Omnicom Media Group Agency Takes Top Slot in
RECMA Diagnostics Report for Eighth Consecutive
Edition, Reinforcing Its Lead in the Marketplace
"OMD confirms its leadership, far ahead of its direct
competitors"
NEW
YORK, Nov. 8, 2024 /PRNewswire/ -- In the latest
edition of the highly regarded Network Diagnostics report
from RECMA (Research Company Evaluating the Media Agency
Industry), Omnicom Media Group agency OMD
Worldwide has been named the best performing global media
network overall, marking the eight consecutive edition in which OMD
had topped the Diagnostics report.
The bi-annual RECMA Diagnostics report is based on the
evaluation of 686 agencies in 45 markets. Utilizing 19 KPIs to
evaluate vitality and structure, the report offers an assessment
index that goes beyond typical quantitative metrics such as new
business wins or billings volume alone to also consider criteria
such as client portfolio and relationship stability; digital, data
& content resources; and homogeneity across geographies.
Participating agencies are ranked both numerically by
"quali-points" and by the following profiles: Dominant, High
Profile, Very Good Profile, Good Profile and Average Profile.
In addition to earning the top ranking, OMD has widened the gap
between its score and the second ranked agency to almost twice the
spread between the second and eighth ranked agencies.
Noting that OMD is the only agency among the 2021 top five
to have increased its quali-share over the three-year period
covered in the report – while it's direct competitors have
decreased - RECMA reiterates its declarations from the October 2023 and March
2024 diagnostic reports, saying "OMD has no direct
competitor today" among global media agency networks, describing
the network as "one strong leader" ahead of the agencies tied for
second place and "a tight 7-agency pack." Continuing that
theme, RECMA describes OMD's latest showing as "confirming its
leadership, far ahead of its direct competitors."
Breaking down the KPIs, OMD earned #1 rankings for
competitiveness in new business pitches; digital, data &
content resources; client profile; and network homogeneity across
geographies. Ranked #1 overall in EMEA and North America, OMD also earned "Dominant"
rankings in nine local markets – the most of any network –
including Australia, Germany, Greece, Italy, New
Zealand, Peru, Singapore, Turkey and the UK.
Distilling the data into a succinct take-away, RECMA concludes
that "OMD is currently an unchallenged leader."
Commenting on another record-breaking showing, OMD Worldwide CEO
George Manas says,
"We've entered a new era of agency/client relationships in
which the bar has been raised from transactional to
transformational - and by that, I mean we must be partners in
accelerating our clients' business ambitions. As these
results demonstrate, OMD – powered by the Omni open operating
system and enabled by OMG's Agency as a Platform model that
connects media, content, and commerce - has the talent, tools, and
technology to cross this higher bar, collaborating with our clients
to co-create solutions that unlock growth and secure lasting
competitive advantage."
The RECMA Network Diagnostics Report marks the latest in a
streak of wins and accolades for OMD over the past year, including
winning the $600 million media AOR
assignment for Gap Inc.; earning Media Network of the
Year honors at Cannes; being
named Global Media Network of the Year by leading advertising
trade publication Campaign; topping RECMA's May 2024 Competitiveness in Pitches report;
securing the highest ranking of any individual global media agency
network on the Effie Index; and earning its seventh
consecutive #1 ranking in the COMvergence 2023 Billings
Report published in July
2024.
About OMD
OMD, an Omnicom Media Group agency, is the world's largest media
agency network with more than 12,000 people working in over 100
countries.
Omnicom Media Group is the media services division of leading
global marketing communications company Omnicom (NYSE:
OMC).
View original content to download
multimedia:https://www.prnewswire.com/news-releases/omd-again-named-best-performing-global-media-network-302299591.html
SOURCE OMD Worldwide