“Share a Coke” Returns with More Names, More Flavors and More Ways to Enjoy Ice-Cold Summer Refreshment
18 April 2017 - 11:30PM
Business Wire
First AND last names now available on bottles,
and extends to Coca-Cola Life® and Cherry Coke® for first time in
the United States
Hot summer weather is almost here, and with it comes the need
for ice-cold refreshment. Back by popular demand, Coca-Cola® is
reintroducing its wildly successful “Share a Coke” program under a
new name – “Share an ICE COLD Coke” – as a reminder that nothing
beats the summer heat quite like an ice-cold, delicious
Coca-Cola.
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For the first time in the United States, “Share an ICE COLD
Coke” will feature last names in addition to first names on
20-ounce bottles across the Coca-Cola portfolio of products. This
also marks the first year names will appear on Coca-Cola Life and
Cherry Coke in the United States, joining Coca-Cola, Diet Coke® and
Coke Zero™. By introducing more names and more choices within the
Coca-Cola portfolio of products, fans will have more opportunities
than ever to share and enjoy any ice-cold Coke with family and
friends, and savor summer moments together. “Share an ICE COLD
Coke” bottles hit shelves in May.
“We’re excited to bring back ‘Share a Coke’ this year, refreshed
with more names and now last names. By extending ‘Share a Coke’
across five Coca-Cola products, we’re giving people more great
tasting choices and ways to share and enjoy simple moments together
this summer,” said Stuart Kronauge, senior vice president, Brand
and Strategic Marketing, Coca-Cola North America. “A delicious,
ice-cold Coca-Cola has always been perfect to quench fans’ thirst
during the summer heat.”
From proms to graduations, family reunions to weddings, fans can
once again visit ShareaCoke.com to purchase personalized iconic
8-ounce glass bottles of Coca-Cola, Diet Coke and Coke Zero for any
special person or occasion.
“‘Share a Coke’ has become a rite of summer over the past few
years. Coke lovers have turned it into more than delicious,
ice-cold refreshment, making ‘Share a Coke’ a way to create moments
of togetherness with the people they care about,” said Evan Holod,
Coca-Cola brand director, Coca-Cola North America. “We know how
much people love finding their names on Coca-Cola bottles, so this
year we brought back names and added more names than ever. We’re
looking forward to following #shareacoke and seeing the amazing
ways people across America will share their ice-cold Coke this
summer.”
To refresh fans during the hottest months of the year, Coca-Cola
will bring an exciting “Share an ICE COLD Coke” experience across
the country this summer, customizing ice-cold Coca-Cola or Coke
Zero mini cans (7.5 ounces) at tour stops in 17 states. More
information about the experiential tour will be available on
ShareaCoke.com starting in May.
Also returning this summer is limited-edition patriotic
packaging, which honors and celebrates the nation’s service men and
women and commemorates the Company’s partnership with the United
Service Organizations (USO). Patriotic Coca-Cola packages are
inspired by the American flag and prominently feature the USO
badge. With more choices this year, fans can celebrate the U.S.A.
by purchasing 16-ounce cans, mini cans, 2-liter bottles and
12-ounce cans of Coca-Cola, Diet Coke and Coke Zero, and six-packs
of 8-ounce glass bottles across the Coca-Cola portfolio.
“Share a Coke” was first introduced in Australia in 2011. Since
then, the Company has helped people “Share a Coke” – and moments of
togetherness – in more than 100 countries around the world.
About The Coca-Cola
Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage
company, refreshing consumers with more than 500 sparkling and
still brands and nearly 3,900 beverage choices. Led by Coca-Cola,
one of the world’s most valuable and recognizable brands, our
company’s portfolio features 21 billion-dollar brands, 19 of which
are available in reduced-, low- or no-calorie options. These brands
include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani,
vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and
Gold Peak. Through the world’s largest beverage distribution
system, we are the No. 1 provider of both sparkling and still
beverages. More than 1.9 billion servings of our beverages are
enjoyed by consumers in more than 200 countries each day. With an
enduring commitment to building sustainable communities, our
company is focused on initiatives that reduce our environmental
footprint, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank
among the world’s top 10 private employers with more than 700,000
system associates. For more information, visit Coca-Cola Journey at
www.coca-colacompany.com, follow us on Twitter at
twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at
www.coca-colablog.com or find us on LinkedIn at
www.linkedin.com/company/the-coca-cola-company.
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version on businesswire.com: http://www.businesswire.com/news/home/20170418005884/en/
The Coca-Cola CompanyAbby Peck,
404-676-2312apeck@coca-cola.com
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