82 Percent of New Parents Report Getting 5 Hours or Less of Sleep Each Night, New Owlet Survey Reveals
16 March 2022 - 7:30AM
Business Wire
In honor of Sleep Awareness Week, Owlet polled
over 1,000 parents to reveal eye-opening insights about the state
of shut eye
Owlet, Inc. (NYSE: OWLT), the brand that has monitored over 1
million babies, announces today new data on the state of sleep for
parents, based on a national survey of 1,005 parents. The findings
showcase the challenges and lack of sleep parents of children who
are 12 months or younger experience.
Key findings of the survey include:
- Parents would pay an average of $211 for a full night of
uninterrupted sleep, with 10 percent of respondents saying they
would pay $1,000 or more.
- 82% of respondents report getting 5 hours of sleep or less each
night on average.
- “I’ve never experienced the level of exhaustion in my life that
comes with parenthood” is a statement 70% of parents agreed
with.
- One-third of respondents say that their baby wakes up an
average of 3-4 times per night.
“Becoming a parent is one of the biggest changes we go through
in our lives, and it’s clear that parents today are tired and
operating on very little sleep,” said Owlet CEO and Co-Founder Kurt
Workman, who is also the father of three young children. “On top of
that, parents are given very few resources, and that’s why we
believe it’s crucial to empower parents with the tools and
technology to better understand their child’s sleep and provide
expert-led information on what to do to get the whole family
sleeping better.”
Knowing that sleep is at the forefront of every parent's mind,
Owlet created the award-winning Dream Duo, which launched in
January. The Dream Duo is a comprehensive sleep monitoring
ecosystem, consisting of Owlet’s Dream Sock, Cam, Dream App, and
sleep learning program. The ecosystem works together to stream HD
1080p video to parents’ smartphones while tracking baby’s sleep
quality indicators like heart rate, wakings, humidity, room
temperature, and noise level. It provides personalized insights
delivered right to parents’ smartphones via the Dream App. Parents
can view select sleep quality indicators in the Dream App, such as
wakings, heart rate, and movement, along with room temperature,
noise levels and humidity from the Cam. With this information,
parents can play an active role in understanding sleep trends,
building routines and schedules and helping provide an optimal
sleep environment for their baby.
Owlet commissioned OnePoll to conduct the survey of 1,005
parents with a child 12 months or younger in the U.S. in March
2022.
About Owlet, Inc.
Owlet was founded by a team of parents in 2012. Owlet’s mission
is to empower parents with the right information at the right time,
to give them more peace of mind and help them find more joy in the
journey of parenting. Owlet’s digital parenting platform aims to
give parents real-time data and insights to help parents feel more
calm and confident. Owlet believes that every parent deserves peace
of mind and the opportunity to feel their well-rested best. To
learn more, visit owletcare.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220314005632/en/
Investors Mike Cavanaugh ICR
Westwicke Phone: +1.617.877.9641 mike.cavanaugh@westwicke.com
Media Jane Putnam Owlet, Inc.
Phone: +1.801.647.0025 jputnam@owletcare.com
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