Procter & Gamble Brings Mobile Relief to West Virginia Residents Affected by Recent Flooding with Tide Loads of Hope & P&G Pr...
29 June 2016 - 12:09AM
Business Wire
Procter & Gamble:
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160628005975/en/
P&G Tide Loads of Hope Truck (Photo:
Business Wire)
WHO:
Families, individuals and first responders in need of
personal care items, cleaning products or laundry services in the
wake of the recent historic flooding in West Virginia.
WHAT:
Beginning Tuesday, June 28th the Tide Loads of Hope mobile laundry
unit will be providing free full-service laundry to residents in
West Virginia affected by the recent flooding. Residents can bring
clothes to the mobile unit to be washed, dried and folded free of
charge for those in the directly affected areas. All washable
clothing types can be accepted with the exception of heavy bedding.
In addition, P&G will be providing personal care kits
containing items such as Secret deodorant, Crest toothpaste and
Pantene shampoo as well as household cleaning products like Bounty,
Mr. Clean and Swiffer.
WHY:
Heavy rain led to widespread flooding
which has devastated areas of West Virginia resulting in the
governor declaring a state of emergency in 44 counties. Many
residents have been forced from their homes, leaving them without
basic needs and resources. P&G has a history of giving back to
the communities where we live and work, and we wanted to provide
some everyday essentials to those who need it most. These services
are free and available to people affected by the disaster and the
volunteers that are helping to respond.
WHERE:
Tide Loads of Hope and the P&G product distribution program is
planning to visit multiple areas affected by the floods. The
program will initially be located at: Elkview Middle School
5090 Elk River Rd N Elkview, WV 25071
Stay up to date on the latest Tide Loads
of Hope mobile laundry unit location at
https://www.facebook.com/Tide.
WHEN:
Beginning Tuesday, June 28th, up to 100
loads of laundry per day will be collected from 9 a.m. to 5 p.m. at
the Elkview Middle School location. Stay up to date on the latest
Tide Loads of Hope mobile laundry unit location at
https://www.facebook.com/Tide.
ABOUT TIDE LOADS OF HOPE:
In 2005, P&G launched Tide Loads of Hope to provide much needed
laundry services to families affected by Hurricane Katrina. Since
that time, Tide Loads of Hope has washed more than 60,000 loads of
laundry for more than 45,000 families impacted by disasters around
the world. On the 10 year anniversary of the Tide Loads of Hope
program, Tide introduced a new laundry truck that can be quickly
deployed and set-up in multiple communities impacted by disasters.
Outfitted with 12 new high-efficiency Whirlpool Duet washers and
dryers (six of each), this new truck can do up to 100 loads of
laundry per day, enabling Tide to help hundreds of families during
each disaster relief visit.
BRANDS:
Brands included in relief effort: Always, Bounty, Crest, Charmin,
Dawn, Febreze, Ivory, Gillette, Mr. Clean, Old Spice, Oral-B,
Pampers, Pantene, Secret, Swiffer, Tide, and Venus.
PARTNER:
P&G provides these services in
partnership with Matthew 25: Ministries, an international
humanitarian aid and disaster relief organization. More information
can be found at www.m25m.org.
HELP:
People across the community can help
support Tide Loads of Hope by purchasing a Tide Loads of Hope
vintage t-shirt or by donating directly at www.tideloadsofhope.com.
$4 from the sale of each tee goes toward helping families affected
by disaster.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160628005975/en/
Location, Logistics:Procter & GambleClaude Zukowski,
513-479-4814zukowski.ck@pg.comorMedia Inquiries for
P&G:Procter & GambleJulie deSylva,
513-780-0006desylva.j@pg.comorMedia Inquiries for
Tide:KetchumKatie Michel,
415-984-6279katie.michel@ketchum.com
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