Good Earth Coffeehouse set to open in select
Indigo locations across the country
TORONTO, March 31,
2022 /CNW/ - Indigo (TSX: IDG),
Canada's leading book and
lifestyle retailer, is delighted to announce a new partnership
with Good Earth Cafes Ltd to bring their Coffeehouse
experience to select locations across communities in Canada. This partnership marks the start of
Indigo's intention to reimagine and convert its available café
spaces, with a market by market, and sometimes store by store
approach, offering customers regional relevance and supporting
local businesses. The focus will be on exceptional customer
experience, delicious food and drink, and partnering with
like-minded values-based organizations across the country.
"We're excited to partner with Good Earth Coffeehouse to bring
their elevated experience to our customers," said Peter Ruis, President, Indigo. "With aligned
core values of quality, a commitment to sustainable practices, and
bringing people together, it could not be a more natural fit. Good
Earth prides itself in being a community coffeehouse with good
food, and we're thrilled to be able to offer our customers an
opportunity to enjoy the space and connect with one another while
they shop with us."
Founder Nan Eskenazi opened the
first Good Earth Coffeehouse in 1991 in Calgary, Alberta and currently operates over
40 locations in six Canadian provinces. Good Earth Coffeehouse was
founded on the premise that a coffeehouse can and should be a
community gathering place and offer an elevated food experience.
Good Earth's handcrafted, ethically sourced coffee and espresso
menu is based on the Italian tradition of espresso drinks, chosen
for its integrity, simplicity, and authenticity. The beverage menu
also includes a variety of cold drinks, including dairy-free
smoothies, cold brew beverages, tea lemonades, fresh juices, and
seasonal concoctions. The food is made fresh daily from baked goods
and hot breakfast items to hearty soups and stews, fresh salads,
panini, flatbreads, and desserts.
"We are so pleased to partner with a like-minded brand, one
which values community and connectedness. We believe the
social interaction that takes place in our coffeehouses is valuable
– as valuable as the exceptional, ethically sourced coffee and
fresh food we serve," says Nan
Eskenazi, Founder of Good Earth Cafes Ltd.
Keeping with Indigo's core values, Good Earth Coffeehouse
attracts customers who want to better align their social and
environmental values with a business. Both companies were founded
in Canada by women, are committed
to sustainability initiatives, and embrace community building and
collaborating through a variety of programs, including charitable
giving.
Stores will remain open throughout the renovations to the café
spaces. Follow along on each local store's social media pages for
updates and information.
About Indigo Books & Music
Inc.
Indigo is a publicly traded Canadian company listed on
the Toronto Stock Exchange (IDG). Indigo
is Canada's leading book and lifestyle retailer, offering
a curated assortment of books, gifts, baby, kids, wellness, and
lifestyle products, that support their customers every day and at
key life stages by simplifying their journey to live life on
purpose. Indigo believes in real books, in living life fully and
generously, in being kind to each other and that stories – big and
little – connect us.
Indigo founded the Indigo Love of Reading Foundation in 2004 to
address the underfunding of public elementary school libraries.
Every year the Foundation provides grants to high-needs elementary
schools so they can transform their libraries with the purchase of
new books and educational resources. To date, the Foundation has
committed over $33 million to more
than 3,000 elementary schools, benefitting more than 1,000,000
students. Most recently in April
2020, in the wake of the COVID-19 pandemic and unprecedented
nation-wide school closures, the Foundation committed $1.0 million to provide books to families in
need. To learn more about Indigo, please visit the "Our Company"
section at indigo.ca.
Forward-Looking Statements
Statements contained in this news release that are not historical
facts are "forward-looking information" within the meaning of
applicable Canadian securities legislation. To the extent any
forward-looking information constitutes "financial outlooks" within
the meaning of applicable Canadian securities laws, such
information is being provided as preliminary financial and
operational results. Financial outlooks, as with forward-looking
information generally, are, without limitation, based on the
assumptions and subject to various risks and uncertainties that
could cause actual results to differ materially from those
expressed in or implied in this news release. Among the key factors
that could cause such differences are: general economic, market or
business conditions; the future impacts and government response to
the COVID-19 pandemic, including any impact to online and/or retail
operations of the Company; competitive actions by other companies;
changes in laws or regulations; and other factors, many of which
are beyond the control of the Company, as set out in the Company's
annual information form dated June 1, 2021 and available
on the Company's issuer profile on SEDAR at www.sedar.com.
Undue reliance should not be placed on such forward-looking
information and no assurance can be given that such events will
occur in the disclosed time frames or at all. Any forward-looking
information included in this news release is made as of the date of
this news release and the Company does not undertake an obligation
to publicly update such forward-looking information to reflect new
information, subsequent events or otherwise unless required by
applicable securities laws.
SOURCE Indigo Books & Music
Inc.