America's Most-Preferred Bone Health Brand Launches New Caltrate® Bone & Joint Health Supplement
21 July 2015 - 10:00PM
Business Wire
Easy-to-take, triple action ingredients to
support joint flexibility and bone strength, now exclusively at
Walgreens
Pfizer Consumer Healthcare, the makers of America’s
most-preferred bone health supplement brand, Caltrate®, today
announced the launch of Caltrate® Bone & Joint Health, a new,
once-daily supplement. Caltrate® Bone & Joint Health is a
3-in-1, triple action product that delivers:
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Caltrate New Bone and Joint Triple Action
(Photo: Business Wire)
- UC-II®, an exclusive form of collagen,
to support healthy cartilage and promote joint flexibility;
- calcium and vitamin D3, to nourish
strong and healthy bones;
- and vitamin C and minerals1 to support
collagen production for healthy bones and skin.2
“According to the National Osteoporosis Foundation (NOF) 54
million adults living in the U.S., who are 50 years and older, are
affected by osteoporosis and low bone mass,3 and many seek to
support both their bone health and joint flexibility to maintain an
active lifestyle,” said Elizabeth Ward, M.S., R.D., Registered
Dietitian and nutrition health expert. “A once-daily supplement
that contains calcium, vitamins C and D, minerals like zinc, copper
and manganese, and UC-II®, allows consumers to get the nutrients
that are critical to help maintain strong bones and support
flexible joints.”
Vitamin and mineral supplement formulas are recognized as one of
the ways consumers can get adequate amounts of calcium and vitamin
D, and other nutrients, including UC-II®4 and vitamin C. In the
U.S., nutritional science research report a broad range of consumer
nutrient gaps around both vitamin D and calcium,5 and in fact both
calcium and vitamin D are considered nutrients of public health
concern by the Dietary Guidelines for Americans.6
“We have developed this unique 3-in-1 formulation in one
convenient tablet because we know consumers want easier ways to get
both bone strength and joint flexibility,” explained Bryna
LaMonica, Brand Manager for Caltrate.
About Caltrate®
Caltrate® vitamin and mineral formulas remain the most-preferred
brand chosen to support bone health and strength, and offer a
higher amount of vitamin D3 per tablet, which aids in the
absorption of calcium, than any other leading brand. Caltrate® is
available in seven formulas, including the new Bone and Joint
“3-in-1 Triple Action” formula, and comes in a variety of forms to
suit individual consumer needs. It is important to note, dietary
supplements are not intended to diagnose, treat, cure or prevent
any disease but rather help consumers fill daily dietary gaps.
To learn more about Caltrate® formulations, please visit
www.caltrate.com. To locate a Walgreens store, visit
www.walgreens.com.
Pfizer Inc.: Working together for a healthier world™
At Pfizer, we apply science and our global resources to bring
therapies to people that extend and significantly improve their
lives. We strive to set the standard for quality, safety and
value in the discovery, development and manufacture of health care
products. Our global portfolio includes medicines and vaccines as
well as many of the world's best-known consumer health care
products. Every day, Pfizer colleagues work across developed and
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cures that challenge the most feared diseases of our time.
Consistent with our responsibility as one of the world's premier
innovative biopharmaceutical companies, we collaborate with health
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expand access to reliable, affordable health care around the world.
For more than 150 years, Pfizer has worked to make a difference for
all who rely on us. To learn more, please visit us at
www.pfizer.com.
1 Refers to zinc, copper, and manganese. 2 This statement
has not been evaluated by the Food and Drug Administration. This
product is not intended to diagnose, treat, cure or prevent any
disease. 3 National Osteoporosis Foundation,
http://nof.org/news/2948. 4 Lugo et al. Journal of the
International Society of Sports Nutrition 2013, 10:48. 5
Taylor C. Wallace PhD, FACN, Michael McBurney PhD, FACN &
Victor L. Fulgoni III PhD(2014)Multivitamin/Mineral Supplement
Contribution to Micronutrient Intakes in the United States,
2007–2010, Journal of the American College of Nutrition, 33:2,
94-102. 6 Scientific Report of the 2015 Dietary Guidelines
Advisory Committee,
http://www.health.gov/dietaryguidelines/2015-scientific-report/pdfs/scientific-report-of-the-2015-dietary-guidelines-advisory-committee.pdf.
UC-II® is a registered trademark of InterHealth N.I., for more
information visit, www.interhealthusa.com.
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Pfizer Media Contact:Sally Beatty,
212-733-6566Sally.beatty@pfizer.com
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