CANNES, France, June 22, 2015 /PRNewswire/ -- Today at the
Cannes Lions Festival of Creativity 2015, Ogilvy & Mather has
taken home seven Gold Lions across its global network, with four of
its Gold Lions being awarded for campaigns against violence.
Ogilvy & Mather London won two Golds in the Press Lions
category for its powerful 2015 initiative, 'It Happens here', for
anti female genital mutilation (FGM) charity, 28 Too Many, which
centred on ending violence against women in the form of FGM.
The creative used bold imagery of six European national flags
that have been mutilated and savagely stitched back together to
raise awareness that, contrary to public perception, FGM is widely
practiced across Europe, with
hundreds of thousands of girls currently at risk.
Ogilvy & Mather São Paulo, Brasil was recognised for its
'Security Moms' initiative for Sport Club do Recife, winning two Gold Lions in the Promo
& Activation category. The campaign addressed the issue of
violence at football matches in Brazil, which has had the dubious honour of
leading the world table of football-related deaths for a number of
years.
At the most violent game of the 2015 season in Brazil, Ogilvy & Mather São Paulo
recruited some of the most violent fans' mothers as security guards
to keep the crowd under control. For the first time in years there
were no reported incidents at the match.
Ogilvy Paris also won Gold in
Press for its celebrated 'Together' initiative for Coca Cola, while
INGO Stockholm was awarded Gold for 'Bosse's Milk' for Lidl in
Direct, and David Miami landed Gold for 'Proud Whopper' for Burger
King in Promo & Activation.
Tham Khai Meng, Worldwide
Chief Creative Officer at Ogilvy & Mather,
said: "Every Gold Lion is an honour, but it is particularly
meaningful when the Jury recognises work that does such good in the
world. We thank our courageous clients and our outstanding creative
teams for their talent and humanity."
Today Ogilvy & Mather won a total of 30 Lions including: 7
Gold, 11 Silver and 12 Bronze Lions across Press, Promo &
Activation, Direct and Mobile.
At Lions Health, which took place on Friday 19th and
Saturday 20th June, Ogilvy & Mather also took home 4
Gold, 8 Silver and 4 Bronze Lions.
About Ogilvy & Mather
Ogilvy & Mather is one
of the largest marketing communications companies in the world. It
was named the Cannes Lions Network of the Year for three
consecutive years, 2012, 2013, and 2014; and the EFFIEs World's
Most Effective Agency Network for two consecutive years 2012 and
2013. The company is comprised of industry leading units in the
following disciplines: advertising; public relations and public
affairs; branding and identity; shopper and retail marketing;
health care communications; direct, digital, promotion and
relationship marketing; consulting, research and analytics; branded
content and entertainment; and specialist communications. O&M
services Fortune Global 500 companies as well as local businesses
through its network of more than 500 offices in 126 countries. It
is a WPP company (NASDAQ: WPPGY). For more information, visit
http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and
on Facebook.com/Ogilvy.
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SOURCE Ogilvy & Mather