Now offering sustainability-focused portfolios, $500 minimum
investment, and simplified account opening
Wells Fargo Wealth & Investment Management (WIM) announced
today the relaunch of Intuitive Investor, its digitally automated
investing platform. Investors can now access the robo-advisory
platform with only a minimum $500 investment.
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Intuitive Investor at Wells Fargo (Photo:
Wells Fargo)
“We have simplified the Intuitive Investor platform to create a
faster and better experience for both new and experienced
investors,” said Michelle Moore, head of Digital for Consumer and
WIM at Wells Fargo. “The minimum investment is now just $500, while
the portfolios underpinning the platform are built by the Wells
Fargo Investment Institute (WFII), including a new set of
sustainability-focused portfolios. Investors can quickly find
portfolio choices important to them.”
Additional enhancements include:
- Investment choice: In addition to globally diversified
portfolios, Intuitive Investor now enables clients to choose from
new sustainability-focused portfolios that are influenced by
Environmental, Social & Governance (ESG) factors. A study*
found that 82% of millennials are interested in having some money
in sustainable investments, and about half of baby boomers and
Generation Xers expressed interest as well.
- Significantly lower account minimums: A new $500 minimum
investment is down from $5,000.
- Simplified account opening: Clients can open an account
via a streamlined mobile experience.
Today’s Intuitive Investor platform is another example of Wells
Fargo’s strategy to transform digital personal finance. “With
Intuitive Investor we are delivering a digital experience that
makes investing easy and automated,” said Moore. “We’re committed
to simplifying the digital investing experience for our clients and
Intuitive Investor is an important step.”
Investment and Insurance Products
are:
- Not Insured by the FDIC or Any Federal Government
Agency
- Not a Deposit or Other Obligation of, or Guaranteed by, the
Bank or Any Bank Affiliate
- Subject to Investment Risks, Including Possible Loss of the
Principal Amount Invested
Backed by Wells Fargo Investment Institute, Intuitive Investor
is an automated investing platform that makes it easy and
convenient for clients to invest where they bank. With just a few
questions, the platform suggests a portfolio for users and the
Intuitive Investor smart technology automatically monitors the
account daily and rebalances assets as needed. Intuitive Investor
is managed at a 0.35%** annual advisory fee, plus fund related
expenses.
*Source: Gallup Survey Wells Fargo / Gallup Investor and
Retirement Survey, February 2020
**Wells Fargo customers will receive a further discounted price
of 0.30% annual advisory fee when their Intuitive Investor
brokerage accounts are linked to Wells Fargo Bank Prime Checking,
Premier Checking or Private Bank Interest Checking account with
premium benefits.
All investing involves risk, including the possible loss of
principal. Advisory programs are not designed for excessively
traded or inactive accounts and are not appropriate for all
investors. We need to review your investment objectives, risk
tolerance and liquidity needs before we introduce appropriate
managers/investment programs to you. Please carefully review the
Wells Fargo Advisors advisory disclosure document for a full
description of our services, including fees and expenses.
An investment’s social policy could cause it to forgo
opportunities to gain exposure to certain industries, companies,
sectors or regions of the economy which could cause it to
underperform similar investments that do not operate under a social
policy. Risks associated with investing in ESG-related strategies
can also include a lack of consistency in approach and a lack of
transparency in manager methodologies. A socially responsible
investing style may shift in and out of favor. There are many
factors to take into consideration when choosing an investment
portfolio and ESG data is only one component to potentially
consider.
Intuitive Investor® accounts are offered through Wells Fargo
Clearing Services, LLC.
Wells Fargo Investment Institute, Inc. is a registered
investment adviser and wholly-owned subsidiary of Wells Fargo Bank,
N.A., a bank affiliate of Wells Fargo & Company.
About Wells Fargo Wealth & Investment Management
Wells Fargo Wealth & Investment Management (WIM) is a
division within Wells Fargo & Company. WIM provides financial
products and services through various bank and brokerage affiliates
of Wells Fargo & Company and is one of the largest wealth
managers in the U.S., with nearly $2 trillion in client assets. WIM
serves clients through Wells Fargo Private Bank, which serves high
net worth individuals and families, and Wells Fargo Advisors, which
provides advice and guidance to help clients maximize all aspects
of their financial lives. Through The Private Bank, WIM is also a
leading provider of trust, investment, and fiduciary services,
including personal trust services and a number of specialized
wealth services designed to meet the diverse needs of high net
worth clients.
Investment products and services are offered through Wells Fargo
Advisors. Wells Fargo Advisors is a trade name used by Wells Fargo
Clearing Services, LLC, and Wells Fargo Advisors Financial Network,
LLC, Members SIPC, separate registered broker-dealers and non-bank
affiliates of Wells Fargo & Company.
Wells Fargo Private Bank offers products and services through
Wells Fargo Bank, N.A., Member FDIC, and its various affiliates and
subsidiaries. Wells Fargo Bank, N.A. is a bank affiliate of Wells
Fargo & Company.
Wells Fargo Bank, N.A., offers various advisory and fiduciary
products and services including discretionary portfolio management.
Wells Fargo affiliates, including financial advisors of Wells Fargo
Advisors, a separate non-bank affiliate, may be paid an ongoing or
one-time referral fee in relation to clients referred to the bank.
The bank is responsible for the day-to-day management of the
account and for providing investment advice, investment management
services, and wealth management services to clients. The role of
the financial advisor with respect to bank products and services is
limited to referral and relationship management services.
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a leading financial
services company that has approximately $1.9 trillion in assets,
proudly serves one in three U.S. households and more than 10% of
small businesses in the U.S., and is a leading middle market
banking provider in the U.S. We provide a diversified set of
banking, investment and mortgage products and services, as well as
consumer and commercial finance, through our four reportable
operating segments: Consumer Banking and Lending, Commercial
Banking, Corporate and Investment Banking, and Wealth &
Investment Management. Wells Fargo ranked No. 37 on Fortune’s 2021
rankings of America’s largest corporations. In the communities we
serve, the company focuses its social impact on building a
sustainable, inclusive future for all by supporting housing
affordability, small business growth, financial health, and a
low-carbon economy. News, insights, and perspectives from Wells
Fargo are also available at Wells Fargo Stories.
Additional information may be found at www.wellsfargo.com |
Twitter: @WellsFargo
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Media Relations – Wealth & Investment Management
Jackie Knolhoff, 314-875-4044
jackie.knolhoff@wellsfargoadvisors.com
Media Relations – Strategy, Digital & Innovation
Natalie Papaj, 703-586-0048 natalie.papaj@wellsfargo.com
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