SHANGHAI, Oct. 14, 2018 /PRNewswire/ -- Yum China Holdings,
Inc. (the "Company" or "Yum China")
(NYSE: YUMC) has unveiled a new look for Pizza Hut as part of the
revitalization plan, marking a new chapter for the restaurant
chain. The refreshed brand identity, centered around the theme
Always Something New, incorporates a redesigned logo, modern
store fit out and exclusive new uniforms designed by leading
fashion designer Anna Sui. The Company also launched a Pizza Hut
Pioneer store in Nanjing that will
serve to test and refine innovative dishes with customers before
they are extended to other Pizza Hut stores within the national
network of over 2,200 stores.
Joey Wat, CEO of Yum China, said, "Connecting to a younger
generation of consumers and ensuring the brand stays fresh and
relevant are fundamental to our revitalization strategy. Our
refreshed brand identity marks a new chapter for Pizza Hut in
China, reflecting our commitment
to bringing customers innovative experiences and dishes. Our
upgraded stores, new logo and uniforms all contribute to a more
modern, fashionable dining experience while our exciting Pioneer
concept store is designed to take customers on a journey of new
tastes and discovery."
Anna Sui designs exclusive uniforms for Pizza Hut
Pizza Hut has partnered with renowned New York fashion designer Anna Sui to launch a
line of autumn/winter store uniforms that have been designed
exclusively for the casual dining brand. Inspired by Anna Sui's
edgy, retro rock 'n roll style, the uniforms have been adopted
across all stores in China.
Fashion loving customers can also enjoy the Anna Sui x Pizza Hut
uniform designs displayed in 15 themed stores across China in the
coming months.
Pizza Hut's new store design offers a fashionable dining
experience
The new Pizza Hut restaurant is designed to deliver a modern and
fashionable dining experience. Featuring an open kitchen, dining
room, bar, indoor garden, and family dens with tasteful lighting,
the space is designed to feel like a Chef's home, where customers
can enjoy the freshest ingredients and classic recipes. In line
with Yum China's strategy to use
in-store technology to improve the customer experience, Pizza Hut
recently launched table-side ordering through mobile phones across
the country, offering customers a convenient and connected
in-restaurant experience while also improving operating
efficiency.
Pizza Hut launches Pioneer concept store to drive menu
innovation
Pizza Hut also opened a Pioneer store in Nanjing, China at the end of September, 2018.
The Pioneer store will serve as a product testing site and will
enable Pizza Hut to offer and test new menu innovations with
customers directly. Taking into account evolving customer
preferences, the Pioneer store menu will initially feature unique,
never-before-seen dishes, such as Pizza Hut's square Italian pizzas
and "dirty" dessert series, including original takes on brown sugar
ice-cream, tiramisu, and café lattes. The store will function as a
guide for new menu items to be launched at Pizza Hut restaurants
across China. Pizza Hut intends to open more Pioneer stores in
different parts of China to gain deeper insight into customers'
ever evolving preferences.
Smaller format Pizza Hut store opens in Nanjing
A new, smaller store format was also recently opened in
Nanjing with dine-in seating
options as well as the capacity to cater to the growing demand for
home delivery. While the new store is smaller than regular stores,
the kitchen is designed to offer the full Pizza Hut menu. Delivery
is expected to account for a significant portion of sales at the
store which has a separate delivery room to facilitate a fast and
efficient delivery process. This new store format is expected to be
well matched to customer preferences in lower tier cities.
Forward-Looking Statements
This press release contains "forward-looking statements" within
the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. We intend all
forward-looking statements to be covered by the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements generally can be identified by the fact
that they do not relate strictly to historical or current facts and
by the use of forward-looking words such as "expect,"
"expectation," "believe," "anticipate," "may," "could," "intend,"
"belief," "plan," "estimate," "target," "predict," "project,"
"likely," "will," "continue," "should," "forecast," "outlook" or
similar terminology. These statements are based on current
estimates and assumptions made by us in light of our experience and
perception of historical trends, current conditions and expected
future developments, as well as other factors that we believe are
appropriate and reasonable under the circumstances, but there can
be no assurance that such estimates and assumptions will prove to
be correct. Forward-looking statements include, without limitation,
statements regarding the future business plans and statements
regarding the revitalization of Pizza Hut. Forward-looking
statements are not guarantees of performance and are inherently
subject to known and unknown risks and uncertainties that are
difficult to predict and could cause our actual results or events
to differ materially from those indicated by those statements. We
cannot assure you that any of our expectations, estimates or
assumptions will be achieved. The forward-looking statements
included in this press release are only made as of the date of this
press release, and we disclaim any obligation to publicly update
any forward-looking statement to reflect subsequent events or
circumstances, except as required by law. All forward-looking
statements should be evaluated with the understanding of their
inherent uncertainty. You should consult our filings with the
Securities and Exchange Commission (including the information set
forth under the captions "Risk Factors" and "Forward-Looking
Statements" in our Annual Report on Form 10-K) for additional
detail about factors that could affect our financial and other
results.
About Yum China Holdings, Inc.
Yum China Holdings, Inc. is a licensee of Yum! Brands in
mainland China. It has exclusive rights in mainland China to KFC,
China's leading quick-service restaurant brand, Pizza Hut, the
leading casual dining restaurant brand in China, and Taco Bell, a California-based restaurant chain serving
innovative Mexican-inspired food. Yum
China also owns the Little Sheep and East Dawning concepts
outright.
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SOURCE Yum China Holdings, Inc.