LOUISVILLE, Ky., April 4, 2016 /PRNewswire/ -- In a major
announcement today, Kentucky Fried Chicken® made a
public recommitment to the standards set forth by founder Colonel
Harland Sanders in 1952. The changes
enable KFC to offer a taste guarantee today in all of its U.S.
restaurants called the "Colonel Quality Taste Guarantee." The
announcement was made at an event in New
York, led by KFC U.S. President Jason Marker.
"To everyone who grew up with the familiar taste of KFC and has
turned away from us in recent years, you can come back again," said
Marker. "KFC is getting back to the way our founder made chicken –
The Hard Way – the right way. We're ensuring every KFC cook
understands the Colonel's once patented process that helped make
KFC the world's most famous chicken."
The changes – which the company is calling "Re-Colonelization"
affect every one of the more than 4,200 U.S. KFC locations and
include:
- Chicken Mastery Certification – The food in every KFC
restaurant is cooked by real cooks, freshly prepared in store every
day. To help ensure consistent training across the country,
managers and cooks underwent re-certification in KFC's "Chicken
Mastery" program, retraining them in the 25-minute process for
prepping and cooking Original Recipe® chicken. The
process starts with quality chicken raised on U.S. farms, which is
hand breaded and seasoned with the Colonel's Secret Recipe of 11
herbs and spices and then pressure fried.
- Colonel Quality Taste Guarantee – KFC stands behind the changes
it has made, and to show its commitment to doing things The Hard
Way has instituted the "Colonel Quality Taste Guarantee," which
promises customers will be satisfied or the restaurant will remake
the portion of their the meal they didn't love.
KFC kicked off its Re-Colonelization initiative by hosting 43
rallies across the country, with more than 97 percent of its
restaurant general managers, followed by a national training event
in each and every restaurant in the country – all in an effort to
retrain every single KFC employee on cooking the world's best
chicken.
"This wasn't a media stunt where our restaurants closed for a
few hours. Over the past six months we have invested more than
100,000 hours retraining more than 20,000 employees in cooking and
serving Kentucky Fried Chicken the way the Colonel intended," said
Marker. "And today is the day we're ready to welcome you back."
This is not the first step in KFC's turnaround, which started in
earnest last year with significant reinvestments in updated
restaurants, increased marketing spend and new equipment.
Specifically, KFC has updated kitchens with state-of-the-art
equipment in 98 percent of its restaurants, set a bold goal of
remodeling 3,000 restaurants over the next three years, and
launched its new advertising campaign featuring a reintroduction of
the Colonel.
Re-Colonelization continues KFC's journey to becoming no. 1 on
taste by the end of 2017.
About KFC
KFC Corporation, based in Louisville, Ky., is the world's
most popular chicken restaurant chain. KFC specializes in Original
Recipe®, Extra Crispy™, Kentucky Grilled
Chicken® and Extra Crispy™ Strips, Hot Wings™, Go Cups,
KFC Famous Bowls™, Pot Pies, freshly made chicken sandwiches,
biscuits and home-style side items. There are more than 19,400 KFC
outlets in 120 countries and territories around the world. KFC
Corporation is a subsidiary of Yum! Brands, Inc., Louisville,
Ky. (NYSE: YUM.) For more information, visit www.kfc.com.
Follow KFC on Facebook (www.facebook.com/KFC) and Twitter
(www.twitter.com/kfc).
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SOURCE KFC