In partnership with SoGal Ventures and
powered by b8ta, seven Macy’s stores nationwide feature products
from women-owned small businesses
This season, holiday shoppers can find the perfect gift at
Macy’s (NYSE:M) from a host of female-led small businesses in the
SoGifted shops at seven Macy’s locations nationwide. The SoGifted
shops are made possible via a partnership with SoGal Ventures, the
first female-led millennial venture capital fund investing in
diverse entrepreneurs in the United States. Macy’s recently became
a strategic partner with SoGal through a minority stake in the
fund. The SoGifted shops feature a selection of products and gifts
from women-founded brands in the SoGal community including
Lovevery, toys designed by experts for your child’s developing
brain, Neely & Chloe, a fashion-forward accessories range, and
HidrateSpark 3, a smart water bottle that tracks your hydration,
among others.
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the full release here:
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Macy’s launches SoGifted, a female
entrepreneur-focused destination for gifts in partnership with
SoGal Ventures and powered by b8ta, at seven stores nationwide
(Photo: Business Wire)
Open through January 2020, the SoGifted concept shops give
Macy’s shoppers access to new brands that define what SoGal stands
for: entrepreneurship, equality, and empowerment of diverse
enterprises. Today, SoGal co-founders Elizabeth Galbut and Pocket
Sun guide more than 65 companies, reaching a network of more than
100,000 entrepreneurs in an excess of 30 countries.
“Our mission is to build a firm that embodies the cultural
values that we want to see in the world,” said Elizabeth Galbut,
SoGal Ventures co-founder. “With the partnership at Macy’s we’re
taking this a step further and giving in-store shoppers across the
country an opportunity to discover and support female-led small
business brands - so the next generation of women can be empowered
to know that entrepreneurship is within their reach,” added
Galbut.
This type of brand discovery spotlights Macy’s ongoing
partnership with b8ta, operator of the Ark Marketplace platform
that allows brands that traditionally haven’t operated stores to
quickly set up new physical retail operations. The b8ta-powered
experience enabled SoGal’s range of entrepreneurs to activate at
Macy’s within a matter of weeks – with products ranging from Bon
Temps herbal teas to unbreakable hosiery by Sheertex.
For holiday shoppers, the fresh female-first lens brings
diversity to Macy’s gifting mix, further reinforcing Macy’s newly
established diversity and inclusion goals, which include increasing
representation and advancing the growth of under-represented
suppliers. Empowered offerings like TomboyX, a size and gender
inclusive line of underwear and pajamas and Blume, a range of safe
and sustainable feminine care solutions, highlight Macy’s
commitment to testing new brands and categories. On the more
traditional gifting side, Ettitude introduces sustainable bamboo
pajamas and bedding essentials, OK Jewelry showcases its affordable
high-end fashion jewelry, and Quirktastic supplies geek-chic
graphic tees - perfect for the comics lover in your life.
The SoGifted shops are being supported by entrepreneurial
focused events including a dedicated launch party with the female
founders at Macy’s flagship location at Herald Square which took
place on November 20 and a “For Women, by Women” panel discussion
with the founders of Blume, TomboyX and Sheertex. In addition,
there will be events throughout the holiday partnership including
beauty and trunk shows, as well as wellness focused event content
in January to bring in the New Year.
SoGifted will be featured at the following Macy’s store
locations through January 31, 2020:
- Herald Square (NYC) - on the Mezzanine
- Lenox Square (Atlanta) - on the main floor
- Fashion Show (Las Vegas) - on the main floor
- Northshore (Boston) - on the main floor
- North Star (San Antonio) - on the main floor
- Twelve Oaks (Detroit) - on the main floor
- Galleria (Ft. Lauderdale) - on the main floor
Highlights of Events
Herald Square - Tuesday, December 17 – 6 p.m. to 9 p.m.
Lipstick reading with Laqa & Co Make your mark! Lipstick
reading is a modern adaptation of the ancient art of Chinese face
reading. Try your favorite shade of Laqa & Co lipstick and get
your own personal reading to find out what your kiss says about you
with lipstick reader Beth Bongar.
Herald Square – Tuesday, January 14 – 6:30 p.m. to 8:30 p.m.
Female Founders In Conversation Kick off 2020 in style and join
us for an in conversation event with the female founders of retail
brands Blume, Quirktastic, Sheertex and TomboyX. Learn how they
built their brands from the ground up and created products that
enable women to look and feel their best and most authentic selves.
Hear about their triumphs, struggles and lessons along the way and
leave feeling inspired.
All SoGal at Macy’s Locations - Saturday, January 18 – 11
a.m. to 1 p.m. Weekend Refresh Events Come recharge and refresh
at Macy’s with a meditation led by local experts and mini facials
for the ultimate start to your weekend. Plus, we will be giving out
sample products to help you achieve your wellness goals!
About the SoGifted
Brands
Blume Blume puts your body before business and believes
in empowering women with safe, sustainable personal care products,
from glow getting bundles to natural deodorants.
Bon Temps Bon Temps teas celebrate the simplicity of
every moment. Enjoy stress-free sips by avoiding plastics and
bleaches, with Bon Temps biodegradable, non-toxic tea bags made of
non-GMO corn. Better for you and for the planet.
Ettitude Ettitude’s sustainable sleep essentials are made
of the world’s first CleanBamboo™ - an eco-friendly, breathable and
hypoallergenic fabric that feels feathery soft against your skin.
Give us a follow @ettitudestore
HidrateSpark HidrateSpark is a smarter solution for
staying hydrated - a Bluetooth enabled water bottle that tracks
your daily water intake and helps you set achievable hydration
goals.
Laqa & Co. (Herald Square only) Laqa & Co.
goes beyond beauty to perfect your pucker with superfood charged
formulations - like its bold avocado oil infused lipsticks.
Lovevery Designed by experts for your child's developing
brain. Lovevery does all the research so you don't have to and
creates beautiful, sustainably crafted toys and learning tools to
support your child's development at every stage.
Neely & Chloe Neely & Chloe have a handle on the
need for high quality, well-priced accessories that are equal parts
pretty, practical and perfect arm candy for your next party.
OK Jewelry OK Jewelry celebrates individuality through
fashion-forward jewelry that stands for ‘one kind,’ empowering you
to make a personal style statement.
QuirktasticQuirktastic makes it easier than ever to make
friends with people who share your love of all things geek, from
comic conventions and Trekkie times to anime.
Sheertex So strong (underneath it all!) Sheertex creates
unbreakable hosiery that are equal parts invincible and invisible -
in other words the unseen hero of your every day.
Skin Inc. Beauty meets technology with Skin Inc. targeted
My Daily Dose serums that can be customized to your specific needs
and help you easily achieve perfect dewy skin.
TomboyX So essential for everybody! TomboyX believes
everybody has an equal right to eco-friendly, comfortable underwear
and makes easy, size and gender inclusive styles that are anything
but basic.
Images of the SoGifted shop and products can be found here.
About Macy’s Macy's is America’s store for life. The
largest retail brand of Macy's, Inc. (NYSE:M) delivers quality
fashion at affordable prices to customers at approximately 640
locations in 43 states, the District of Columbia, Puerto Rico, and
Guam, as well as to customers in more than 100 international
destinations through leading e-commerce site macys.com. Macy's
inspires fashion exploration and discovery through the most desired
family of exclusive brands for her, for him, for the home, and via
our dynamic mobile and social platforms. We know the power of
celebration, demonstrated through decades of memorable experiences
created during Macy's 4th of July Fireworks® and Macy's
Thanksgiving Day Parade®, as well as spectacular fashion shows,
culinary events, flower shows, and celebrity appearances. Macy's
flagship stores – including New York City’s Herald Square – are
internationally renowned and preeminent destinations for tourists.
With the collective support of our customers and employees, Macy's
builds community and helps make a difference in every market we
serve, supporting local and national charities by giving nearly $50
million each year, plus 146,000 hours of volunteer service. For
more than 160 years, Macy’s has, and continues to, make life shine
brighter for our customers, colleagues, and communities.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macysinc.com/news-media.
About SoGal Ventures SoGal Ventures is the first
female-led millennial venture capital firm. Elizabeth Galbut and
Pocket Sun started this fund after experience as entrepreneurs and
venture capitalists. They believe in the power of diversity,
borderless business, and human-centric design. SoGal invests in
early stage diverse founding teams in the U.S. and Asia, aiming to
be the strongest ally for their portfolio companies. Powered by the
SoGal Ecosystem across 40+ cities around the world, they are
galvanizing a brand-new demographic - millennial & Gen Z women
and minorities - to take center stage in entrepreneurship and
creation.
About b8ta Founded in 2015, with offices in San Francisco
and New York, b8ta operates the largest experiential retail
footprint in the world in which consumers discover, try and buy
some of the world’s best and most innovative products in real life.
b8ta also pioneered the concept of Retail-as-a-Service, making it
possible for brands to access physical retail as easily as they buy
digital advertising, and launched Ark Marketplace in 2019 to enable
retailers and retail landlords to operate their own physical
marketplaces.
Today, b8ta operates 19 branded flagship stores throughout the
United States. In July 2019, b8ta announced a joint venture with
Tru Kids Brands to open and operate reimagined Toys“R”Us stores in
the U.S. In November 2019, b8ta launched Forum, a new fashion and
lifestyle retail concept located in Los Angeles.
For more about b8ta, visit www.b8ta.com. To learn more about Ark
and Ark Marketplace, visit www.ark.com. For more about Forum, visit
www.forumstore.com. To find a b8ta store near you visit
www.b8ta.com/locations.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191205005655/en/
Orlando Veras 646-429-7450 Orlando.Veras@macys.com
Christine Olver Nealon 646-429-5713
Christine.Nealon@macys.com
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