MINNEAPOLIS, Dec. 6, 2018 /PRNewswire/ -- The Christmas
season is upon us, ushering in excitement, celebration and
heartfelt memories for families. Of all the fun traditions of the
holidays, nothing captures holiday spirit like Ugly Christmas
Sweaters with their over-the-top colors and annual parties they
inspire. To celebrate the holiday season, the iconic Pillsbury
brand is not only warming ovens, but also hearts with the release
of the first-ever Pillsbury Ugly Christmas Sweater holiday
line.
Pillsbury's Ugly Christmas Sweaters will be available to
consumers in two designs that feature the iconic Doughboy taking
part in treasured holiday activities.
- "Let it Dough" – With a wintery theme, this sweater
highlights two of Pillsbury's most beloved icons - the Doughboy and
crescent rolls – complete with a baking-inspired phrase that will
leave spirits merry and bright!
- "It's Lit" – Rock the Doughboy in this themed
sweater. Gifts, twinkling lights and a perfectly decorated tree
stand out against the traditional Christmas color scheme of this
design.
"We love hearing stories from our consumers, telling us how
Pillsbury products are always part of their Christmas memories and
traditions," said Cassi Dermody,
Marketing Communications Manager for Pillsbury. "Ugly Christmas
sweaters have become a new tradition in recent years. As people
celebrate Christmas, we wanted our Doughboy to join in on the fun!"
The Doughboy Ugly Christmas Sweaters officially went on sale
Wednesday, December 5 and sold out
within two hours; however, there is still a chance to get your
very own sweater (today only) through a sweepstakes hosted on
Pillsbury.com/bakememories.
To add to the fun, Pillsbury is encouraging Doughboy-lovers to
"don their Doughboy apparel" during upcoming holiday soirees or in
celebration of National Ugly Sweater Day on Friday, December 21, and share on social using
#Pillsbury.
For festive recipes, you can try during this holiday season,
like the delicious Raspberry-Cream Cheese Candy Cane Crescent
Danish, visit Pillsbury.com.
About General Mills
General Mills is a leading global
food company that serves the world by making food people love. Its
brands include Cheerios, Annie's, Yoplait, Nature Valley,
Häagen-Dazs, Betty Crocker,
Pillsbury, Old El Paso, Wanchai
Ferry, Yoki, Blue and more. Headquartered in
Minneapolis, Minnesota, USA,
General Mills generated fiscal 2018 proforma net sales of U.S.
$17.0 billion, including $1.3 billion from Blue Buffalo. In addition,
General Mills' share of non-consolidated joint venture net sales
totaled U.S. $1.1 billion.
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SOURCE Pillsbury