Gannett Names Mayur Gupta as Chief Marketing & Strategy Officer
08 September 2020 - 8:45PM
Business Wire
Newly created role will focus on driving growth
and vision for Gannett’s digital future
Gannett Co., Inc. (“Gannett”, the “Company” or “we”) (NYSE: GCI)
announced today that Mayur Gupta will join the Company as its new
Chief Marketing and Strategy Officer, effective September 8,
2020.
In this new role, Mr. Gupta will be responsible for driving the
vision and strategy as the company transforms to a subscription-led
content business. This continuous evolution in a digital economy
will strengthen Gannett’s mission to build trusted local
communities at the intersection of the organization’s
direct-to-consumer and business-to-business endeavors. He will also
lead the marketing and growth functions, connecting data,
technology and storytelling to deliver original content through
apps, audio, video, live events and emerging technologies to an
audience of nearly 175 million in the U.S. and U.K. In conjunction
with his hiring, Mr. Gupta has resigned as a member of the Gannett
Board of Directors.
“We are very excited to have Mayur transition from his role as a
board member to join our leadership team,” said Michael Reed,
Chairman and Chief Executive Officer of Gannett. “Mayur has a
strong track record as a growth and content marketer at big CPGs
like Kimberly Clark as well as disruptive start-ups like Spotify
and Freshly that have re-shaped their categories. Mayur has already
played a key role on our board over the past year and we are
excited to leverage his unique capabilities to continue to
transform our business model and drive purpose-driven growth. His
experience building content driven subscription models and his
ability to execute on a vision and strategy with speed and agility
align well with our goals for this role. In addition, given his
board service he has intimate knowledge of the Company following
our recent acquisition.”
“I am thrilled to join Gannett, especially at a time when the
need for trusted, independent journalism and digital content could
not be greater for local communities,” said Mayur Gupta, Chief
Marketing & Strategy Officer. “Over the last year serving on
Gannett’s board, I have witnessed two companies come together for a
common mission and purpose to empower these local communities. I
feel honored for this opportunity to lean into Gannett’s future as
a digital content leader and contribute my experience to an already
dynamic legacy.”
Mr. Gupta is an engineer turned marketer who has spent more than
20 years driving digital transformation and scaled growth. Most
recently, he served as the Chief Marketing Officer at Freshly where
he led a team of marketers, growth hackers and analysts to make
Freshly an iconic household subscription brand. Prior to Freshly,
Mr. Gupta was the Global VP for Growth & Marketing at Spotify.
He was responsible for growing the free and premium user base for
the company with growth hacking and data-driven, always-on
experiences; testing new growth strategies, business models and
partnerships. He drove the vision and strategy to establish a
connected marketing ecosystem and growth machinery for Spotify’s
multi-sided marketplace that connects the right artist with the
right fan through programmatic discovery and accessibility.
Prior to Spotify, he led Marketing, OmniChannel Solutions
business and Digital Capabilities at Healthgrades, where he
successfully drove the digital transformation of the company while
being responsible for the vision, strategy and activation of one of
the largest digital marketplace platforms in healthcare. He was the
first ever Chief Marketing Technologist at Kimberly Clark,
responsible for the vision, strategy and development of all digital
and eCommerce capabilities across KC's global iconic brands.
In 2019, Mr. Gupta was recognized by Forbes as one of the Top 50
CMOs in the country. In 2014, he was recognized as one of the “40
under 40” leading marketers in the industry by Brand Innovators and
also received the CMO Programmatic Award by the CMOClub. Harvard
Business Review (HBR) and the Economist profiled him as the model
Chief Marketing Technologist in the same year.
Mayur Gupta joined the Company’s Board of Directors in October
2019. Gannett’s Board of Directors has begun a search process for
replacing Mr. Gupta’s seat on the Board.
About Gannett
Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally
focused media and marketing solutions company committed to the
communities in our network and helping them build relationships
with their local businesses. With an unmatched reach at the
national and local level, Gannett touches the lives of millions
with our Pulitzer-Prize winning content, consumer experiences and
benefits, and advertiser products and services. Our portfolio
includes the USA TODAY, local media organizations in 46 states in
the U.S. and Guam, and Newsquest, a wholly owned subsidiary with
over 140 local media brands operating in the United Kingdom.
Gannett also owns the digital marketing services companies
ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc. and runs the
largest media-owned events business in the U.S., Gannett Ventures,
formerly GateHouse Live. Effective November 20, 2019, following the
completion of its merger with Gannett, New Media Investment Group
Inc. trades on the New York Stock Exchange under Gannett Co., Inc.
and its ticker symbol has changed to “GCI”. To connect with us,
visit www.gannett.com.
Forward-Looking
Statements
Certain items in this press release may constitute
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. These statements are
based on management’s current expectations and beliefs and are
subject to a number of evolving risks and uncertainties. These and
other risks and uncertainties could cause actual results to differ
materially from those described in the forward-looking statements,
many of which are beyond our control. The Company can give no
assurance that its expectations will be attained. Accordingly, you
should not place undue reliance on any forward-looking statements
contained in this press release. For a discussion of some of the
risks and important factors that could cause actual results to
differ from such forward-looking statements, see also the risk
factors described in the Company’s most recent Annual Report on
Form 10-K filed with the Securities and Exchange Commission.
Furthermore, new risks and uncertainties emerge from time to time,
and it is not possible for the Company to predict or assess the
impact of every factor that may cause its actual results to differ
from those contained in any forward-looking statements. Such
forward-looking statements speak only as of the date of this press
release. The Company expressly disclaims any obligation to release
publicly any updates or revisions to any forward-looking statements
contained herein to reflect any change in the Company’s
expectations with regard thereto or change in events, conditions or
circumstances on which any statement is based.
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version on businesswire.com: https://www.businesswire.com/news/home/20200908005284/en/
Ashley Higgins, Gannett Investor Relations investors@gannett.com
(212) 479-3160 or Media: Stephanie Tackach and Chrissy Terrell,
Gannett Public Relations pr@gannett.com
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