NEW YORK,
Sept. 28, 2017
/PRNewswire/ -- Meredith Corporation (NYSE: MDP;
www.meredith.com), the nation's leading media
and marketing company serving 110 million unduplicated U.S. women
and 70 percent of American Millennial women, today announced the
launch of Strive, the company's new wellness brand. Strive content
explores the art and science of healthy living, and the brand's
content will live on Facebook as well as
on hubs across five leading Meredith digital and magazine
brands: Martha Stewart,
SHAPE, Better Homes &
Gardens, Parents and
EatingWell.
Strive content is backed by extensive research and medical
review, so readers can follow the recommendations provided with
confidence. Strive's team includes established health journalists,
nutritionists and wellness experts. Wellness topics covered by
Strive span the spectrum of healthy living, including sleep,
nutrition, fitness, and beauty.
"At Strive, we're consumed with exploring what wellness
means for all of us today," said Jennifer
Braunschweiger, Editor in Chief. "What does it mean to live
a healthy life now? How is that question answered differently for
every person? Our intensive review process means that every
scientific claim is backed up with well-established medical
studies—and we provide links to those studies in our stories so you
can understand the science behind the recommendations."
In addition to well-researched stories, Strive also
provides women with practical health tips of the day, personal
accounts of health transformation from readers, and product
recommendations to help maintain a healthy lifestyle.
"We've seen a growing demand for health and wellness
content," said Marc Rothschild, SVP
of Meredith Digital. "With Strive, we are filling that need for our
users with content that is uniquely inspiring, actionable, and
backed by science and data. Strive brings this content to millions
of women across the Meredith Digital portfolio of brands, so she
can engage with it wherever and however she wants."
You can join the Strive community at
https://www.facebook.com/strivehealth/ and by visiting any of
Strive's content hubs within the Meredith Digital brands
below:
BHG.com/strive
MarthaStewart.com/strive
EatingWell.com/strive
Parents.com/strive
SHAPE.com/strive
About Meredith Corporation
Meredith
Corporation (NYSE: MDP;
www.meredith.com) has been committed to service
journalism for 115 years. Today, Meredith uses multiple
distribution platforms – including broadcast television, print,
digital, mobile and video – to provide consumers with content they
desire and to deliver the messages of its advertising and marketing
partners.
Meredith's National Media Group reaches more than 110
million unduplicated women every month, including 70 percent of
U.S. Millennial women. Meredith is the leader in creating and
distributing content across platforms in key consumer interest
areas such as food, home, parenting and health through well-known
brands such as Better Homes & Gardens, Allrecipes, Parents,
SHAPE, Martha Stewart Living and The
Magnolia Journal. Meredith also features robust brand licensing
activities, including more than 3,000 SKUs of branded products at
5,000 Walmart stores across the U.S. Meredith Xcelerated Marketing
is an award-winning, strategic and creative agency that provides
fully integrated marketing solutions for many of the world's top
brands, including The Kraft Heinz Co., Bank of America, WebMD,
Volkswagen and NBCUniversal.
Meredith's Local Media Group includes 17 television
stations reaching 11 percent of U.S. households. Meredith's
portfolio is concentrated in large, fast-growing markets, with
seven stations in the nation's Top 25 – including Atlanta, Phoenix, St.
Louis and Portland – and 13
in Top 50 markets. Meredith's stations produce 700 hours of local
news and entertainment content each week, and operate leading local
digital destinations.
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SOURCE Meredith Corporation