Fitbit’s first Bluetooth headphones feature a
durable, sweatproof design and customizable fit, delivering
motivation through clear sound and powerful bass
Fitbit (NYSE:FIT), the leading global wearables brand,
today introduced Fitbit Flyer™, the ultimate wireless headphones
for fitness that combine powerful audio with a durable, sweatproof
design and customizable fit to keep you motivated through even the
toughest workouts. The first wireless headphones to incorporate
cutting-edge technology from Waves MaxxAudio, Flyer delivers two
sound profiles so you can personalize your listening experience.
With seamless connectivity to Fitbit’s new Fitbit Ionic™
smartwatch, listen to your favorite music, top stations from
Pandora1, or Audio Coaching sessions (through the new Fitbit Coach
app) all without your phone.2 Flyer is available for presale today
with retail availability in October 2017.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170828005306/en/
Fitbit launches Fitbit Flyer, wireless
headphones built for fitness, that seamlessly connects to Fitbit’s
new Fitbit Ionic smartwatch to motivate you during any workout.
(Photo: Business Wire)
"As we launch our first smartwatch with on-device
music, providing quality wireless headphones to better help
users reach their goals is a natural extension of our product
offerings,” said James Park, CEO and co-founder of
Fitbit. “Coupled with research that shows 64% of fitness
tracker owners are interested in purchasing wireless headphones, it
makes sense for us to bring our unparalleled health and
fitness expertise to this space to deliver what our consumers
are looking for most: great fit they can count on all day and for
any workout, along with high quality sound to keep them
motivated.”
Connect Flyer to the new Fitbit Ionic and listen to your
favorite music to keep you motivated during workouts. Plus, listen
to new expert-designed running and walking Audio Coaching sessions
to help you increase endurance, speed and form on your own
schedule. (Accessible in the Fitbit Coach app on your smartphone
this Fall, coming on-device to Ionic in 2018.)
Designed to withstand the toughest workouts
Built with fitness in mind, Flyer’s durable design includes a
hydrophobic nano-coating that is rain, splash and sweatproof. A
series of interchangeable ear tips, wings and fins allow you to
personalize the fit of your headphones to ensure comfort and a
secure fit in your ear throughout any workout. With up to six hours
of playtime, you will likely tire out before your headphones do. If
you need some extra battery life, Flyer’s 15-minute quick charge
provides an extra hour of playtime. Learn more about Flyer’s
features here.
“I see the positive effect music has on my clients every day,
giving them the added push to workout harder and longer,” said
Harley Pasternak, Fitbit Ambassador. “With Fitbit Flyer, you get
great looking, comfortable headphones that work perfectly with my
new Fitbit smartwatch. Paired with great sound quality, it will
help keep your focus where it belongs – on your next repetition or
walk – instead of worrying about your headphones staying in your
ears.”
High quality sound delivers workout motivation
Flyer has been precision engineered to offer high quality, clear
audio with dynamic range, including features like AAC wireless
codec and Passive Noise Isolation to improve sound quality and
reduce the distraction of outside noises. With two different sound
settings on-device – Signature and Power Boost – you can select the
profile that’s right for you by using the control box right on your
headphones. As the first headphones to incorporate Waves MaxxAudio
technology, which is used for audio production in hit records,
major motion pictures and video games, Flyer’s Power Boost setting
amplifies bass for a high-fidelity sound experience.
Essential features for all-day listening
Flyer’s durable design and superior sound quality make these
headphones perfect for everyday wear – beyond workouts. The
3-button control box lets you easily adjust sound, pause music and
change songs on the go, while audio prompts keep you looped into
incoming calls, battery life, song volume and more. With
multi-device connectivity, you can simultaneously connect to two
Bluetooth devices at once, making it easy to switch back and forth
between listening to music on a computer or Fitbit Ionic to
accepting a call on your phone, or even chatting with your digital
assistant including Cortana, Google Assistant or Siri. The dual
microphone enables high quality hands-free phone calls, reducing
external noises, such as wind and crowd-noise to ensure voice
clarity.
Pricing and availability
Fitbit Flyer is available in two colors, lunar gray or nightfall
blue, for presale today on Fitbit.com and select online retailers
tomorrow for $129.95. Flyer will be available in stores worldwide
in October 2017 and at major North American retailers such as
Amazon, Best Buy, Brookstone, Nordstrom and Target.
Today, Fitbit also announced Fitbit Ionic, Fitbit Aria 2, and a
new premium guidance and coaching offering; see all press releases
and download images at www.fitbit.com/press.
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. As the leading global wearables
brand, Fitbit designs products and experiences that track
and provide motivation for everyday health and fitness. Fitbit’s
diverse line of innovative and popular products
includes Fitbit Surge®, Fitbit Blaze®, Fitbit
Charge 2®, Alta HR™, Alta®, Fitbit Flex 2®, Fitbit One®
and Fitbit Zip® activity trackers, as well as the Fitbit
Ionic™ smartwatch, Fitbit Flyer™ wireless headphones and Fitbit
Aria® and Fitbit Aria 2™ Wi-Fi Smart
Scales. Fitbit products are carried in 55,000 retail
stores across 65 countries around the globe. Powered by one of the
world’s largest social fitness networks and databases of health and
fitness data, the Fitbit platform delivers personalized
experiences, insights and guidance through leading software and
interactive tools, including the Fitbit and Fitbit Coach apps,
Guided Health Programs, and the Fitbit OS for smartwatches. Fitbit
Health Solutions develops health and wellness solutions designed to
help increase engagement, improve health outcomes, and drive a
positive return for employers, health plans and health systems.
Fitbit and the Fitbit logo are trademarks or registered
trademarks of Fitbit, Inc. in the U.S. and other countries.
Additional Fitbit trademarks can be found at
www.fitbit.com/legal/trademark-list. Third-party trademarks are the
property of their respective owners.
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Forward-Looking Statements
This press release contains forward-looking statements, within
the meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding the future
retail availability of Fitbit Flyer as well as the future
availability of other products and features described in this
release, including Fitbit’s new personalized guidance and coaching
offering including Fitbit Coach and Audio Coaching. These
forward-looking statements are only predictions and may differ
materially from actual results due to a variety of factors,
including the effects of the highly competitive market in which we
operate, including competition from much larger technology
companies; any inability to successfully develop and introduce new
products, features, and services or enhance existing products and
services; product liability issues, security breaches or other
defects; and other factors discussed under the heading “Risk
Factors” in our most recent report on Form 10-Q filed with
the Securities and Exchange Commission. All forward-looking
statements contained herein are based on information available to
us as of the date hereof and we do not assume any obligation to
update these statements as a result of new information or future
events.
1 Requires Pandora Plus subscription, or higher, which is
available in the U.S. only.
2 Fitbit Coach app and Audio Coaching sessions in the app will
be available in Fall 2017. Audio Coaching sessions on Fitbit Ionic
will be available in 2018.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170828005306/en/
Fitbit, Inc.Jen Ralls, 415-941-0037PR@fitbit.com
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