $1 (US &
Canada) / £1 (UK). Visit
buildabear.com/PayYourAge for
details.
**Select furry friends may be excluded from the
offer
About Build-A-Bear®
Build-A-Bear® is a global brand kids love and parents
trust that seeks to add a little more heart to life. Build-A-Bear
Workshop has over 450 stores worldwide where Guests can create
customizable furry friends, including corporately-managed stores in
the United States, Canada, China, Denmark, Ireland, Puerto
Rico, and the United
Kingdom, and franchise stores in Africa, Asia,
Australia, Europe, Mexico and the Middle East. Buildabear.com is the online
destination for unique furry-friend gifts, featuring
The-Bear-Builder™, a shopping configurator that helps create
customized gift options. Build-A-Bear Workshop, Inc. (NYSE:BBW)
posted total revenue of $336.6
million in fiscal 2018.
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SOURCE Build-A-Bear Workshop