Semrush Acquires Backlinko.com, Adds 500K in Monthly Traffic
20 January 2022 - 8:15AM
Business Wire
Semrush (NYSE: SEMR), a leading online visibility management
SaaS platform, today announces the acquisition of Marketing and
Search Engine Optimization (SEO) training platform Backlinko.
With more than 500,000 visits a month (non-paid traffic, as of
December, 2021), Backlinko.com is widely acknowledged as one of the
most respected resources for training, strategies, and advice for
today’s digital marketers.
Backlinko was established in 2012 and is dedicated to actionable
content and video marketing, link building, social media, and SEO
training. This includes an extensive set of educational resources
including video and text-based content along with widgets, code,
and proprietary SEO techniques.
The desire to acquire Backlinko was fueled by Semrush’s
commitment to inspiring both the current and next generation of
digital marketers. Today’s marketers require not only the highest
quality tools, they also need best-in-class training from real
experts and practitioners in the field.
“Brian Dean is considered one of the top digital marketing
professionals , and we are thrilled to bring him and his team into
the Semrush family. Together with our own Semrush Academy, we now
offer one of the most robust digital marketing and SEO training
resources on the web,” said Andrew Warden, Chief Marketing Officer
of Semrush. “Digital Marketing expertise continues to be in strong
demand for virtually every business, and we know our customers are
constantly seeking high quality education to upskill. We are a
company for marketers, by marketers and we want to help those in
our community be the best digital marketers they can be.”
On joining Semrush, Backlinko founder Brian Dean and his
colleagues will continue to grow the Semrush community by creating
and curating original content for the Semrush Academy.
“We are thrilled to be joining Semrush. Digital marketing and
SEO is more relevant and crucial to business success than ever
before,” said Brian Dean, founder of Backlinko. “Semrush is
one of the first places digital marketers turn to when starting
their marketing journey, so our joint efforts and combined learning
library presents millions of marketers with the opportunity to
learn from the best in the industry.”
Semrush has aggressive goals to create a tailored and
comprehensive online, self-service training platform to set the
standard for digital marketing education globally. The Backlinko
acquisition is one component of the overall journey.
About Semrush
Semrush is a leading online visibility management SaaS platform
that enables businesses globally to run search engine optimization,
pay-per-click, content, social media and competitive research
campaigns and get measurable results from online marketing. Semrush
offers insights and solutions for companies to build, manage, and
measure campaigns across various marketing channels. Semrush, with
over 79,000 paying customers, is headquartered in Boston and has
offices in Philadelphia, Dallas, Prague, St. Petersburg, Warsaw,
and Limassol.
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version on businesswire.com: https://www.businesswire.com/news/home/20220119006070/en/
Media Contacts: Semrush PR Jana Garanko
y.garanko@semrush.com EM Tom Kiehn kiehn@em-comms.com + 1 (646)
384-3361
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