SEATTLE, Aug. 12, 2015 /PRNewswire/
-- Fathom™, the pioneer in social impact travel, has
named Jason Maltais as the company's
East Coast senior sales lead. In this role, Maltais will be
responsible for marketing and business development supporting sales
of Carnival Corporation's (NYSE/LSE: CCL; NYSE: CUK) Fathom brand
that is pioneering the new category of social impact travel.
Maltais joined the company in July reporting to David Drier, vice president, sales for
Fathom.
"Jason's experience in leading large scale initiatives, driving
innovation and ability to take a strategic vision and executing on
that vision will play a pivotal role in strengthening Fathom's
position as an industry leader," said Tara
Russell, president of Fathom and global impact lead for
Carnival Corporation. "He is committed to fulfilling Fathom's sales
goals through collaborating with travel professional partners by
successfully marketing and selling unique products and services. He
has a proven track record of generating sales through social media
and executing a wide array of digital media strategies – this
expertise is invaluable when reaching out to millennials, one of
Fathom's core target audiences."
Maltais joins the Fathom team from Norwegian Cruise Line, where
he was program manager responsible for building programs that
maximized revenue from online travel agencies and provided
strategic and tactical direction aligned with corporate and
departmental goals. Additionally, Maltais served as account
executive for Royal Caribbean Cruises, where he was responsible for
creating and executing marketing initiatives and projects while
managing the marketing and incentive budgets. Prior to that, he
served as the BDS for Royal Caribbean International where he
partnered with assigned BDM's and travel partners to create and
exceed sales goals.
"I am delighted to help lead Fathom's unique focus of creating a
lasting social impact while building long-term relationships with
local communities and impact partners," said Maltais. "It's a
privilege to work with a company founded on the sincere belief that
the person-to-person connection is among the strongest catalysts
for transformation. I am eager to serve travel professionals as
they welcome their clients to embark on a transformative
journey."
A resident of Miami, Florida,
Maltais earned an Associate of Arts in Business Administration and
Management from Santa Fe College.
About Fathom
Fathom™, a new brand in the
Carnival Corporation family, is the pioneer of impact travel, a new
category of travel that will offer consumers authentic, meaningful
travel experiences to enrich the life of the traveler and work
alongside locals as they tackle community needs. Fathom is unique
in that it leverages Carnival Corporation's expertise and scale for
a one-of-a-kind business model to create long-term collaboration
with its partner countries, allowing for sustained social impact
and lasting development. Fathom will serve the sizable and growing
market of potential social impact travel consumers – approximately
one million North Americans – in addition to global travelers
already pursuing service-oriented travel experiences
worldwide.
Sailing aboard the MV Adonia, a 710-passenger vessel redeployed
from Carnival Corporation's P&O Cruises (UK), Fathom will
mobilize, educate and equip up to 700 travelers on every trip
allowing for thousands of impact activity days per week – and tens
of thousands of travelers a year to communities of promise,
providing unprecedented scale for impact.
For more information about Fathom or to book a voyage, contact
your Travel Professional, call Fathom toll-free at 1-855-932-8466
or visit www.Fathom.org.
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SOURCE Fathom