LAS VEGAS, Oct. 25, 2016
/PRNewswire/ -- IBM (NYSE: IBM) today announced it will
empower professionals with the first-of-its-kind ability to combine
enterprise mobile apps with IBM Watson for superior decision
making. IBM MobileFirst for iOS apps can now be integrated with a
broad set of conversational and cognitive capabilities to help
increase the productivity and improve the experience of enterprise
employees.
IBM MobileFirst for iOS apps as well as custom-built iOS apps
from IBM can now embed variety of Watson APIs to fit a client's
unique use case. With Watson-enabled speech interaction, for
example, professionals can now control IBM MobileFirst for iOS apps
with their voice, providing easy access to deeper insights that
help improve the performance of their work.
IBM Natural Language Processing, Watson Conversation and other
Watson APIs have been optimized to work with the new iOS 10 speech
framework. The combination of Watson, iOS and IBM services allows
the apps to support conversational interaction, bringing deep
insight to the end user so they can make more informed decisions.
Apps are more convenient and even easier to use, offering a simple
hands-free solution.
"Apple and IBM set out more than two years ago to help define
the enterprise mobility market, ensuring that professionals could
finally enjoy at work the same experience they'd come to expect as
consumers. We are taking that to a whole new level by combining the
power of Watson with the new speech framework of iOS 10. The
combinations and possibilities are virtually endless." said
Mahmoud Naghshineh, general manager,
Apple partnership, IBM. "This is a digital assistant for the
business -- one that creates the next-generation professional
experience tailored for enterprise processes"
For example, a field technician using the Find & Fix app
integrated with Watson can verbally interact with the app while
busy servicing equipment in the field. They can speak any schedule
changes and the app will automatically notify dispatch and modify
the remaining schedule of jobs for the day. Using voice prompts,
technicians can ask for suggestions to solve specific problems. The
app can then tap into highly technical equipment manuals as well as
insights gained from other technicians in the field and present
them to the technician to consider before choosing a course of
action.
Watson services are delivered through IBM Cloud, so current and
forthcoming cognitive capabilities can be easily integrated into
IBM MobileFirst for iOS apps -- even if a client has already rolled
the apps out to its workforce.
This new generation of apps takes advantage of latest cognitive
innovations and technologies. IBM Research's human language
technologies lab houses researchers currently incubating the next
version of Natural Language Processing as well as other speech
recognition advancements that can be integrated into the
made-for-business apps.
IBM MobileFirst for iOS Apps Put Cognitive Insights at the
Fingertips of Professionals
By integrating Watson technology, these made-for-business apps
now have the ability to understand, reason and learn based on deep
data analytics -- all with the same intuitive user experience
professionals have come to expect from IBM MobileFirst for iOS
apps. Professionals across industries can now be equipped with
richer, more relevant information that can allow them to make
smarter decisions and deliver superior customer service.
Examples of how professionals can benefit from IBM MobileFirst
for iOS apps combined with Watson include:
- Flight attendants using the Passenger + app enhanced
with Watson can gain a deeper view into a traveler's personality,
for travelers who opt-in to the service via the airline, to deliver
more personal and relevant customer care while inflight. From
priority seating to a favorite snack or beverage, the cabin crew
can customize services tailored for the passenger.
- Retail Sales Associates using Sales Assist can access
data across different resources with the permission of customers --
customer databases and product forums -- for deeper insights in to
a customer's unique preferences as well as the latest purchasing
trends and popular products to assist customers in choosing the
right item.
- Financial Advisors using Trusted Advice with deep
learning technology from Watson gain highly targeted search and
trend analysis in to market history and happenings to optimize the
investment recommendations made to individual clients.
IBM is a one-stop shop to help enterprises through every step of
their mobile transformation and innovation. Working with clients,
IBM designs, develops, and integrates iOS apps with enterprise
systems, delivering a complete mobile platform at speed and scale.
IBM also resells Apple devices and provides device lifecycle
management plus global financing for a comprehensive mobile
deployment that drives digital transformation.
About IBM
Watson represents a new era in computing
called cognitive computing, where systems understand the world in a
way more similar to humans: through senses, learning, and
experience. Watson continuously learns from previous interactions,
gaining in value and knowledge over time. With the help of Watson,
organizations are harnessing the power of cognitive computing to
transform industries, help professionals do their jobs better, and
solve important challenges.
As part of IBM's strategy to accelerate the growth of cognitive
computing, Watson is open to the world, allowing a growing
community of developers, students, entrepreneurs and tech
enthusiasts to easily tap into the most advanced and diverse
cognitive computing platform available today. Watson solutions are
being built, used and deployed in more than 45 countries and across
20 different industries.
For more information on IBM Watson, visit: ibm.com/Watson and
ibm.com/press/watson. Join the conversation at #ibmwatson.
For more information regarding the IBM MobileFirst for iOS apps,
please visit:
www.ibm.com/mobilefirst/us/en/mobilefirst-for-iOS.html or
www.apple.com/business/mobile-enterprise-apps/.
IBM Media Relations
Marisa Conway
conwaym@us.ibm.com
+1-917-992-0280
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SOURCE IBM