Justin's is thrilled to also announce
expansion into the frozen category this summer through a licensing
partnership with Rudi's Rocky Mountain Bakery to rollout Rudi's
Sandos made with Justin's® Peanut Butter
BOULDER,
Colo., March 3, 2025 /PRNewswire/
-- Justin's, a category leader known for spreading goodness
with delicious nut butters and USDA-certified organic chocolate
treats, today announced it is expanding its nutty lineup with a
one-of-a-kind crunch never before offered by the brand. Hitting
store shelves nationally starting in April, Justin's®
Classic Crunchy Peanut Butter answers the demands of peanut butter
shoppers looking for a delightful crunch and mindfully-sourced
ingredients. The brand is also excited to expand its lineup of
USDA-certified organic chocolate treats with Justin's®
Peanut Caramel Nougat Chocolate Candy Bars, a permissible
indulgence made with simple ingredients consumers can feel good
about.
"At Justin's, we're nuts about crafting delicious nut butters
made with simple, mindfully-sourced ingredients. That's why we're
excited to now offer fans Classic Crunchy Peanut Butter, a key item
that can drive growth in the peanut butter category," said
Jenny Burns, senior director of
brand equity at Justin's. "Adding to our new products launching
this spring, our new Peanut Caramel Nougat Chocolate Candy Bars
provide a swap to traditional chocolate candy bars and the rich,
delicious taste that chocolate lovers crave."
Justin's® Classic Crunchy Peanut Butter is
Finally Here
Expanding Justin's portfolio beyond its beloved
classic peanut and almond butters, Justin's® Classic Crunchy
Peanut Butter is a no-stir, crunchy option featuring the brand's
signature one-of-a-kind grind. The crunchy peanut butter provides a
high-quality, simple ingredient option that is Non-GMO Project
Verified, Pollinator-friendly, certified gluten-free and
kosher.
Across all retailers, more than 50% of peanut butter buyers
purchase crunchy peanut
butter.1 Justin's peanut butter sales
are currently growing at a faster pace than the
category2, providing an opportunity for the
brand to help drive incrementality in the crunchy set by leveraging
its strong brand equity in nut butters.
Fans can enjoy this nutty spread atop toast, apples, and so much
more, all while feeling good that it's made with the same high
standards as Justin's entire portfolio. Justin's® Classic
Crunchy Peanut Butter will begin to hit shelves this spring. The
new spread will be available in 16 oz jars this spring with an MSRP
of $5.89–$6.29, depending on the
retailer, and in 28 oz jars this summer (MSRP to come).
Justin's® Peanut Caramel Nougat Chocolate Candy
Bars Provide a Permissible Indulgence
Justin's is a
leader in natural nut butter cups3, and is
excited to leverage this leadership position to launch
Justin's® Peanut Caramel Nougat Chocolate Candy Bars that
offer consumers a nostalgic chocolate candy made with simple
ingredients. The candy bars are USDA-certified organic and Non-GMO
Project Verified, and will be available in two varieties, Dark
Chocolate Peanut Caramel Nougat and Milk Chocolate Peanut Caramel
Nougat. To satisfy all cravings and times of need - from a moment
of relaxation to crunch time - the bars will be offered in both
1.4oz single-serve bars with an MSRP of $2.29-$2.49, and
4.2oz multi-serve pouches with an MSRP of $6.49-$6.99,
containing six individually-wrapped, fun-size bars. The
Justin's® Peanut Caramel Nougat Chocolate Candy Bars will
begin to hit shelves this summer.
Rudi's Sandos made with Justin's® Classic Peanut
Butter Delight Peanut Butter Lovers of All
Ages
Justin's is thrilled to announce a partnership
with Rudi's Rocky Mountain Bakery for the launch of Sandos, a
frozen pocket sandwich, featuring Justin's® Classic Peanut
Butter. Made just like you would at home with Rudi's Organic Bread,
the new Sandos feature 11g of protein per sandwich with less sugar
than traditional jams or jellies, not to mention the unique
one-of-a-kind grind from Justin's® Classic Peanut Butter.
Sandos are the perfect portable option for lunch, on-the-go snacks,
pre- and post-workouts and more for kids and adults alike.
The new Sandos featuring Justin's® Classic Peanut Butter
will begin to hit shelves in the freezer section this summer, and
will be available in a box of four pocket sandwiches with an MSRP
of $7.99.
"We're excited to expand into the frozen category through this
partnership with Rudi's to bring the simple joy of a ready-to-eat
PB&J to new heights," continued Burns. "Seeing our products in
the freezer for the first time is a great milestone, and we look
forward to continuing to explore opportunities with like-minded
brands."
Justin's® Classic Crunchy Peanut Butter,
Justin's® Peanut Caramel Nougat Chocolate Candy Bars and the
new Rudi's Sandos will all be showcased this week at Natural
Products Expo West [Hall A, Booth #422], providing attendees the
opportunity to taste and learn more about all of these exciting new
innovations and make the most of the inevitable crunch time at the
show.
About Justin's
Justin's spreads goodness everywhere it
goes with delicious nut butters and USDA-certified organic
chocolate treats made from simple, mindfully-sourced ingredients
that are so irresistible, it's nuts. From the iconic squeeze packs
that fuel active lifestyles with convenient nutrition, to the
one-of-a-kind grind that makes its nut butters unlike any other,
Justin's works to help support a food system that makes each day
and each bite better, one nut at a time. Learn more at Justins.com,
Instagram.com/Justins, Facebook.com/JustinsNutButter,
TikTok.com/justinsbrand and Pinterest.com/Justins.
1 SOURCE: Circana Total US MULO
L52 Wks w/e 8/11/24 / SPINS L52 Wks
w/e 8/11/24
2 SOURCE: Circana Panel MULO 52WE
8.11.24. SPINS L52 Wks WE
8.11.24
3 SOURCE: JUSTIN'S® is the #1
Selling Natural Peanut Butter Cup Brand in Total US Food + Total US
Natural Expanded Channel. SPINS L52 Weeks w/e 1/26/25 Total US Food + Total US Natural Channel,
excluding Conventional
MEDIA CONTACT:
Emma
Feeney
SchroderHaus
224-545-7699
Justins@schroderhaus.com
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