NIKE, Inc. Announces Dirk-Jan van Hameren as new VP, Chief Marketing Officer; Greg Hoffman as VP, Global Brand Creative & Mar...
19 January 2018 - 1:00AM
Business Wire
NIKE, Inc. (NYSE: NKE) today announced Dirk-Jan “DJ” van Hameren
has been promoted to VP, Chief Marketing Officer, effective
immediately. In this role, van Hameren will lead Nike’s Global
Marketing organization to authentically connect with every consumer
who interacts with the NIKE brand and deepen relationships with
them.
Van Hameren will succeed Greg Hoffman, who has been appointed
VP, Global Brand Creative & Marketing Innovation, responsible
for leading Brand Communications, Brand Design, Advanced Concepts
and Digital Marketing Innovation, as well as Global Brand Imaging,
Events Marketing and Creative Operations.
Van Hameren, a 25-year veteran of Nike, most recently served as
VP, GM of Nike Sportswear, a role in which he and his team led a
complete offense against Nike’s Sportswear business, driving strong
consumer connections through iconic styles like Air Max and Air
Force 1, and innovations like Tech Fleece apparel. They added more
than $3 billion in revenue under his leadership.
His prior roles included VP, Brand Management for Western
Europe; GM, Nike ID; Global Brand Initiatives Director, and
Director of Brand Events.
Prior to joining Nike, van Hameren graduated from Utrecht
Business School with a Bachelor’s degree in Business Management. He
will report to Trevor Edwards, President of the NIKE Brand.
With more than 20 years of experience at Nike, Hoffman will
focus in his new role on creative storytelling, brand design and
experiences that drive separation and distinction in the
marketplace. Hoffman will report to van Hameren.
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly-owned NIKE, Inc. subsidiary brands
include Converse, which designs, markets and distributes athletic
lifestyle footwear, apparel and accessories; and Hurley, which
designs, markets and distributes surf and youth lifestyle footwear,
apparel and accessories. For more information, NIKE, Inc.’s
earnings releases and other financial information are available at
http://investors.nike.com. Individuals can also visit
http://news.nike.com/ and follow @Nike.
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NIKE, Inc.Media Contact:Kellie
Leonard, (503) 671-6171orInvestor
Contact:Nitesh Sharan, (503) 532-2828
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