New Bowflex® LateralX® Trainer from Nautilus, Inc. Will Move You Like Never Before
27 July 2018 - 12:00AM
Business Wire
Side-to-Side Motion Targets Arms, Back, Hips
and Core for a Full Body Workout
Nautilus, Inc. (NYSE: NLS), a leader in innovative fitness
equipment, today launched the Bowflex® LateralX® trainer, a
breakthrough cardio machine that strengthens and activates muscles
with side-to-side, push-and-pull, and stand-and-squat motions that
target the arms, back, hips and core, as well as common trouble
spots including glutes, hamstrings and quads. The 16-minute
LateralX guided workout can burn an average of 39 percent more
calories than a self-paced elliptical workout.*
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The Bowflex® LateralX® trainer is a
breakthrough cardio machine that strengthens and activates muscles
with side-to-side, push-and-pull, and stand-and-squat motions that
target the arms, back, hips and core. (Photo: Business Wire)
While traditional ellipticals are limited to forward-and-back
and up-and-down motions, the Bowflex LateralX machine moves in
three dimensions to mimic everyday activities such as yardwork,
housecleaning or playing soccer with your kids for a low-impact,
total body workout.
“Most people are missing side-to-side or lateral motion in their
exercise routines, which can create imbalances in certain muscles,”
said Tom Holland, Bowflex Fitness Advisor. “Ultimately, this
deficit can lead to poor performance and injuries in the hips,
glutes and lower back when we move our bodies laterally in
day-to-day activities or sports.”
LateralX App
Users receive access to 20 unique, 30-minute streaming workout
videos with Bowflex fitness trainers through the free companion
app, providing the feel of a group workout class in a complete
12-week program. Additionally, users get 10 full-length bonus
workouts, including “LateralX Basics,” “LateralX Upper Body” and
“LateralX Athletic Conditioning,” along with yoga-inspired
workouts.
The LateralX app also tracks calories burned, workouts and
heart-rate data to show improvement and progress over time, and
features Feed.FM integration so users can work out to today’s top
hits.
“The Bowflex LateralX offers a smarter, low-impact workout that
helps our customers improve the way they move in the real world,”
said Bill McMahon, Chief Operating Officer at Nautilus, Inc.
“Through innovation and advanced technology, we’re providing the
latest tools, programs and motivation to enable our customers to
achieve their fitness goals.”
LateralX Features
The Bowflex LateralX features 10 levels of adjustable
resistance; dynamic and static handle bars; performance suspension
pedals to reduce impact and engage additional muscle groups; a 7.5
inch display; media rack; cooling fan; integrated heart-rate
contacts; an accessory heart-rate strap; and wheels for easy
transportation. It is available in three models, with different
feature sets: the LX3, priced at $1,999; the LX5, priced at $2,699;
and the LX5+, priced at $2,999.
For more information about the new line of Bowflex LateralX
machines, visit: www.bowflex.com/lateralx.
About Nautilus, Inc.Headquartered in Vancouver,
Washington, Nautilus, Inc. (NYSE: NLS) is a global fitness
solutions company that believes everyone deserves a fit and healthy
life. With a brand portfolio including Bowflex®, Modern Movement®,
Nautilus®, Octane Fitness®, Schwinn® and Universal®, Nautilus, Inc.
develops innovative products to support healthy living through
direct and retail channels as well as in commercial channels.
*Individual results will vary. LateralX University Caloric Study
(2018).
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version on businesswire.com: https://www.businesswire.com/news/home/20180726005023/en/
Media Contacts:Nautilus, Inc.Erin Beck,
360-859-5863ebeck@nautilus.comorThe Hoffman AgencyCarey Kerns,
503-754-7975ckerns@hoffman.comorInvestor Relations:ICR,
LLCJohn Mills, 646-277-1254john.mills@ICRinc.com
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