WrestleMania® Breaks More Records
02 April 2015 - 7:44AM
Business Wire
WWE® (NYSE:WWE) today announced that WrestleMania 31
broke records for viewership, attendance, social and digital media
engagement and merchandise sales.
Viewership
- WWE's pop-culture extravaganza was
watched by more than 1.3 million global households on WWE Network
alone.
- Most-watched WrestleMania in history,
with pay-per-view data still forthcoming.
- The night after WrestleMania 31, Monday
Night Raw® was the most-watched episode in nearly three
years delivering 5.4 million viewers.
- Raw’s top telecast since WWE celebrated
Raw 1000 on July 23, 2012.
- Raw was Monday night’s most-watched
program on all of cable television for the 11th week in a row.
Attendance
- WrestleMania 31 broke the attendance
record for Levi’s Stadium as 76,976 fans from all 50 states and 40
countries converged on the home of the San Francisco 49ers. The
previous attendance record for Levi’s Stadium was 70,799.
- WrestleMania 31 became the
highest-grossing live event in WWE history, grossing $12.6 million
and breaking the previous record of $12.3 million that was held by
WrestleMania 29 at MetLife Stadium in 2013.
Digital/Social Media
- WrestleMania 31 was the most social
event in WWE history.
- A record 142 worldwide Twitter trends
(up +106 percent vs. last year), including 10 No. 1 worldwide
trends, which was more than any broadcast or cable show that
night.
- WWE-related content saw more than 60
million video views across all platforms on the day of
WrestleMania.
- WWE trended on Facebook with exclusive
content featuring WWE Superstar ring entrances, match clips,
interviews, locker room commentary and training videos.
- WrestleMania 31 garnered a record 165
million impressions on Facebook and 92 million impressions on
Twitter, an increase of 62 percent and 23 percent year-over-year,
respectively.
- During WrestleMania, the WWE flagship
App saw its most usage since launch in 2012, while reaching nearly
18 million downloads during WrestleMania.
- The WrestleMania 31 App had four times
as many downloads as last year’s WrestleMania 30 App.
Merchandise Sales
- WWE generated $3.3 million in
WrestleMania merchandise revenue (up +27 percent vs. last year),
eclipsing the previous record of $2.7 million from WrestleMania
29.
Click here to watch a recap of WrestleMania Week.
About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated
media organization and recognized leader in global entertainment.
The company consists of a portfolio of businesses that create and
deliver original content 52 weeks a year to a global audience. WWE
is committed to family friendly entertainment on its television
programming, pay-per-view, digital media and publishing platforms.
WWE programming reaches more than 650 million homes worldwide in 35
languages. WWE Network, the first-ever 24/7 over-the-top premium
network that includes all 12 live pay-per-views, scheduled
programming and a massive video-on-demand library, is currently
available in more than 175 countries. The company is headquartered
in Stamford, Conn., with offices in New York, Los Angeles, London,
Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and
Tokyo.
Additional information on WWE (NYSE: WWE) can be found at
wwe.com and corporate.wwe.com. For information on our global
activities, go to http://www.wwe.com/worldwide/.
Trademarks: All WWE programming, talent names, images,
likenesses, slogans, wrestling moves, trademarks, logos and
copyrights are the exclusive property of WWE and its subsidiaries.
All other trademarks, logos and copyrights are the property of
their respective owners.
Forward-Looking Statements: This
press release contains forward-looking statements pursuant to the
safe harbor provisions of the Securities Litigation Reform Act of
1995, which are subject to various risks and uncertainties. These
risks and uncertainties include, without limitation, risks relating
to: WWE Network; major distribution agreements; our need to
continue to develop creative and entertaining programs and events;
a decline in the popularity of our brand of sports entertainment;
the continued importance of key performers and the services of
Vincent K. McMahon; possible adverse changes in the regulatory
atmosphere and related private sector initiatives; the highly
competitive, rapidly changing and increasingly fragmented nature of
the markets in which we operate and greater financial resources or
marketplace presence of many of our competitors; uncertainties
associated with international markets; our difficulty or inability
to promote and conduct our live events and/or other businesses if
we do not comply with applicable regulations; our dependence on our
intellectual property rights, our need to protect those rights, and
the risks of our infringement of others’ intellectual property
rights; the complexity of our rights agreements across distribution
mechanisms and geographical areas; potential substantial liability
in the event of accidents or injuries occurring during our
physically demanding events including, without limitation, claims
relating to CTE; large public events as well as travel to and from
such events; our feature film business; our expansion into new or
complementary businesses and/or strategic investments; our computer
systems and online operations; a possible decline in general
economic conditions and disruption in financial markets; our
accounts receivable; our revolving credit facility; litigation; our
potential failure to meet market expectations for our financial
performance, which could adversely affect our stock; Vincent K.
McMahon exercising control over our affairs, and his interests may
conflict with the holders of our Class A common stock; a
substantial number of shares which are eligible for sale by the
McMahons and the sale, or the perception of possible sales, of
those shares could lower our stock price; and the relatively small
public “float” of our Class A common stock. In addition, our
dividend is dependent on a number of factors, including, among
other things, our liquidity and cash flow, strategic plan
(including alternative uses of capital), our financial results and
condition, contractual and legal restrictions on the payment of
dividends (including under our revolving credit facility), general
economic and competitive conditions and such other factors as our
Board of Directors may consider relevant. Forward-looking
statements made by the Company speak only as of the date made, are
subject to change without any obligation on the part of the Company
to update or revise them, and undue reliance should not be placed
on these statements.
WWEMedia:Matt
Altman, 203-352-1177Matthew.Altman@wwecorp.comorInvestors:Michael Weitz,
203-352-8642Michael.Weitz@wwecorp.com
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