NEW YORK--As Treasury rates rose Friday, dividend-paying stocks yielded only one thing: pain.

Utility stocks, real-estate investment trusts and preferred shares all slid after the June jobs report showed the economy added more jobs than expected last month.

The more upbeat reading on jobs creation is seen as increasing the likelihood that the Federal Reserve will begin to gradually reduce the its efforts to pump money into the financial system through $85 billion in monthly bond purchases in the open market. Those bond purchases and ultra-low interest helped drive investors into stocks with higher dividend payouts.

Yields on the benchmark 10-year Treasury note rocketed as high as 2.719% on Friday, its highest level since August 2011. That's seen as reducing the appeal of those higher-yielding investments.

"As the 10-year creeps up, there's more competition for those marginal dollars," said William Nichols, head of U.S. equities at Cantor Fitzgerald.

Yield-focused defensive-sector stocks--utilities, telecommunications and consumer staples--were the only sectors in the S&P 500 to lose ground on Friday. The iShares Select Dividend ETF (DVY) fell 0.3%, while the S&P 500 ticked higher by 0.3%.

Yield-heavy preferred shares, a big recipient of yield-seeking inflows, were hit. The iShares S&P U.S. Preferred Stock Index fund (PFF) dropped 0.6%.

Preferred stocks bear the characteristics of both equities and bonds, and generally offer fixed-maturity payouts closer to bonds. PFF offers a 5.9% dividend, nearly three times higher than the SPDR S&P 500.

Rising rates on Friday gave no quarter to real-estate ETFs, or shares tied to rate-sensitive homebuilders. The $17.5 billion Vanguard ETF REIT (VNQ) lost 2.1%. The iShares U.S. Real Estate ETF fell 2.4% (IYR), and was on the verge of turning negative for the year.

"Homebuilders are in a pickle," Mr. Nichols said "The builders got ahead of themselves a bit--same thing in the REITs--and they got too frothy on the way up."

As recently as May 22, the day Fed Chairman Ben Bernanke first said the Fed could pare back its easing program if the economy strengthens, the iShares REIT ETF had been up 14% for the year.

Higher interest rates will raise financing costs, and taking the bloom off of homebuilder stocks; the fear is that rising mortgage rates will stem borrowing and curtail home buying.

The iShares US Home Construction ETF (ITB) dropped 2.6%, while the SPDR S&P 500 Homebuilders ETF (XHB) slumped 1.4%.

Still, an improving economy could eventually filter back into the recently beaten-up sectors.

"As the economy chugs along, and if the jobs market is getting better, ultimately that's going to trickle back into real estate and the builders," Mr. Nichols said.

Write to Chris Dieterich at christopher.dieterich@dowjones.com

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