Humana Ready to Rock the Boardwalk as Title Sponsor of the Virginia Beach Rock ‘n’ Roll Half Marathon
26 August 2015 - 12:00AM
Business Wire
Humana to Feature Virtual Cheer Billboard and
In-Person Cheer Squad at Last Mile for Runner Motivation
Humana Inc. (NYSE: HUM), one of the nation’s leading health and
well-being companies, is taking to the beaches and boardwalk as the
title sponsorship of the Humana Rock ‘n’ Roll Virginia Beach Half
Marathon (September 5-6, 2015) this Labor Day weekend.
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As a company committed to a goal of improving the health of the
communities it serves by making it easy for people to achieve their
best health, Humana’s race activities in Virginia Beach will focus
on bringing the themes of health and wellness together with fun,
enjoyment and inspiration. Humana is implementing a series of
pre-race and race-day activities designed to give runners, walkers
and supporters that extra boost of encouragement, and an
opportunity to share their personal stories in social media using
#rockyourhealth.
“One of the many reasons the Rock ‘n’ Roll series is so
appealing is its ability to bring people with inspiring stories
together in a fun and healthy way,” said Neil Steffens, Vice
President for Humana Senior Products in Virginia. “We’re
encouraging people to share those inspiring stories using
#rockyourhealth so that they may spur a healthier movement – not
only for races like here in Virginia Beach, but in everyday life –
to get up, get out there, and get active.”
Race Weekend Activities
To support runners and walkers who are participating in this
year’s race, Humana will unveil its Virginia Beach Humana Vitality
Cheer Squad website, where fans and families can submit words of
encouragement and cheers for anyone running the half marathon.
These cheers will be displayed on a giant, digital Cheer Board
during the last mile of the race and will be synced with each
runner’s bib to ensure their cheers go live when they cross the
12-mile mark. For more information and to submit virtual cheers,
visit www.humanavitalitycheersquad.com.
In addition, Humana will have an in-person Cheer Squad lining
the last mile of the race to give runners and walkers a standing
ovation and provide a much needed extra boost to finish strong.
Off the race course, Humana will continue inspiring runners,
walkers, spectators and fans across the country at the Humana Rock
‘n’ Roll Virginia Beach Half Marathon Expo. Here, Humana will open
its video, story-telling booth, where race participants can record
and share their personal running journeys and motivational messages
by using the #rockyourhealth hashtag. In doing so, Humana will
highlight inspiring #rockyourhealth stories captured from its booth
and share them on social media channels to inspire and challenge
others to share their personal journeys as well.
The Humana FatHead photo printing station, which allows anyone
to take a face photo and print it on poster-size paper – perfect
for cheering on the sidelines of the race – will also be available
for public use, in addition to its free digital health quizzes and
biometric screenings. More information about this year’s Expo can
be found here.
In addition to having a great race, race participants can do it
for a great cause with Humana and Charity Miles. Runners and
walkers can download the free Charity Miles app for Android or
iPhone, select one of 30+ charities, and for every mile logged
during the race, Charity Miles will donate 25 cents to the selected
cause.
For more information or to register for an event, please visit
runrocknroll.com or follow @RunRocknRoll on Twitter.
About Humana
Humana Inc., headquartered in Louisville, Ky., is a leading
health and well-being company focused on making it easy for people
to achieve their best health with clinical excellence through
coordinated care. The company’s strategy integrates care delivery,
the member experience, and clinical and consumer insights to
encourage engagement, behavior change, proactive clinical outreach
and wellness for the millions of people we serve across the
country.
More information regarding Humana is available to investors via
the Investor Relations page of the company’s web site at
www.humana.com, including copies of:
- Annual reports to stockholders;
- Securities and Exchange Commission
filings;
- Most recent investor conference
presentations;
- Quarterly earnings news releases;
- Replays of most recent earnings release
conference calls;
- Calendar of events; and
- Corporate Governance information.
About the Rock ‘n’ Roll Marathon
Series
The Rock ‘n’ Roll Marathon Series is the ‘World’s Largest
Running Series’ with more than 600,000 runners taking part in
events around the world every year. Started in 1998, the simple
idea of making running fun has transformed the U.S. running
landscape by infusing the course with live bands, cheer teams and
entertaining water stations, creating a block-party atmosphere for
participants and spectators alike. Today, the series of marathons
and half-marathons has spread to 30 destinations, drawing visitors
from around the world. Over the 18-year history of the Rock ‘n’
Roll Marathon Series, charity partners have raised more than $310
million through the events for a variety of worthy causes.
Race weekend kicks off with a free Health & Fitness Expo
showcasing the latest in running gear, sports apparel, health and
nutritional information and much more. Events culminate with an
entertaining finish line festival featuring some of the biggest
names in music, with past headliners like Macklemore & Ryan
Lewis, Aloe Blacc, Pitbull, FloRida and Bret Michaels. For more
information, please visit RunRocknRoll.com or follow @RunRocknRoll
on Twitter.
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version on businesswire.com: http://www.businesswire.com/news/home/20150825005881/en/
Humana Corporate CommunicationsJeff Blunt,
513-417-9134jblunt@humana.com
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