Cynthia Rowley Partners with Tupperware for New York Fashion Week ORLANDO, Fla., Sept. 14 /PRNewswire-FirstCall/ -- Tupperware(R) (NYSE: TUP) will come out of the kitchen and onto the runway to make its New York Fashion Week debut in the Spring 2006 Cynthia Rowley show. Rowley's collection, which will be unveiled Wednesday, September 14, at the Elizabeth Street Garden in Manhattan, will feature Tupperware-created fashion accessories. Finding a perfect fit between her spring collection and the modern, innovative plastics that have been a hallmark of the American icon for over five decades, Rowley has found Tupperware to be inspirational and turned to the company to help create the unique accessories for the runway. For her image of models "floating down the runway," Rowley looked to Tupperware to bring to life her design for plastic-soled shoes, which will be worn by the models in the show. And in update of a sleek '60s look, Rowley has designed custom Tupperware headbands. "Tupperware was so great in helping me realize my vision for spring 2006. I like to call it TupperWEAR!" said Rowley. "I was very impressed with their creative and artistic approach to design and the way they've reinvented the Tupperware brand." A company that has continued to meet the ever-evolving consumer demands for more than 50 years, Tupperware believes the Cynthia Rowley partnership will take Tupperware from the forefront of food storage to the forefront of fashion. "We're thrilled to partner with Cynthia Rowley, one of America's most celebrated fashion designers," said Rick Goings, Chairman and Chief Executive Officer of Tupperware Corporation. "Our business and creative models are not as different as you'd think. Consumers look for the same up-to-the-minute, beautiful designs for their kitchens as they do for their wardrobes." About Tupperware Tupperware(R) Corporation, a $1.2 billion multinational company, is one of the world's leading direct sellers, supplying premium food storage, preparation and serving items to consumers in almost 100 countries through its Tupperware brand. In partnership with one million independent sales consultants worldwide, Tupperware reaches consumers through informative and entertaining home parties; retail access points in malls and other convenient venues; corporate and sales force Internet web sites; and television shopping. Additionally, premium beauty and skin care products are brought to customers through its BeautiControl brand in North America, Latin America and Asia Pacific. Consumers can access the brands' web sites at http://www.tupperware.com/ and http://www.beauticontrol.com/. DATASOURCE: Tupperware Corporation CONTACT: Karen Kearns, +1-212-891-0435, , or Michelle Mandara, +1-212-891-0409, , both of DeVries Public Relations, both for Tupperware Corporation Web site: http://www.tupperware.com/ http://www.beauticontrol.com/

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