Demand for midscale brand featuring
affordable, elevated essentials grows
ROCKVILLE, Md., Aug. 9, 2022
/PRNewswire/ -- Successfully building on efforts to bring its
elevated, cost effective essentials to new markets nationwide,
Clarion Pointe, a midscale select-service brand extension
franchised by Choice Hotels International, Inc. (NYSE: CHH),
celebrated the milestone opening of the brand's 50th hotel this
summer.
The latest development milestone comes on the heels of several
recent openings, including in the markets of Abingdon, Virginia; Greensboro, North Carolina; and Indianapolis, Indiana. In addition, interest
in the brand remains strong; in the first half of this year,
Clarion Pointe awarded contracts are up nearly +20 percent over
last year.
"Clarion Pointe was uniquely designed to help owners create an
affordable travel experience for today's guests," said Kristen Salotti, senior director, foundation
brands, Choice Hotels. "Just three years after opening the first
Clarion Pointe hotel, this milestone is a testament to Choice
Hotels' commitment to the continued success of Clarion Pointe
owners."
Soon, Clarion Pointe will build on its ongoing expansion with
additional franchise openings in markets such as Baltimore, Maryland; Durham, North Carolina; and Tampa, Florida.
"Today's growth-minded owners want flexibility and resources in
the brands they operate, and Clarion Pointe delivers this and more
with a streamlined conversion process and unmatched industry
support from the Choice Hotels team. It's why in such a short
timeframe since its launch, Clarion Pointe hasn't just successfully
expanded its affordable, modern accommodations to more of guests'
favorite markets nationwide, but it has also cemented its
reputation within the development community as one of the leading
conversion opportunities in the midscale segment," said
Tom Nee, senior vice president,
franchise development, Choice Hotels.
Like all Clarion Pointe hotels, the newest properties allow
travelers to optimize their stay with "focal pointes,"
including:
- Contemporary design touches
that guests will want to share with friends, such as signature
murals in the lobby and guest rooms inspired by local points of
interest.
- Thoughtful food and beverage
selections, starting with a complimentary breakfast and
coffee, all the way through craft beer, select wine and small bites
available for purchase in the marketplace.
-
Technology with on-demand
connectivity to work or chill out, including 49-inch
TVs with casting capabilities and free, streaming-strength
Wi-Fi.
- Dedicated
workout space featuring all the modern essentials,
like cardio equipment and a strength-training station,
to stay fit to the core.
"Guests love the elevated essentials and contemporary design,
along with the extras like area-inspired murals that surprise and
delight travelers when they stay at Clarion Pointe. In the highly
competitive midscale market, these "focal pointes," coupled with
Choice's industry-leading tools and resources, are a true
differentiator when it comes to positioning your property for
success," said Ankur Brahmbhatt,
longtime Choice Hotels franchisee and owner of the Clarion Pointe
on the Lake Clarksville-South Hill West, which opened earlier this
year.
For more information on development opportunities, visit
www.choicehotelsdevelopment.com/clarion-pointe.
About Clarion Pointe®
The
Clarion Pointe brand, franchised by Choice Hotels,
offers savvy, sensible travelers more options for affordable
travel. Hotels offer guests a convenient and affordable
experience with elevated essentials in just the right places,
including contemporary design touches, curated food and beverage
options, and on-demand connectivity. In addition to comfortable
rooms with signature murals, Clarion Pointe properties
offer modern fitness essentials plus free Wi-Fi and
complimentary breakfast. As of June 30,
2022, there are more than 100 Clarion Pointe
hotels open or awaiting conversion since the brand launched.
For more information, visit
www.choicehotels.com/clarion-pointe.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the
largest lodging franchisors in the world. With nearly 7,000 hotels,
representing nearly 600,000 rooms, in 35 countries and territories
as of June 30, 2022, the Choice® family of
hotel brands provides business and leisure travelers with a range
of high-quality lodging options from limited service to
full-service hotels in the upscale, midscale, extended-stay and
economy segments. The award-winning Choice
Privileges® loyalty program offers members a faster
way to rewards, with personalized benefits starting on day one. For
more information, visit www.choicehotels.com.
Forward-Looking Statement
This communication
includes "forward-looking statements" about future events,
including anticipated hotel openings. Such statements are subject
to numerous risks and uncertainties, including construction delays,
availability and cost of financing and the other "Risk Factors"
described in our Annual Report on Form 10-K and our Quarterly
Reports on Form 10-Q, any of which could cause actual results to be
materially different from our expectations.
Addendum
This is not an offering. No offer or
sale of a franchise will be made except by a Franchise Disclosure
Document first filed and registered with applicable state
authorities. A copy of the Franchise Disclosure Document can be
obtained through contacting Choice Hotels International at 1 Choice
Hotels Circle, Suite 400, Rockville,
MD 20850,
development@choicehotels.com.
© 2022 Choice Hotels International, Inc. All rights
reserved.
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SOURCE Choice Hotels International, Inc.