Tiger Telematics Teams Up With Microsoft to Profile Gametrac Device at CeBIT 2004 LONDON, March 18 /PRNewswire-FirstCall/ -- Gametrac Europe Ltd, subsidiary of Jacksonville, Florida based Tiger Telematics Inc , has announced it will be demonstratingits hotly anticipated Gametrac device at Microsoft Corp.'s booth during CeBIT 2004 in Hanover, Germany (18 - 24 March). The device is built on the Microsoft Windows CE .NET platform and will be demonstrated in its Gaming Area at the show. This partnership follows the successful unveiling of the first Gametrac device on Microsoft's booth at the Consumer Electronics Show in Las Vegas earlier this year. Gametrac can be found at Microsoft's booth at CeBIT in Hall 1 Stand 7i2 and 7 for the duration of theshow. Microsoft has been working closely with Tiger Telematics on the development of Gametrac as an outstanding example of a mobile device that utilises the power of the Windows CE .NET platform to maximum effect. Gametrac will be one of the products on display in the Microsoft Gaming Area and will allow visitors to the show a unique opportunity to get their hands on the first device. Carl Freer, Managing Director of Gametrac Europe Ltd commented, "Our relationship with Microsoft continues to go from strength to strength. Microsoft's platform allows us to utilise Gametrac's many powerful functions whilst ensuring the end user has an easy to use and enjoyable experience with the device." "The Windows Embedded Device Showcase Program at CeBIT is agreat opportunity for Windows Embedded partners like Tiger Telematics to highlight their cutting-edge devices," said Jane Gilson, group product manager of the Embedded Devices Group at Microsoft. "Gametrac exemplifies the kinds of innovative products our gaming industry partners are developing on the Windows CE .NET operating system." Gametrac is a wireless handheld multi-entertainment device that features cutting edge gaming, an MP3 music player, video player, multimedia messaging, GPS function andan in-built camera. The device has a GPRS connection and is due to launch in the UK later this year. About Tiger: Gametrac Europe Ltd is a series of owned subsidiaries of Tiger Telematics Inc (OTC:TIGR.PK) and is the maker of Gametrac, a next-generation mobile entertainment device. Set to launch in the UK in 2004, the gaming device includes in-built music, video, messaging and picture functions. http://www.gametrac.com/ http://www.tigertelematics.com/ Tiger is a designer, developer and marketer of mobile telematics systems and services that combine global GPS functions and voice recognition technology to locate and track vehicles and people down to street level in countries throughout the world. The systems are designed to operate on GPS and are currently being marketed to GSM current and potential subscribers, primarily by the company's United Kingdom based subsidiaries. Except for historical matters contained herein, the matters discussed in this press release are forward-looking and are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that these forward-looking statements reflect numerous assumptions and involve risks and uncertainties that may affect Tiger Telematics, Inc. and its subsidiary businesses and prospects and cause actual results to differ materially from these forward-looking statements. Among the factors that could cause actual results to differ are Tiger Telematics, Inc.'s operating history; competition; low barriers to entry; reliance on strategic relationships; rapid technological changes; inability to complete transactions on favourable terms; and those risks discussed in the Company's filings with the SEC. Other product or service names mentioned herein are the trademarks of their respective owners. Demonstration footage Gametrac device available later today at this link: http://www.prnewswire.com/broadcast/12030/12030.html DATASOURCE: Tiger Telematics, Inc. CONTACT: Joss Hastings or Jon Manning, both for Tiger Telematics, Inc., +44-20-8741-1123, ; or Patrik Wallgren, Head of Global Public Relations, +44-7813-64-77-52, , or Mike Carrender, CEO, +1-904-279-9240, both of Tiger Telematics, Inc. Web site: http://www.gametrac.com/ http://www.tigertelematics.com/ http://www.prnewswire.com/broadcast/12030/12030.html

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