STORY at Macy’s teams up with
Well+Good to demystify wellness with curated products, health tips
and experiences at 36 stores nationwide
STORY at Macy’s, the ever-changing, narrative-driven retail
concept inside 36 Macy’s stores nationwide, unveils its latest
theme: “Feel Good.” Starting today through April 2020, Feel Good
STORY brings a fresh focus on wellness and uses merchandise
curation and events to explore simple and actionable ways for
customers to find greater balance, energy and nourishment. In
partnership with the award-winning fitness and wellness media
platform, Well+Good, Feel Good STORY leverages its expertise in the
field to help define and demystify what it means to live a healthy
life through both editorial tips and product picks.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200116005428/en/
STORY at Macy’s launches “Feel Good
STORY,” the latest theme of the narrative-driven retail concept
inside 36 Macy’s stores nationwide. Bala, Classic 1lb. Bangles, $49
(Photo: Business Wire)
The wellness-focused retail narrative invites discovery through
three curatorial spaces and each introduces merchandise and
experiences to help you feel Balanced, Energized and Nourished. The
Balanced moment is all about mindfulness and invites guests to
pause for a complimentary meditation in partnership with Calm, the
number one app for sleep, meditation and relaxation. To feel
Energized, customers are invited to explore something new, from
weighted arm bangles by Bala to an in-store barre fitness class.
Finally in Nourished, healthy habits are the focus with new takes
on snacking from Dada Daily and alcohol-free elixirs by
Seedlip.
STORY at Macy’s product curation meets with editor-approved
intel from Well+Good to add a simple, informative layer to the
experience. For example, shoppers will discover that to get a good
night’s sleep, editors suggest “cooling down your bedroom,”
alongside the dodow, a glowing timer that teaches you to fall
asleep. Additional tips cover topics like the benefits of dark
chocolate, relaxation techniques, and how to maximize your
crystals. Well+Good also supports STORY’s merchandise curation by
leveraging its 2020 Wellness Trends to inform product selections
like snack-able chickpeas. Within these broad moments, STORY at
Macy’s and Well+Good take aim at trending topics like sleep,
self-care, exercise, hydration, muscle recovery and healthy
snacking.
“Well+Good decodes and demystifies wellness to help our
community live a healthy lifestyle in a way that works for them,”
said Alexia Brue, co-founder of the award-winning media company
Well+Good. “Partnering with STORY at Macy's allows us to share our
rigorously researched editorial content in a new and exciting way,
giving people in-person tips to feel more Balanced, Energized and
Nourished.”
To bring the Feel Good experience to life, STORY energizes its
in-store environment with meditation spaces in partnership with the
Calm app at all locations and a range of community-centered events
focused on wellness. The concept will host events featuring local
experts in the health and wellness space for cooking classes, panel
discussions, journaling and meditation workshops, a manicure bar,
yoga and barre classes, and mocktail-faking workshops.
A special selection of STORY at Macy’s wellness product will
also be available on macys.com, curated by the three focus areas.
From a lavender mimosa candle by Paddywax in Balanced and
collapsible foam roller by Brazyn Life in Energized to a mocktail
faking kit by Luckies of London in Nourished, online shoppers will
be able to discover something that will make them feel good,
too.
In-store, the STORY at Macy’s flagship shop at Herald Square in
New York City will leverage its footprint to give visitors even
more ways to find their feel good moment. Macy’s Herald Square
visitors can enjoy meditation within The Calm Booth by ROOM, a
soundproof and acoustic booth designed to bring mindfulness into
busy environments. In the Nourished section, STORY at Macy’s also
offers a convenient market stocked with healthful grab-and-go
snacks, from grain-free granola to diet-compliant bites by Sun
& Swell. At both the Herald Square and State Street Chicago
STORY at Macy’s locations, Farmer’s Fridge, a vending machine
stocked with healthy options, like salads and breakfast bowls, will
also give shoppers an added boost of nourishment.
Event Highlights
For a complete list of “Feel Good STORY” events and to RSVP,
visit macys.com/STORY
Sugar Free with Michele Promaulayko Tuesday, Jan. 28 – Macy’s
Herald Square Michele Promaulayko, former editor-in-chief of
Cosmopolitan and author of Sugar Free 3, along with nutrition
expert Kerri Glassman and Well+Good editor Jessie Van Amburg, talk
through the benefits of going sugar free on your mind, skin and
body.
Good Times: Mocktails Mixology Wednesday, Jan. 29 - All STORY at
Macy’s locations Join mocktail experts from Brooklyn's favorite
alcohol-free bar, Getaway Bar, to craft (and enjoy!) delicious and
nutritious drinks.
Good Conversations: A New Era of Eating Well with Well+Good
Check macys.com/STORY for event information Join Melisse Gelula,
co-founder of award-winning media company Well+Good, and some of
the top nutrition and food experts for a conversation around
decoding diet trends in a data crazy world, eating for nourishment
and creating healthy, long term habits with food.
Good Notes: Journaling + Meditation Tuesday, Feb. 4 – Macy’s
Herald Square; Wednesday, Feb. 26 – All STORY at Macy’s locations
(excluding HSQ) Put pen to paper and learn to transform creativity
into self-expression with AllSwell Creative followed by intention
setting with Wishbeads.
Flow Yoga with Y7 Tuesday, Feb. 11 – Macy’s Herald Square Join
Y7 at STORY at Macy’s for a free flowin', sweat drippin', beat
bumpin' yoga class that will spark your mind, body and spirit.
Bright Futures: Astrology with Susan Miller Wednesday, March 4 –
Macy’s on State Street; Tuesday, March 10 – Macy’s Herald Square;
Thursday, March 12 – Macy’s Metro Center Join renowned astrologer
Susan Miller for an inspiring look into the year ahead.
“Feel Good STORY” launches today at all STORY at Macy’s
locations:
- Macy’s South Coast Plaza – Costa Mesa, CA
- Macy’s Newport Fashion Island – Newport Beach, CA
- Macy’s Stoneridge – Pleasanton, CA
- Macy’s Union Square – San Francisco, CA
- Macy’s Westfield Valley Fair – Santa Clara, CA
- Macy’s Boca Raton Town Center – Boca Raton, FL
- Macy’s Dadeland – Miami, FL
- Macy’s Orlando Millenia – Orlando, FL
- Macy’s Lenox Square- Atlanta, GA
- Macy’s Perimeter – Atlanta, GA
- Macy’s State Street – Chicago, IL
- Macy’s Woodfield – Schaumburg, IL
- Macy’s Castleton Square – Indianapolis, IN
- Macy’s Fayette – Lexington, KY
- Macy’s Ridgedale – Minnetonka, MN
- Macy’s Las Vegas Fashion Show – Las Vegas, NV
- Macy’s Bridgewater – Bridgewater Township, NJ
- Macy’s Freehold – Freehold Township, NJ
- Macy’s Short Hills – Short Hills, NJ
- Macy’s Willowbrook – Wayne, NJ
- Macy’s Brooklyn – Brooklyn, NY
- Macy’s Roosevelt Field – Long Island, NY
- Macy’s Herald Square – New York, NY
- Macy’s Queens Center – Queens, NY
- Macy’s Cross County – Yonkers, NY
- Macy’s Kenwood Towne Centre – Cincinnati, OH
- Macy’s Easton Town Center – Columbus, OH
- Macy’s Polaris Fashion Place – Columbus, OH
- Macy’s Center City – Philadelphia, PA
- Macy’s Ross Park – Pittsburgh, PA
- Macy’s Northpark Center – Dallas, TX
- Macy’s Houston Galleria – Houston, TX
- Macy’s Memorial City – Houston, TX
- Macy’s Bellevue – Bellevue, WA
- Macy’s Alderwood – Lynnwood, WA
- Macy’s Metro Center – Washington, D.C.
Feel Good STORY Shop and product images for media use are
available at:
https://www.dropbox.com/sh/ash3kqaumgds4hz/AADzVhf58OH8rA1otdkFacrEa?dl=0
About STORY
STORY is a retail concept that changes every few months to bring
a new narrative experience to life through curated merchandise and
event programming. The ever-changing experience began in 2010 in
New York City, where STORY operated as an independent small
business for seven years and pioneered a retail as media business
model that changed every eight weeks to open a new theme while
engaging brands as sponsors for each themed story. Macy’s acquired
STORY in 2018 and its founder, Rachel Shechtman, now serves as
Macy’s brand experience officer. STORY relaunched in spring of 2019
as STORY at Macy’s. Visit macys.com/STORY for more information.
About Macy’s
Macy's is America’s store for life. The largest retail brand of
Macy's, Inc. (NYSE:M) delivers quality fashion at affordable prices
to customers at approximately 640 locations in 43 states, the
District of Columbia, Puerto Rico, and Guam, as well as to
customers in more than 100 international destinations through
leading e-commerce site macys.com. Macy's inspires fashion
exploration and discovery through the most desired family of
exclusive brands for her, for him, for the home, and via our
dynamic mobile and social platforms. We know the power of
celebration, demonstrated through decades of memorable experiences
created during Macy's 4th of July Fireworks® and Macy's
Thanksgiving Day Parade®, as well as spectacular fashion shows,
culinary events, flower shows, and celebrity appearances. Macy's
flagship stores – including New York City’s Herald Square – are
internationally renowned and preeminent destinations for tourists.
With the collective support of our customers and employees, Macy's
builds community and helps make a difference in every market we
serve, supporting local and national charities by giving nearly $50
million each year, plus 146,000 hours of volunteer service. For
more than 160 years, Macy’s has, and continues to, make life shine
brighter for our customers, colleagues, and communities.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macysinc.com/news-media.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200116005428/en/
Orlando Veras 646-429-7450 Orlando.Veras@macys.com
Christine Olver Nealon 646-429-5713
Christine.Nealon@macys.com
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