Gillette® Venus Announces Gabby Douglas as the Brand’s Ambassador In Celebration of How She Moves Like No Other
28 April 2016 - 6:00AM
Business Wire
Gillette® Venus is teaming up with Olympic All-Around Gold
Medalist Gabby Douglas this summer, to celebrate how, as an
accredited female gymnast, she moves like no other. Gabby will show
women a part of her life they haven’t seen before – the everyday
moves she makes that lead up to her performing her best – in and
out of the gym.
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Gillette® Venus is teaming up with
Olympic All-Around Gold Medalist Gabby Douglas this summer, to
celebrate how, as an accredited female gymnast, she moves like no
other. (Photo: Business Wire)
“Venus has always been in my shower for as long as I can
remember and I am so excited to be their new ambassador for this
campaign. It’s about celebrating movement and as a gymnast, that’s
at the core of everything I do,” said Gabby Douglas. “Even out of
the gym, my day is made up of all different kinds of movements, big
and small – some the same as everyone else. I’m excited to bring
this side of me to my fans and show them how having confidence is
the key to rocking all of their moves!”
Gabby’s passion for movement started at the early age of six,
when she began formal gymnastics training. At only 14, Gabby moved
from her Virginia Beach hometown to Des Moines, Iowa to begin elite
training in pursuit of her dream to compete in the London 2012
Olympics Games. Gabby will attempt to defend her Gold medal title
at the Rio 2016 Olympic Games this summer, and strives to become
the first gymnast to win back-to-back All-Around Gold medals in The
Olympics since 1968.
“Venus has always been dedicated to empowering women to reveal
their most confident and beautiful selves, inside and out, so we
are thrilled to support Gabby on her road to the Rio 2016 Olympic
Games,” said Carlos DeJesus, North America Gillette and Venus Brand
Director. “Gabby is strong and self-assured and her dedication to
her sport is an inspiration to girls everywhere; with her
confidence as both an athlete and a young woman, she truly embodies
the Venus brand ideals.”
Just like Gabby, the Gillette Venus Swirl™ razor (Venus’ most
advanced razor) has moves like no other with proprietary FLEXIBALL™
technology for multi-dimensional movement around all of women’s
tricky areas. Offering a flawless finish every time, Venus Swirl™
gives Gabby the confidence she needs to perform at her best – both
on and off the mat. Designed by women for women, Swirl offers
smooth, flawless results, so women can save their best moves for
outside the shower.
The suggested retail price of the Venus Swirl™ shaving system,
which includes 1 razor + 2 blade refills, is approximately
$8.99-$13.59 MSRP. Please Note: Pricing is at the sole discretion
of the retailers.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
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For Procter & GambleDaylyn Weppner,
212-485-6851dweppner@mahercomm.com
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