Eventbrite Announces Key Executive Appointments
09 August 2024 - 6:10AM
Business Wire
Company Expands Lanny Baker’s Role to Chief
Operating and Financial Officer; Welcomes Samantha Wu as Chief
Marketing Officer
Eventbrite (NYSE: EB), a global marketplace for shared
experiences, today announced the appointment of Lanny Baker, the
company’s Chief Financial Officer, to the expanded role of Chief
Operating and Financial Officer, effective immediately. Eventbrite
also welcomes experienced consumer marketing executive Samantha Wu
as its new Chief Marketing Officer, effective September 4,
2024.
In this expanded capacity, Baker will spearhead business
operations, cross-functional performance and resource optimization.
He will lead Eventbrite’s global sales, customer success and sales
operations teams to help event creators worldwide grow their
businesses, and help consumers discover unique live experiences. He
will continue to lead the company’s global finance function,
including financial planning, accounting and reporting, tax, and
treasury.
Prior to joining Eventbrite in 2019, Baker was the Chief
Financial Officer of Yelp, where he led corporate finance,
accounting, investor relations and workplace functions. He
previously served as the Chief Executive Officer of ZipRealty from
2010 to 2016 after joining the company in 2008 as Chief Financial
Officer.
Today, Eventbrite also announced the appointment of Samantha Wu
as its new Chief Marketing Officer. Wu most recently served as
Chief Marketing Officer of Braintrust, and has held marketing
leadership roles at Meta/Facebook, Visa, and American Express. She
brings more than two decades of award-winning, full-stack marketing
experience to Eventbrite. At Braintrust, she created a holistic
brand and community strategy, and at Meta, Wu led global consumer
brand and product marketing for the Facebook App, launching
Facebook’s first brand campaign “More Together.” Wu will succeed
Tamara Mendelsohn after her 15-year tenure with Eventbrite.
“As we evolve into a two-sided marketplace, I’m excited to
expand Lanny’s role, and welcome Sam to our executive team,” said
Julia Hartz, Eventbrite Co-Founder and Chief Executive Officer.
“Lanny consistently demands and delivers operational excellence,
and Sam brings invaluable experience leading teams through
transformation and hypergrowth. Their leadership will help
Eventbrite drive sustainable long-term growth and value for our
customers and shareholders. I also want to thank Tamara for her
dedication and invaluable contributions to Eventbrite which have
been instrumental to us achieving exceptional brand awareness and
growth.”
The expansion of Lanny Baker’s role to Chief Operating and
Financial Officer and the addition of Samantha Wu as Chief
Marketing Officer underscore the company’s commitment to growth and
scale of the marketplace.
About Eventbrite
Eventbrite is a global events marketplace that serves event
creators and event-goers in nearly 180 countries. Since its
inception, Eventbrite has been at the center of the experience
economy, transforming how people organize and attend events. The
company was founded by Julia Hartz, Kevin Hartz and Renaud Visage,
with a vision to build a self-service platform that would make it
possible for anyone to create and sell tickets to live experiences.
With over 300 million tickets distributed for over 5 million events
in 2023, Eventbrite is where people worldwide discover new things
to do or new ways to do more of what they love. Eventbrite has also
earned industry recognition as a top employer with special
designations that include a coveted spot on Fast Company’s
prestigious The World’s 50 Most Innovative Companies and Fast
Company’s Brands That Matter lists, the Great Place to Work® Award
in the U.S., and Inc.'s Best-Led Companies honor. Learn more at
www.eventbrite.com.
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