Cision Integrates Global Leadership and
Functional Teams across Cision, Brandwatch, and PR Newswire in Move
to Deliver Greater End-to-End Value to Customers
CHICAGO, Aug. 17,
2023 /PRNewswire/ -- Cision, the leading provider of
consumer and media intelligence and communications solutions,
recently announced a new leadership team as part of its strategic
plan to deliver a more robust, end-to-end customer experience. This
move involves integrating the leadership and functional teams
across Cision, Brandwatch, and PR Newswire, while preserving
the strength and identity of each go-to-market brand. These changes
are positioned to deliver even greater value to customers in
managing their brands amidst the rapidly evolving media and
consumer intelligence landscape.
"Integrating our leadership and
functional teams will help create a more connected and agile
company." Cali Tran, CEO of Cision.
"Integrating our leadership and functional teams will help
create a more connected and agile company, well positioned to meet
the evolving needs of our customers now and in the future," said
Cali Tran, CEO of Cision. "Our ability to react quickly to market
changes and opportunities will translate to transformational
product innovation, improved and expanded data access, and a
holistic and streamlined customer experience."
Under the new structure, Cision will consolidate its business
and leadership teams under CEO Cali Tran, as well as align its
product development and expansion efforts. The leadership team
includes the following newly named members:
- Amanda Schmidt, Chief
People Officer
- Michael Amsinck, Chief
Product Officer
- Carrie Parker, Chief
Marketing Officer
- Nabilah Irshad, Chief
Legal Officer
- Andy Bhojwani, Chief
Information Officer
- Pehr Luedtke, Senior Vice
President of Global Content
This new infrastructure will allow Cision, Brandwatch, and PR
Newswire to deliver faster, more efficient and personalized
services for small and medium businesses, mid-market, and
Enterprise customers. Combined, these services represent the most
comprehensive media, brand, and consumer coverage available, across
paid, owned, earned, traditional, and social media platforms.
The announcement follows the recent launch of CisionOne, a fully
integrated monitoring, AI enabled insights and outreach solution,
in the UK. CisionOne is set to roll out to additional global
markets this year.
"Cision remains focused on delivering our award-winning
solutions and best-in-class customer service to thousands of global
customers who rely on our technology and people every day to manage
critical marketing, communications and reputational functions,"
said Tran. "Over the next year, we will progressively update and
expand our product suite to ensure that Cision is continuing to
address customers' needs holistically and efficiently."
About Cision
Cision is the leading provider of consumer and media
intelligence and communications solutions, enabling public
relations, marketing, social media, and communications
professionals around the world to understand their consumers,
influence outcomes and amplify their stories. As the market leader,
Cision's award-winning brands and technology enable Marketing and
Communications leaders to manage and shape their brands in today's
rapidly evolving world. Cision has offices in 24 countries through
the Americas, EMEA and APAC, and offers a suite of best-in-class
solutions, including PR Newswire, Brandwatch Consumer Research, and
CisionOne. To learn more, visit www.cision.com, www.brandwatch.com
and www.prnewswire.com.
Contact Information:
For media inquiries, please contact:
Cision Public Relations
cision@kcsa.com
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SOURCE Cision Ltd.