The premier litter brand celebrates film
partnership with a limited-edition Garfield box to benefit Best
Friends Animal Society, available only at Walmart
OAKLAND,
Calif., May 21, 2024 /PRNewswire/ -- In
celebration of the upcoming Columbia Pictures/Alcon Entertainment's
The Garfield Movie, Fresh Step® has teamed up
with actress and animal advocate Kat Dennings to help shelter cats.
The famous adopted feline is the face of a limited-edition Fresh
Step box benefiting Best Friends Animal Society, a leading animal
welfare organization working to end the killing of dogs and cats in
America's shelters in 2025. Available only at Walmart, every custom
box purchased between May 1 and June
9 triggers a litter donation to Best Friends of up to 1
million pounds of litter, which will be distributed through their
lifesaving centers across the country to provide a more nurturing
environment for cats awaiting their forever homes.
As an adoptee himself, Garfield has a particularly tender place
in the hearts of Fresh Step and Kat Dennings, two longtime
supporters of Best Friends. Garfield's adoption story, which is
revealed in The Garfield Movie, captures the mission work
and belief held at the core of Fresh Step: every cat deserves to
find a loving home. As the official litter partner of the
organization since 2019, Fresh Step has helped hundreds of cats get
adopted through both monetary and litter donations.
"Like Jon and Garfield's relationship, the connection I share
with my cats is one of the most healing relationships I've ever
known," said Kat Dennings. "The pure, unconditional love we share
with the pets who choose us is truly unmatched, and I'm happy to
support Fresh Step as it champions that special connection."
With litter box rejection being one of the top reasons why cats
are returned to shelters, Fresh Step is proud to provide a variety
of litter products and educational tools to help parents and cats
thrive. For example, the limited-edition Garfield pack of Fresh
Step Extreme Mountain Spring litter offers powerful 10-day odor
control.
"Fresh Step knows that adoption is just the beginning of a new
journey, and that cats and their families need the right products
and resources to have a happy, healthy life together," said
Eric Jamison, marketing director,
Fresh Step. "Just like Garfield, every cat deserves to find a
loving home. That's why we're committed to supporting the important
work of Best Friends, creating a wide variety of products to meet
cats at every stage, and intersecting cultural moments like The
Garfield Movie when relevant."
"Thankfully, audiences know that Garfield's adoption story is a
happy one, and we hope that through this meaningful collaboration
with Fresh Step, people will support Best Friends Animal Society
and their mission to help shelter cats," said Jeffrey Godsick, EVP of global partnerships and
brand management and head of location-based entertainment at Sony
Pictures Entertainment.
The limited-edition Garfield box of Fresh Step litter is
available exclusively at Walmart. Garfield (voiced by Chris Pratt), the world-famous, Monday-hating,
lasagna-loving indoor cat, is about to have a wild outdoor
adventure! After an unexpected reunion with his long-lost
father—scruffy street cat Vic (voiced by Samuel L. Jackson)—Garfield and his canine
friend Odie are forced from their perfectly pampered life into
joining Vic in a hilarious, high-stakes heist. See for yourself as
The Garfield Movie debuts exclusively in theaters nationwide
beginning Friday, May 24. To learn
more about Fresh Step, visit Fresh Step's website or follow the
brand on Instagram, Facebook, or TikTok. To learn more about Best
Friends Animal Society, visit bestriends.org and follow the
organization on X or Instagram.
About Fresh Step:
Fresh Step® is the premium litter brand pursuing the well-being of
cats and their people and strengthening the cat and human bond. As
part of Fresh Step's commitment, the company has donated millions
of dollars and tons of litter to over 1,400 shelters to help
shelter cats feel more comfortable as they wait for their loving
families. For more information, visit www.FreshStep.com.
About The Garfield Movie:
Garfield (voiced by Chris Pratt),
the world-famous, Monday-hating, lasagna-loving indoor cat, is
about to have a wild outdoor adventure! After an unexpected reunion
with his long-lost father – scruffy street cat Vic (voiced by
Samuel L. Jackson) – Garfield and
his canine friend Odie are forced from their perfectly pampered
life into joining Vic in a hilarious, high-stakes heist. The film
is directed by Mark Dindal with a
screenplay by Paul A. Kaplan &
Mark Torgove and David Reynolds based on the Garfield characters
created by Jim Davis.
Producers are Broderick Johnson,
Andrew A. Kosove, John Cohen, Steven P.
Wegner, Craig Sost and
Namit Malhotra. Executive Producers
are Jim Davis, Scott Parish, Bridget
McMeel, David Reynolds,
Carl Rogers, Tom Jacomb, Crosby Clyse, Chris Pflug, Simon
Hedges, Louis Koo,
Steve Sarowitz and Justin Baldoni. The film features the voices of
Chris Pratt, Samuel L. Jackson, Hannah Waddingham, Ving
Rhames, Nicholas Hoult,
Cecily Strong, Harvey Guillén,
Brett Goldstein, Bowen Yang and Snoop Dogg.
About Best Friends Animal Society:
Best Friends Animal
Society is a leading animal welfare organization working to end the
killing of dogs and cats in America's shelters and make the country
no-kill in 2025. Founded in 1984, Best Friends is a pioneer in the
no-kill movement and has helped reduce the number of animals killed
in shelters from an estimated 17 million per year to around 400,000
last year. Best Friends runs lifesaving programs across the
country, as well as the nation's largest no-kill animal sanctuary.
Working collaboratively with a network of more than 4,700 animal
welfare and shelter partners, and community members nationwide,
Best Friends is working to Save Them All®. For more information,
visit bestfriends.org.
About The Clorox Company:
The Clorox Company (NYSE:
CLX) champions people to be well and thrive every single day. Its
trusted brands, which include Brita®, Burt's Bees®, Clorox®, Fresh
Step®, Glad®, Hidden Valley®, Kingsford®, Liquid-Plumr®, Pine-Sol®
and Natural Vitality®, can be found in about nine of 10 U.S. homes
and internationally with brands such as Clorinda®, Chux® and
Poett®. Headquartered in Oakland,
California, since 1913, Clorox was one of the first in the
U.S. to integrate ESG into its business reporting. In 2024 the
company was ranked No. 1 on Barron's 100 Most Sustainable Companies
list for the second consecutive
year. Visit thecloroxcompany.com to learn more.
CLX-B
Media Contact:
Angie Block
angie.block1@clorox.com
Kayla Gorski
kayla.gorski@mullenlowe.com
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SOURCE Fresh Step