SKECHERS Rises to Number Two Brand Share Position in U.S. Athletic Footwear Market
28 May 2015 - 11:00PM
Business Wire
SKECHERS USA, Inc. (NYSE:SKX) today announced that The Wall
Street Journal (May 18, 2015) and Money.com (May 19, 2015) have
both reported that the Company has moved ahead of competing
footwear brands Adidas, New Balance and Asics to secure the number
two brand share position in the U.S. athletic footwear market for
the First Quarter 2015.
“Throughout the past year SKECHERS has focused on product
development, compelling marketing, and an aggressive growth
strategy that has propelled our brand, and we’re pleased to see our
athletic footwear has been so well-received by U.S. consumers,”
said SKECHERS president Michael Greenberg. “Earlier this month,
SKECHERS’ stock rose above $100 per share for the first time in the
Company’s history and we’re aiming to keep this momentum going with
a diverse product line that appeals to a broad consumer audience.
The global success of our walking and casual athletic footwear is
driving this business growth, as well as our performance running
shoes worn by elite athletes around the world, and even our flashy
and colorful sport footwear collections that appeal to children and
teens. Sneakers are hotter than ever in the U.S. market and in
retail stores around the world, so SKECHERS will continue to
deliver fresh and innovative athletic footwear designs that
consumers love to wear.”
SKECHERS offers two distinct footwear categories: a lifestyle
division which includes comfort-focused, trend-right product for
men, women and kids, and the Skechers Performance Division which
offers Skechers GOrun and Skechers GOwalk footwear.
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California,
designs, develops and markets a diverse range of lifestyle footwear
for men, women and children, as well as performance footwear for
men and women. SKECHERS footwear is available in the United States
and over 120 countries and territories worldwide via department and
specialty stores, more than 1,050 SKECHERS retail stores, and the
Company’s e-commerce website. The Company manages its international
business through a network of global distributors, joint venture
partners in Asia, and 12 wholly-owned subsidiaries in Brazil,
Canada, Chile, Japan and throughout Europe. For more information,
please visit skechers.com and follow us on Facebook
(facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, the Company’s future
growth, financial results and operations, its development of new
products, future demand for its products and growth opportunities,
its planned opening of new stores, advertising and marketing
initiatives, and the expansion plans for the Company’s European
Distribution Center. Forward-looking statements can be identified
by the use of forward looking language such as “believe,”
“anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,”
“will be,” “will continue,” “will result,” “could,” “may,” “might,”
or any variations of such words with similar meanings. Any such
statements are subject to risks and uncertainties that could cause
actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include international economic, political and
market conditions including the uncertainty of sustained recovery
in Europe; entry into the highly competitive performance footwear
market; sustaining, managing and forecasting costs and proper
inventory levels; losing any significant customers; decreased
demand by industry retailers and cancellation of order commitments
due to the lack of popularity of particular designs and/or
categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or
incorporated by reference in the Company’s quarterly report on Form
10-Q for the three months ended March 31, 2015. The risks included
here are not exhaustive. The Company operates in a very competitive
and rapidly changing environment. New risks emerge from time to
time and the companies cannot predict all such risk factors, nor
can the companies assess the impact of all such risk factors on
their respective businesses or the extent to which any factor, or
combination of factors, may cause actual results to differ
materially from those contained in any forward-looking statements.
Given these risks and uncertainties, you should not place undue
reliance on forward-looking statements as a prediction of actual
results. Moreover, reported results should not be considered an
indication of future performance.
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version on businesswire.com: http://www.businesswire.com/news/home/20150528005540/en/
SKECHERS USA, Inc.Jennifer Clay, 310-937-1326
Skechers USA (NYSE:SKX)
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