DEEPENS COMMITMENT TO PRODUCT INNOVATION,
DESIGN & STORYTELLING
FUELS GROWTH THROUGH SHARPER, MORE MEANINGFUL
CONSUMER RELATIONSHIPS
JOHN HOKE BECOMES CHIEF INNOVATION OFFICER,
MARTIN LOTTI BECOMES CHIEF DESIGN OFFICER, NICOLE HUBBARD GRAHAM
REJOINS NIKE AS CHIEF MARKETING OFFICER (CMO), DIRK-JAN “DJ” VAN
HAMEREN, CMO, TO RETIRE, DR. MUGE ERDIRIK DOGAN JOINS AS CHIEF
TECHNOLOGY OFFICER (CTO)
NIKE, Inc. (NYSE:NKE) announced leadership changes today that
will continue to build on its strong momentum and deep commitment
to serving athletes with product innovation, design excellence, and
powerful storytelling while imagining the future of sport and
serving consumers at speed and scale.
Aligning against its next chapter of growth, John Hoke, a
30-year Nike veteran, will become Chief Innovation Officer,
NIKE, Inc. Hoke, who most recently served as Nike’s first Chief
Design Officer, will partner with Tom Clarke, President,
Innovation, NIKE, Inc. to amplify and accelerate Nike’s
innovation strategy and distinction.
Succeeding Hoke as Chief Design Officer, NIKE, Inc., will
be 26-year Nike designer Martin Lotti. With decades of
expertise and leadership at Nike, Lotti assumes Nike’s top design
role after most recently serving as Chief Design Officer for the
Jordan Brand. In his new role, Lotti will oversee all aspects of
Nike design, from footwear and apparel to brand and retail
concepts.
The leadership changes with Hoke and Lotti are effective
immediately.
Industry leader Nicole Hubbard Graham will become the
company’s new Chief Marketing Officer, NIKE, Inc., effective
January 2, 2024. Graham, a former 18-year Nike veteran, will lead
Nike’s Global Brand Marketing team and oversee all aspects of
Marketing, aligning the company’s brand voice against its next era
of growth. Previously at Nike, she held various global marketing
leadership roles across the business and geographies. Most
recently, she was co-founder of Adopt, a minority-owned company and
creative agency.
Graham succeeds Dirk-Jan “DJ” van Hameren, who, after an
illustrious and impactful 31 years with Nike, has decided to retire
next summer. A former Olympian, van Hameren has been a visionary
leader at the cornerstone of Nike’s global brand storytelling. His
leadership propelled the business over three decades and built the
brand’s world-class Marketing team.
“Innovation, design, and storytelling have always been the heart
and soul of Nike. These leadership changes enable us to obsess
further our unparalleled innovation, product, design, and
storytelling to reimagine sport for the next generation of
athletes,” said Heidi O’Neill, President, Consumer, Product
and Brand, NIKE, Inc. “Together, these leaders will deliver new
levels of performance, style and breakthrough storytelling for
consumers around the world.”
“I’d like to thank DJ for his dedication and commitment to Nike
for the past 31 years. His vision and leadership will serve many
generations to come,” said O’Neill. “I am proud of the work he has
done to help make Nike the leader it is.”
Hoke, Lotti and Graham will report to O’Neill.
Dr. Muge Erdirik Dogan will join NIKE, Inc. as Chief
Technology Officer (CTO) to further deepen and strengthen the
speed, efficiency, and quality of Nike’s consumer experiences with
products, platforms, and services. The role will deliver technology
innovation to accelerate NIKE, Inc.’s bold growth plans. Dr. Dogan
will be on the executive leadership team and report to John
Donahoe, President & CEO, NIKE, Inc.
Dr. Dogan joins Nike from Amazon, where she most recently served
as the President of Amazon Fashion, leading the business,
Technology, Science, Product and Operations teams. Previously, she
held leadership positions across Amazon, including Vice President
for Last Mile Delivery and General Manager of Beauty and Baby for
North America.
“Muge is a consumer-driven leader who prioritizes connecting
technology and science to customer experience, product innovation,
and supply chain efficiency to drive profitable growth. She joins
our deep bench of leadership talent across the enterprise that will
lead us to capitalize on the great opportunities ahead,” said
Donahoe.
Dr. Dogan’s new role with Nike is effective November 27,
2023.
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Converse, a wholly-owned NIKE, Inc. subsidiary
brand, designs, markets and distributes athletic lifestyle
footwear, apparel and accessories. For more information, NIKE,
Inc.’s earnings releases and other financial information are
available on the Internet at http://investors.nike.com. Individuals
can also visit http://news.nike.com and follow @NIKE.
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version on businesswire.com: https://www.businesswire.com/news/home/20231114205066/en/
Media Contact: Virginia Rustique-Petteni
media.relations@nike.com
Investor Contact: Paul Trussell investor.relations@nike.com
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