LeapPad 2™ Scores High Marks In Toy Industry Winning Nearly Two
Dozen Awards Worldwide
EMERYVILLE, Calif.,
Nov. 21, 2012 /PRNewswire/ --LeapFrog
Enterprises, Inc. (NYSE:LF), the leader in educational
entertainment, today announced LeapPad2 was the most recognized
kid's tablet of the year leading into the all-important holiday
season. LeapPad2 was selected as a top toy by more kid, parenting
and industry experts and retailers than any other kid's tablet,
receiving 20 awards from prestigious U.S. organizations including
the Dr. Toy, Oppenheim Toy Portfolio, Parents' Choice Foundation
and Time to Play, among many more, and key awards in the UK and
Canada.
(Logo: http://photos.prnewswire.com/prnh/20090219/LFLOGO)
LeapPad2 continues to win multiple industry awards and top major
retailer lists, and be recognized as the must-have quality
educational tablet that offers best-in-class learning. Consumer
reviews on top e-commerce sites rate LeapPad2 4.5 stars and
feedback on social sites including Facebook tout LeapPad2 as a
breakthrough tablet for kids.
"LeapPad2 is an exceptional kid's tablet and we are very proud
of the positive recognition it has received around the world," said
John Barbour, chief executive
officer at LeapFrog. "Last year we launched LeapPad1, the hottest
kid's product of the year and most sought-after toy during the
holidays, and we are doing it again this year with LeapPad2. With
hours of learning fun for kids and a library filled with
top-quality educational entertainment designed and approved by our
team of educational experts, kids, parents, educators and industry
veterans all agree that LeapPad2 is the best educational product to
hit the market this year."
Since launching in August, LeapPad2 has been in high-demand and
has proven to be one of the hottest products for kids this
year.
U.S. awards for LeapPad2 include:
- "10 Best Children's Software/Hi Tech," Dr. Toy
- "100 Best Children's Products," Dr. Toy
- "Gold Winner," National Parenting Publication Awards
- "Platinum Award," Oppenheim Toy Portfolio
- "Preschool Toy of the Year," Parents Magazine
- "Recommended Award," Parents' Choice Foundation
LeapPad2 has topped respected industry lists including Time to
Play's "Most Wanted" holiday list and The Toy Insider's "Hot 20"
list. Both predict the most in-demand toys for the 2012 holiday
season. LeapPad2 was also named on all major retailer holiday lists
such as Toys"R"Us' "Fabulous 15," Walmart's "Top 20," Kmart's "Fab
15" and Amazon's Holiday Toy List.
LeapPad2's prestige spans the globe and is highly regarded
internationally. The U.K. Toy Retailers Association included the
learning tablet on its highly acclaimed "Dream Dozen" toy list.
LeapPad2's international recognition:
- "Best Bet Awards," Canadian Toy Testing Council (Canada)
- "Bronze Award for Best Electronic Toy," Independent Toy Awards
(UK)
- "Overall Winner and Electronic Toy," Mums Choice Awards
(UK)
- "Gold Award Electronic Toys and New Technology," Practical
Preschool Awards (UK)
- "Overall Winner for Electronic Toy," Rainbow Awards
(UK)
- "Overall Winner for Best Electronic Toy," Toy Talk
(UK)
About LeapPad2
LeapPad2 offers kids more engaging
learning experiences than ever before. New features include
front-and-back cameras and video recorders, a faster LF 2000
processor and double the on-board memory (4GB), all wrapped in a
high-tech styled kid-tough tablet design. LeapPad2 also has
improved battery life and is compatible with a recharger pack,
available separately.
About the LeapFrog Learning Library
LeapPad2 has an
extensive library of hundreds of games, eBooks, videos, music and
more that are carefully designed and approved by LeapFrog's highly
experienced team of educational experts. These include a
combination of LeapFrog's top quality educational entertainment and
engaging content from the biggest names in children's
entertainment. LeapFrog's own learning content is grounded in the
latest research and draws on a comprehensive curriculum that covers
more than 2,500 skills across 100 skill categories.
Availability
LeapPad2 is sold at MSRP $99.99. It is recommended for children 3 to 9
years. Downloadable apps are priced at MSRP $5.00 and up and game cartridges at MSRP
$24.99. LeapPad2 is now available at
leapfrog.com, online and at major retailers in the U.S.,
Canada, UK and Ireland, and in other select other countries
such as Australia, New Zealand, South
Africa, Hong Kong,
Singapore, Philippines, Korea, Thailand and other Asian countries later this
year. The LeapFrog App Center can be accessed through the LeapFrog
Connect Application for LeapPad2. For more information on LeapPad2,
visit www.leapfrog.com/leappad2.
About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational
entertainment for children. LeapFrog's award-winning product
portfolio helps millions of children achieve their potential by
delivering best-in-class curriculum through engaging content, fun
multimedia learning platforms and toys. The Learning Path,
LeapFrog's proprietary online destination for parents and extended
family, provides personalized feedback on a child's learning
progress and offers recommendations to enhance each child's
learning experience. Through the power of play, LeapFrog's products
and curriculum help children of all ages prepare for school and
life success. LeapFrog's products are available in more than
45 countries and have been used by teachers in more than 100,000
U.S. classrooms. LeapFrog is based in Emeryville, California, and was founded in
1995 by a father who revolutionized technology-based learning
solutions to help his child learn how to read. Come see the
learning at leapfrog.com.
MEDIA
CONTACTS
|
Monica
Ma
LeapFrog
PR
510-596-3437
mma@leapfrog.com
|
Kathryn
Green
LeapFrog
PR
510-596-3405
kgreen@leapfrog.com
|
SOURCE LeapFrog Enterprises, Inc.