Eros Now Strengthens its Presence in MENA by Partnering with E-Vision for ‘eLife Triple Play’
02 October 2018 - 11:15PM
Business Wire
Eros International PLC (NYSE:EROS) (“Eros”), a leading global
company in the Indian film and entertainment industry, today
announced that Eros Now, its cutting-edge digital
over-the-top (OTT) South Asian entertainment platform has entered
into a strategic partnership with E-Vision, a fully-owned
subsidiary of Etisalat, for its SVOD offering ‘eLife Video Packs’.
This partnership further strengthens Eros Now’s existing presence
in MENA region (Middle East and North Africa).
With an ardent fan-base of Indian content including films, music
and TV series, MENA countries have always been positively receptive
towards Indian content. Bollywood content is also popular with the
local Middle Eastern population in dubbed and subtitled formats –
both of which are offered on Eros Now. Through this partnership,
Eros Now’s rich library of over 11,000 film titles, original shows
and music videos will be made available to eLife TV subscribers
across the region.
Commenting on the partnership, Rishika Lulla Singh, CEO, Eros
Digital, said: “The partnership with Etisalat’s eLife Triple
Play further intensifies our aim of being a globally present
digital entertainment platform with the MENA region being of
strategic relevance. Our objective continues to be focused on
strengthening our philosophy of being platform agnostic, expanding
our worldwide presence and providing the best value and experience
to our customers.”
Humaid Sahoo, CEO, E-Vision, said: “We are delighted to
enhance our content offering by partnering with Eros. As a pioneer
and trusted content aggregator in the region, E-Vision is
constantly providing turn-key solutions for content aggregation and
content management for IPTV platforms and multi-screens (OTT).”
Previously, Eros Now had announced its mobile billing
integrations with major telecom operators in UAE, Kuwait and Qatar.
The integration with Etisalat reinforces Eros Now’s penetration
strategy in the Middle Eastern markets.
About Eros International
Plc
Eros International Plc (NYSE: EROS) is a leading global company
in the Indian film entertainment industry that acquires,
co-produces and distributes Indian films across all available
formats such as cinema, television and digital new media. Eros
International Plc became the first Indian media company to list on
the New York Stock Exchange. Eros International has experience of
over three decades in establishing a global platform for Indian
cinema. The Company has an extensive and growing movie library
comprising of over 3,000 films, which include Hindi, Tamil, and
other regional language films for home entertainment distribution.
The Company also owns the rapidly growing OTT platform Eros Now.
For further information, please visit: www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian
Entertainment Video Service accessible worldwide to viewers across
internet enabled devices including mobile, web and TV. With 11,000+
Movie titles, Music Videos, Television Programming and others Eros
Now caters to 113 million registered users and 10.1 million paying
subscribers worldwide with the promise of endless entertainment
Product features, such as video in HD, multi-language subtitles,
movie downloads, and high-quality original drama series
differentiate the Eros Now entertainment offering. To see, watch
now: www.erosnow.com
About E-Vision
E-Vision, a fully-owned subsidiary of Etisalat, provides content
from major Hollywood studios, Bollywood studios and the latest
Arabic productions. As well as over 600 TV channels from around the
globe, catering to the entire demographics, including the latest 4K
technology. E-Vision is a trusted provider and pioneer in the
region, with strong relationships with major international players
in the media industry for more than a decade, providing end-to-end
solutions for multi-screen and TV businesses across ME&A. It
has developed a unique ‘turn-key’ end-to-end OTT video proposition
including OTT platform, CDN, content aggregation and operations. In
addition to TV channels hosting and play-out facilities.
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version on businesswire.com: https://www.businesswire.com/news/home/20181002005614/en/
Mark CarbeckChief Corporate and Strategy OfficerEros
International Plc+44 207 258 9909mark.carbeck@erosintl.comorAmita
NaiduVice President – Public RelationsEros International Media
Limited+91 22 66021500amita.naidu@erosintl.comorMedia:Erica
BartschSloane & Company+1 212 446 1875ebartsch@sloanepr.com
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