Combined impact of dynamic pricing and automation yield increased win rate in highly competitive market, powering sales team agility and efficiency designed to drive revenue uplift

PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing and selling solutions, today announced Averitt, a prominent player in the freight transportation sector, has extended and expanded its subscription of PROS Smart Price Optimization and Management. Averitt has leveraged PROS solutions since 2014 to refine its pricing strategies and consistently deliver market-relevant and brand-aligned pricing that results in revenue uplift.

PROS Smart Price Optimization and Management enables Averitt to move away from anecdotal pricing to AI-powered which adjusts prices dynamically in real-time, using business-managed levers to maintain control. PROS solutions empower Averitt's sales teams to respond to customer needs with winning prices quickly and efficiently, while enhancing its esteemed service reputation.

"Service excellence is the heart and soul of our brand, and our decade-long partnership with PROS reflects the immense value we place in their solutions and the collaborative relationship we've built to further deliver on our brand promise,” said Mark Davis, Vice President, Pricing, Averitt. "The switch to AI-powered pricing has transformed our operations and strengthened our customer relationships. Our pricing strategy, powered by PROS, is a clear differentiator, helping us avoid the commodity trap and position value at a market-relevant price point for our customers."

PROS Smart Price Optimization and Management, an integral part of the PROS Platform, empowers businesses to craft and implement effective price management and optimization strategies at scale. With cutting-edge analytics and reporting tools, Averitt's pricing leaders can align more closely with key stakeholders, make informed decisions and deliver optimized, dynamic prices to its sales team with speed and efficiency.

"For Averitt to remain a leader in transportation and logistics, it cannot rely solely on humans and spreadsheets to address the complex pricing challenges it faces daily,” said Mike Jahoda, Chief Customer Officer, PROS. “By leveraging advanced AI-powered pricing, Averitt can optimize pricing to improve its bottom-line performance and, perhaps most importantly, enhance the overall customer experience by delivering quick and accurate pricing, reducing friction in the sales cycle, and making Averitt the preferred choice for customers."

For more information on PROS Smart Price Optimization and Management, visit pros.com/products/price-optimization-software.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a leading provider of AI-powered SaaS pricing, CPQ, revenue management, and digital offer marketing solutions. Our vision is to optimize every shopping and selling experience. With nearly 40 years of industry expertise and a proven track record of success, PROS helps B2B and B2C companies across the globe, in a variety of industries, including airlines, manufacturing, distribution, and services, drive profitable growth. The PROS Platform leverages AI to provide real-time predictive insights that enable businesses to drive revenue and margin improvements. To learn more about PROS and our innovative SaaS solutions, please visit our website at www.pros.com.

About Averitt

Serving shippers for over 50 years, Averitt is a leading provider of freight transportation and supply chain management solutions with an international reach of over 100 countries. Averitt's “Power of One” service structure provides shippers access to LTL, Truckload, Dedicated, Distribution & Fulfillment, and Integrated services that cover every link in the supply chain. Averitt’s team has been awarded the highest honors in the industry in the past year, including three Quest for Quality Awards, numerous customer awards, and a top ranking in MASTIO & Company’s shipper survey. Averitt's 8,500+ associates are dedicated to delivering the most reliable services within the industry and promoting a company culture centered around people, communities, sustainability, and giving back. For more information, call 1-800-AVERITT (283-7488) or visit Averitt.com.

PROS Media Contact Amy Williams +1 713-335-5916 awilliams@pros.com

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