MIAMI, Dec. 3, 2020 /PRNewswire/ -- Last Friday, November 27th, El Ojo de
Iberoamérica—the most recognized creative festival in
Ibero-America—celebrated the very first virtual gala in its
history, where, thanks to the consistency and effectiveness of
their work, 12 offices of DDB Latina won big recognitions,
including Africa as
Ibero-America's Agency of the Year and Sergio Gordilho as the Best
Creative in Ibero-America for the third time in the history of the
festival. Alma DDB Miami and DDB Latina Puerto Rico were named
Local Agency of the Year and Alvar Suñol and Enrique Renta as Best Creatives in their
respective markets, in addition to a total of 91 metals: 4 Gran
Ojos, 22 Gold, 30 Silver and 35 Bronze among the different
agencies.
9 agencies made the top 50 ranking of the best of Ibero-America:
Africa #1, DDB Colombia #13,
TracyLocke Brazil #17, Sunset Brazil #18, Alma DDB #28, DDB Latina
Puerto Rico #34, DDB Centro Guatemala #36, Fahrenheit DDB Peru #38
and Molina DDB El Salvador #50.
Africa won 4 Gran Ojos in the
categories of Graphic Production, Print & OOH, and Special
Edition Covid-19 with the following work:
"The most valuable news", won two awards: Gran Ojo Graphic
Production and Print & OOH. The piece is a special printed
edition of the Folha de São Paulo newspaper with all the
criteria used in the process of printing money and in response to
what fake news represents today.
Africa's third Gran Ojo came in
the category of Print & OOH with "Responsible billboards," work
created for AmBev, which, through the beer delivery trucks and by
changing the branding of the drivers' cabins, aims to create
awareness in responsible driving under a simple and direct message:
If you drink, don't drive.
In the El Ojo Special Edition Covid-19 category, the jury also
awarded Africa with "Stadiums food
delivery," from AmBev Brazil for Brahma. The objective was to
connect consumers with famous bars through a site in order to offer
an alternative for people to satisfy their cravings for typical
food sold near the stadiums and to help establishments.
Additionally, among the Gold-winning agencies are Africa Brazil
(16), Sunset Brazil (2), DDB Colombia (1), El Taier DDB Centro
Guatemala (1), and TracyLocke Brazil (2).
In total, the agencies that contributed to the Network of the
Year success are Africa Brazil, DDB Colombia, Sunset Brazil,
TracyLocke Brazil, Alma DDB Miami, DDB Latina Puerto Rico, El Taier
DDB Centro Guatemala, Fahrenheit DDB Peru, Molina DDB El Salvador,
DDB Spain, DDB Argentina, and Tribal Argentina.
Africa's work for AmBev
"Responsible billboards" was also the winner of Best Local Idea for
Brazil, and DDB Latina Puerto
Rico's "Panamericanos" for Best Local Idea in Puerto Rico for Medalla Beer.
Sergio Gordilho, named three times Ibero-America's Best
Creative, adds: "We are very proud to receive the title of
Ibero-America's Agency of the Year for the third time. For sharing
the same space with some of the agencies that built and are
building the Latino creative reputation. I want to thank
Juan Carlos Ortiz and the entire DDB
Latina team for always inspiring us."
"Perhaps the word 'again' is the most refreshing, but also the
most difficult to achieve; it requires additional effort, it
requires great talent, it needs persistence, it needs to believe,
and it never fails. Congratulations to the human talent we are
honored to have throughout the region, especially to Africa for having been chosen Best Agency of
Ibero-America," shared Juan Carlos
Ortiz, president and CEO of DDB Latina.
ABOUT DDB LATINA GROUP
DDB Latina is the leading
communications group in the Latin markets around the world. It was
a pioneer in the industry for uniting the Latin American, US
Multicultural, and Spanish markets with a unique vision inspired by
culture, not geography. Through its companies DDB, Africa, Alma, Tribal Worldwide, TRACK, and
TracyLocke, DDB Latina develops innovative business solutions for
its clients, based on the deep understanding of culture and data.
It believes in the merge of strategy, technology, and creativity to
create innovative ideas that generate effective business results
for the brands it works with, including some global and regional
clients in a wide range of industries.
It has been named Ibero-America's Most Creative Network at El
Ojo de Iberoamérica, the Crema Ranking in 2017 and 2019 and Most
recently at El Ojo 2020.
ABOUT DDB
DDB Worldwide (ddb.com) is one of the
world's largest and leading advertising and marketing networks. DDB
has been named Agency of the Year numerous times by the
Cannes International Festival of Creativity and the industry's
leading advertising publications and awards
shows. The Gunn Report has listed DDB as one of the Top 3
Global Networks for 12 of the last 15 years. The agency's clients
include McDonald's, Unilever, Mars, Johnson & Johnson, and the
U.S. Army, among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and
consists of more than 200 offices in over 90 countries with its
flagship office in New York,
NY.
ABOUT OMNICOM
Omnicom Group Inc. (NYSE – OMC) is a
leading global marketing and corporate communications company.
Omnicom's branded networks and numerous specialty firms provide
advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public
relations and other specialty communications services to over 5,000
clients in more than 100 countries.
CONTACT:
Angela
Henao
Director of Communications & PR | DDB Latina Group
Email: angela.henao@mia.ddb.com
Phone: +1 (305) 341 2563
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SOURCE DDB Latina