Witness History in the Breaking
13 March 2012 - 3:59AM
PR Newswire (Canada)
Over 200 select Loblaw banner stores attempt to break Guinness
World Records® title for the most Parmigiano-Reggiano cheese wheels
cracked simultaneously BRAMPTON, ON, March 16, 2012 /CNW/ - -
Select Loblaw Companies Limited (Loblaw) banner stores across
Ontario will band together at noon EST on Saturday, March 24 in an
attempt to break the Guinness World Records® title for the most
Parmigiano-Reggiano wheels cracked simultaneously. In total,
colleagues in more than 250 stores have been specially trained to
crack more than 300 wheels at one time. A representative from the
Parmigiano-Reggiano Cheese Consortium will be in attendance in
Toronto at the Loblaws(®) at Maple Leaf Gardens* store as the
stores attempt this historic endeavour. The current world record
sits at 176 wheels and was achieved in 2008. Parmigiano-Reggiano is
a hard Italian cheese produced in the region of Parma, Italy using
the same recipe for almost 1,000 years. Parmigiano-Reggiano has
been considered for centuries as the "king of cheese" with its
amazing taste and crystalline texture. It is sold exclusively
through the Parmigiano-Reggiano Consortium (or Consorzio). What:
Guinness World Record-breaking attempt for the most wheels of
Parmagiano-Reggiano cheese cracked simultaneously. Where: Loblaws®
at Maple Leaf Gardens*, 60 Carlton St. West, Toronto For
participating Ontario banner stores, please visit: Loblaws.ca
Fortinos.ca ValuMart.ca YourIndependentGrocer.ca Zehrs.ca When:
Saturday, March 24 11:30 a.m. EST - Guests gather to prepare for
record-breaking Noon EST - Simultaneous cracking of
Parmigiano-Reggiano Who: Loblaw Companies Limited spokesperson, a
representative from the Parmigiano-Reggiano Cheese Consortium,
world record adjudicator. ALL MEDIA AND CONSUMERS WELCOME See below
for a delicious snack to serve with cocktails - made with
Parmigiano-Reggiano. Recipe created by Dana Speers, Head Chef,
President's Choice® Test Kitchen, Loblaw Companies Ltd. Puff Pastry
Cheese Twists
________________________________________________________ |Measure
|Ingredient |
|________________|_______________________________________| |1
|sheet PC Butter Puff Pastry, thawed |
|________________|_______________________________________| |2/3 cup
(150 mL)|grated PC Splendido Parmigiano-Reggiano|
|________________|_______________________________________| |1 tbsp.
(15 mL) |poppy seeds |
|________________|_______________________________________| |¼ tsp.
(1 mL) |sea salt |
|________________|_______________________________________| 1.
Preheat oven to 400°F (200°C). Line large baking sheet with
parchment paper. 2. Unroll puff pastry onto floured work surface;
sprinkle pastry with Parmigiano, poppy seeds and salt. Press down
on toppings to make them stick to pastry*. 3. Using sharp knife,
cut pastry into ½-inch (1 cm) thick strips. You'll get about 20.
Twist each strip a few times to form a spiral and place 1 inch (2.5
cm) apart on prepared baking sheet. 4. Bake in centre of oven for
13 to 15 minutes or until golden brown. Transfer to wire rack to
cool. Serve warm or at room temperature. *If some of the toppings
fall off while twisting the pastry strips; work over the baking
sheet and some will bake back onto the bottoms of the twists. Makes
10 servings Per 2 twist serving: 120 calories, fat 8 g, sodium 220
mg, carbohydrate 9 g, fibre 0 g, protein 3 g Visit pc.ca for more
great recipe ideas! About Loblaw Companies Limited Loblaw Companies
Limited, a subsidiary of George Weston Limited, is Canada's largest
food retailer and a leading provider of drugstore, general
merchandise and financial products and services. Loblaw is one of
the largest private sector employers in Canada. With more than
1,000 corporate and franchised stores from coast to coast, Loblaw
and its franchisees employ more than 135,000 full-time and
part-time employees. Through its portfolio of store formats, Loblaw
is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday
household demands of Canadian consumers. Loblaw is known for the
quality, innovation and value of its food offering. It offers
Canada's strongest control (private) label program, including the
unique President's Choice(®), no name(® )and Joe Fresh(®) brands.
In addition, the Company makes available to consumers President's
Choice Financial(®) services and offers the PC(®) points loyalty
program. Website: http://www.loblaws.ca/60carlton Twitter:
@loblawscarlton Facebook: Loblaws 60 Carlton *Reg'd TM. Lic'd use.
Loblaw Companies Limited CONTACT: For products, images or
additional information, please contact: Allison Stokes, rock-it
promotions, inc., at allison@rockitpromo.com or416.656.0707 ext.
110Debra Goldblatt, rock-it promotions, inc., at
debra@rockitpromo.com or416.656.0707 ext. 101
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