P&G and National Geographic Documentary Shows How Lives
Transformed with Clean Water
Most Americans underestimate impact of global water crisis new
research shows
Procter & Gamble’s (P&G) non-profit Children’s Safe
Drinking Water (CSDW) Program and National Geographic are raising
awareness about the global water crisis with the release of a new
documentary and national survey in conjunction with World Water
Day. The documentary, titled “The Power of Clean Water,” follows
the lives of three women and their families, providing a first-hand
perspective on the daily challenges of accessing clean drinking
water. As the film progresses, viewers witness how P&G’s
Purifier of Water packets, distributed by partners ChildFund in
Indonesia, CARE International in Kenya and World Vision in Mexico,
have helped transform these communities.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180319005689/en/
P&G conducted a survey* to understand
Americans' level of awareness and concern with the global water
crisis and its effects. (Graphic: Business Wire)
Global awareness of the water crisis is growing, but in the
U.S., many are still unaware of how many people struggle with the
daily reality of not having access to clean water, something
P&G sought to explore by commissioning a new survey to be
released along with the documentary. Survey findings show that most
consumers are concerned about the safety of their drinking water,
but do not know that approximately 1 in 10 people around the world
lack access to clean drinking water. In addition, one-in-four
underestimate the number of people who die each year because of
waterborne illnesses.
Survey findings further highlighted that Americans are largely
unaware of the progress that has been made to date to address the
global water crisis. Nearly 70 percent of respondents believe that
the crisis has stayed the same or gotten worse, with almost one in
four saying that the problem has become much worse. In reality, the
global effort to solve the crisis is working. 2.6 billion
people have gained access to clean water in the last
25 years but there are still 844 million people yet to
reach.
P&G’s Chief Brand Officer, Marc Pritchard, shared the survey
findings today in advance of the first screening of “The Power of
Clean Water” on March 21. “In some parts of the world, we take for
granted the availability of clean water. People in countries like
Mexico, Indonesia and Kenya struggle with finding clean water to
drink. And without clean drinking water, it’s much harder to keep
their children healthy, have them get an education and provide a
better life for their families,” Pritchard said. “Our goal, in
partnering with National Geographic, is to share these stories
about the power of clean water and to inspire others to make a
difference and become a part of the solution.”
“At National Geographic, we believe that great storytelling can
spark curiosity, help solve big problems, and push the boundaries
of what we already know,” said Jill Cress, chief marketing officer
of National Geographic Partners. “This documentary reflects the
very real and powerful stories of people whose lives have been
impacted by programs that provide access to clean drinking water,
and we are proud to join P&G to continue to drive awareness
around this pressing issue and reach others in need.”
The P&G CSDW Program, which started in 2004, works with more
than 150 partners and organizations to provide water purification
technology to communities that lack clean drinking water. To date,
the CSDW Program has delivered more than 13 billion liters of clean
water to people who need it most.
To learn more about the P&G CSDW Program, visit
www.csdw.org. To view all the video highlights of the documentary,
visit this playlist. The full documentary will be available at this
site on March 22.
To view the infographics with the survey data, click here.
The survey referenced in this press release was conducted online
by Research & Data Insights (RDI) with 1,000 U.S. consumers
over the age of 18 from February 1 – 3, 2018.
*******
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
About National Geographic Partners
National Geographic Partners LLC (NGP), a joint venture between
National Geographic and 21st Century Fox, is committed to bringing
the world premium science, adventure and exploration content across
an unrivaled portfolio of media assets. NGP combines the global
National Geographic television channels (National Geographic
Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National
Geographic’s media and consumer-oriented assets, including National
Geographic magazines; National Geographic studios; related digital
and social media platforms; books; maps; children’s media; and
ancillary activities that include travel, global experiences and
events, archival sales, licensing and e-commerce businesses.
Furthering knowledge and understanding of our world has been the
core purpose of National Geographic for 130 years, and now we are
committed to going deeper, pushing boundaries, going further for
our consumers … and reaching millions of people around the world in
172 countries and 43 languages every month as we do it. NGP returns
27 percent of our proceeds to the nonprofit National Geographic
Society to fund work in the areas of science, exploration,
conservation and education. For more information visit natgeotv.com
or nationalgeographic.com, or find us on Facebook, Twitter,
Instagram, YouTube, LinkedIn and Pinterest.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180319005689/en/
P&G Media Contact:Julie deSylva,
513-780-0006desylva.j@pg.comorNational Geographic Partners
LLCCourtney Rowe,
202-919-2810Courtney.rowe@natgeo.com
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