New line of Versa accessories designed by
‘label to watch,’ PH5, features an array of high-tech knit bands
with a sporty aesthetic that raise the bar for smartwatch style,
available exclusively at Target and Fitbit.com
Fitbit (NYSE:FIT), the leading global wearables brand, today
announced availability of the PH5 for Fitbit Versa™ Collection,
which was developed as part of Fitbit’s collaboration with the
Council of Fashion Designers of America (CFDA) previewed in the
spring. This new line of accessories created for Fitbit Versa,
already a smartwatch favorite with more than 1 million devices
shipped in its first six weeks of launch, offers consumers the
chance to bring even more style to their wrist in a fresh and
unexpected way. PH5 for Fitbit Versa combines an unconventional
approach to knitwear with unique and playful styles, featuring six
bands in a variety of bold styles and colors. The PH5 for Fitbit
Versa Collection is available now at Fitbit.com, and two designs
exclusively at Target in the US only.
Sharing a desire to propel the seamless integration of fashion
and technology forward, Fitbit and the CFDA joined forces to
develop an initiative harnessing the power of today’s most
up-and-coming creative minds. Five top emerging brands were invited
to submit accessory designs to be considered for Versa, each
showcasing a distinct, innovative approach to bringing the future
of wearable fashion to market.
With a submission that captured the innovation and
approachability so integral to Fitbit Versa itself, New York-based
brand, PH5 was selected to create an exclusive assortment of
accessory bands for the smartwatch. Inspired by Versa’s
lightweight, sleek design and advanced feature set, PH5 has created
accessories that offer breathability and flexibility while
emphasizing style. Each band pushes the boundaries of what knitwear
can do, utilizing high-quality knitting techniques and materials,
and leveraging the distinct architectural dimensions of the chosen
textiles.
The PH5 for Fitbit Versa Collection styles include:
- Stripe Knit: Inspired by the
colors and stripes from the logos of marathons founder Wei Lin has
run, and the lines are to resemble track and field courts where
many runners train.
- Metallic Knit: Constructed with
a specialized knitting technique for a comfortable feel,
complimented by a subtle metallic shimmer.
- Rib Knit: Created with raised
stripes in cheerful colors for a multi-dimensional textural
experience.
“I developed the accessories for Fitbit Versa to be fun and
sporty, yet still be luxurious and convey an exclusive fashion
statement,” said Wei Lin, founder of PH5. “As a seven-time Ironman
triathlete, my own passion for fitness played a vital role in
developing the accessories, giving me the opportunity to create a
new fashion experience rooted in health and wellness. Fitbit Versa
was an ideal device for us to design around, given the versatility
of its shape and features, all of which inspire and empower a
lifestyle that I truly believe in.”
Versa’s success since launch has demonstrated strong consumer
demand for a well-designed health and fitness-focused smartwatch.
Characterized by a universal appeal and an ability to express
consumers’ personal style, Versa is the most optimal device to
experiment with and take creativity to the next level through the
collaboration with the CFDA and PH5.
“Working with PH5 on this project has been a lot of fun and I’m
thrilled to see their Fitbit Versa Collection concepts come to
life. Their truly innovative use of knit materials, playful
colorways and overall designs are functional, sporty and sexy.
We’re happy to create more fashion-forward choices for our global
community of over 25 million active users, and yet another way for
Versa to appeal to our customers who want to accessorize,” said Tim
Rosa, Chief Marketing Officer at Fitbit. “As the first wearable
brand to partner with a leading designer in 2014 with Tory Burch to
create a collection of fashionable accessories for a fitness
tracker, we’ve seen great success with this strategy that brings
innovative, trend-right designs to challenge the way consumers
think about wearables and offer stylish options.”
The PH5 for Fitbit Versa Collection is available beginning now
at Fitbit.com and Target.
- The accessory bands ($39.95 each) will
work with Fitbit Versa and Fitbit Versa Special Edition
smartwatches, and are also sold separately at Fitbit.com and major
retailers (for $199.95 and $229, respectively).
- Stripe Knit styles will be available
exclusively at Target.
- Metallic Knit and Rib Knit styles will
be available online at Fitbit.com.
- Additional details about Designer
Collaborations for Fitbit can be found at
fitbit.com/designer-collections.
About Fitbit Versa
Fitbit Versa is your personalized daily health and fitness
companion: a modern, full-featured and competitively priced
smartwatch that helps empower you to take action, make the most of
every moment, stay connected and reach your goals. A 24/7 health
and wellness companion, Versa helps you reach your goals with a
personalized on-device health dashboard, new female health
tracking featureii, and an advanced health and fitness experience –
all with 4+ days battery lifeiii. Versa also helps you stay
connected with advanced smart features like phone-free music,
secure, wallet-free payments with Fitbit Versa Special Editioniv,
notifications, and Android quick replies – along with more than
1,000 popular brand, developer and Fitbit Labs appsv, and
customizable clock faces. Versa currently holds the top two “Best
Seller” spots in Smart Watches on Amazon.com.
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. As the leading global wearables brand, Fitbit designs
products and experiences that track and provide motivation for
everyday health and fitness. Fitbit’s diverse line of innovative
and popular products include Fitbit Blaze®, Fitbit
Charge 2®, Fitbit Alta HR™, Fitbit Alta®, Fitbit
Ace™, Fitbit Flex 2®, and Fitbit Zip® activity
trackers, as well as the Fitbit Ionic™ and Fitbit
Versa™ smartwatches, Fitbit Flyer™ wireless
headphones and Fitbit Aria 2™ Wi-Fi Smart Scales. Fitbit
products are carried in over 45,000 retail stores and in 86
countries around the globe. Powered by one of the world’s largest
social fitness networks and databases of health and fitness data,
the Fitbit platform delivers personalized experiences, insights and
guidance through leading software and interactive tools, including
the Fitbit and Fitbit Coach apps, and the Fitbit OS for
smartwatches. Fitbit Health Solutions develops health and wellness
solutions designed to help increase engagement, improve health
outcomes, and drive a positive return for employers, health plans
and health systems.
Fitbit and the Fitbit logo are trademarks or registered
trademarks of Fitbit, Inc. in the U.S. and other countries.
Additional Fitbit trademarks can be found
at www.fitbit.com/legal/trademark-list. Third-party trademarks
are the property of their respective owners.
Connect with us
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share your Fitbit experience.
About The Council of Fashion Designers of America
The Council of Fashion Designers of America, Inc. (CFDA) is a
not-for-profit trade association, founded in 1962, whose membership
consists of more than 500 of America’s foremost womenswear,
menswear, jewelry and accessory designers. In addition to hosting
the annual CFDA fashion awards, the trade organization owns the
Fashion Calendar and stages New York Fashion Week: Men’s.
About PH5
Established in New York in 2014, PH5 is an advanced contemporary
women’s knitwear brand founded by Wei Lin, the daughter of a larger
knitwear manufacturer, and created by a Parsons-trained,
award-winning designer, Mijia Zhang. The label challenges the
conventional vision of knitwear by marrying whimsical designs with
architectural dimensions of knitting techniques. Designer Mijia has
a particular interest in innovative, high tech textiles and
technical developments. After winning the Kering Empowering
Imagination award in 2014, Mijia apprenticed with British designer
Christopher Kane before joining Nike as a color designer for
footwear. In 2015, Mijia became the creative director for PH5.
Mijia’s design aesthetic is colorful and futuristic with a playful
twist. PH5’s moniker is based on the numeric pH scale, which ranges
from 0-14, with 7 as neutral. If 7 represented androgynous unisex
labels and 1 represented the extreme feminine or sexy brands, PH5
would be a brand that’s leaning more towards the edgier side while
keeping a touch of femininity.
Forward-Looking Statements
This press release contains forward-looking statements, within
the meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding the strength of
retail and consumer demand for Fitbit Versa; expected market share
of the smartwatch category; and ability to create one of the
largest databases of female health. These forward-looking
statements are only predictions and may differ materially from
actual results due to a variety of factors, including the effects
of the highly competitive market in which we operate, including
competition from much larger technology companies; any inability to
successfully develop and introduce new products, features, and
services or enhance existing products and services; product
liability issues, security breaches or other defects; and other
factors discussed under the heading "Risk Factors" in our most
recent report on Form 10-Q filed with the Securities and Exchange
Commission. All forward-looking statements contained herein are
based on information available to us as of the date hereof and we
do not assume any obligation to update these statements as a result
of new information or future events.
i In North America only, based on sell-through data in the
first six weeks of availability.
ii Female health tracking is available to adults 13 and
over in the U.S.; ages may vary by country.
iii Battery life use varies with use and other factors; 7+
hours playing playback and using Connected GPS.
iv Fitbit Pay is available on Fitbit Ionic, Fitbit Ionic:
adidas edition and Fitbit Versa Special Edition smartwatches in
the Americas; and on all Fitbit smartwatches in APAC and
EMEA.
v Because Fitbit Labs content is experimental in nature,
users may experience minor issues, and the time period for which
apps and clock faces are available may be limited.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180723005162/en/
Fitbit, Inc.Media Contact:Jen Ralls,
415-941-0037PR@fitbit.com
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