RR Donnelley Develops and Deploys New ProteusJet(SM) Multiweb Digital Print Platform for Direct Marketers
03 May 2012 - 6:00AM
R. R. Donnelley & Sons Company (Nasdaq:RRD)
today announced the development and installation of its new
proprietary ProteusJet Multiweb platform, which has been installed
in two of the company's direct response production facilities. This
next generation piezoelectric 4-color inkjet technology enables
direct marketers to use sophisticated 100% customized content and
messaging to precisely target consumers for improved ROI.
"Our ProteusJet Multiweb four color print technology is a game
changer for marketers who seek to maximize readership, receptivity
and results," said Thomas J. Quinlan III, RR Donnelley's President
and Chief Executive Officer. "Developing and deploying these
exclusive high speed inkjet presses reflect our strategy of
offering a compelling digital service to every segment that we
serve. The RR Donnelley innovation pipeline continues to deliver
winning technologies that expand the range of digitally driven
solutions that we can provide."
The unique platform incorporates 2- and 3-web in-line assembly
configurations to deliver superior high speed variable imaging
quality in full color with crisp high resolution. The platform's
image area allows designers to take full advantage of the ability
to personalize 4-color content anywhere across the web and also
extends the same high quality, 4-color imaging to the in-line
envelope. This flexible platform also allows for a hybrid in-line
print solution that enables offset to be integrated into the
Multiweb imaging line.
Mary Lee Schneider, Chief Technology Officer commented,
"Marketers armed with data that identify high potential buyers and
prospects have been challenged to address these best producing
targets with the personalization and customization that will make
their messages even more impactful. Now our proprietary ProteusJet
technology makes possible full color variability that dramatically
reduces the cost of real customization without sacrificing the
quality and impact of full color presentation. This is a huge win
for direct marketers."
Increasingly sophisticated data analytics are available to
identify direct marketing opportunities. This newest RR Donnelley
digital print solution provides an efficient, accurate and
compelling medium to allow direct marketers to use those analytics
to speak to consumers in the most effective way, based on
data-driven business rules.
About RR Donnelley
RR Donnelley (Nasdaq:RRD) is a global provider of integrated
communications. The company works collaboratively with more than
60,000 customers worldwide to develop custom communications
solutions that reduce costs, drive top-line growth, enhance ROI and
ensure compliance. Drawing on a range of proprietary and
commercially available digital and conventional technologies
deployed across four continents, the company employs a suite of
leading Internet based capabilities and other resources to provide
premedia, printing, logistics and business process outsourcing
services to clients in virtually every private and public
sector.
For more information, and for RR Donnelley's Corporate Social
Responsibility Report, visit the company's web site at
http://www.rrdonnelley.com.
Use of Forward-Looking Statements This news
release may contain "forward-looking statements" as defined in the
U.S. Private Securities Litigation Reform Act of 1995. Readers are
cautioned not to place undue reliance on these forward-looking
statements and any such forward-looking statements are qualified in
their entirety by reference to the following cautionary statements.
All forward-looking statements speak only as of the date of this
news release and are based on current expectations and involve a
number of assumptions, risks and uncertainties that could cause the
actual results to differ materially from such forward-looking
statements. Readers are strongly encouraged to read the full
cautionary statements contained in RR Donnelley's filings with the
SEC. RR Donnelley disclaims any obligation to update or revise any
forward-looking statements.
CONTACT: Media Contact:
Doug Fitzgerald, Executive Vice President Communications
Tel: 630-322-6830
E-mail: doug.fitzgerald@rrd.com
Investor Contact:
Dave Gardella, Senior Vice President Finance
Tel: 312-326-8155
E-mail: david.a.gardella@rrd.com
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