Loblaw Companies Limited achieves Guinness World Records(R) title
23 March 2012 - 5:57AM
PR Newswire (Canada)
Over 250 select Loblaw banner stores across Canada simultaneously
break 305 wheels of Parmigiano Reggiano cheese for world record
BRAMPTON, ON, March 25, 2012 /CNW/ - - Loblaw Companies Limited
(Loblaw) announced today that they became the new official
world record holder for the most wheels of Parmigiano Reggiano
cheese cracked simultaneously, as declared by a Guinness World
Records(®) adjudicator. Officially, 305 wheels were cracked.
Additional results are still being tabulated. "Today was a
momentous day for Loblaw and our colleagues. It was an overwhelming
experience to celebrate this achievement with our customers and
colleagues at more than 250 stores; we couldn't have done it
without them," said Metzi Liau, Senior Deli Category Director,
Loblaw Companies. "Our colleagues were specially trained to crack
the wheels in the traditional style upheld by Italy's Parmigiano
Reggiano Cheese Consortium, and we are thrilled to have achieved
this world record." At the Loblaws(®) at Maple Leaf Gardens* in
Toronto, Loblaws(®) Angus in Montreal and Atlantic Superstore(®) in
Halifax locations, members of the Parmigiano Reggiano Cheese
Consortium were in attendance. In Toronto, a Guinness World
Records(®) adjudicator looked on as colleagues and customers
cheered cheese-crackers to victory. Using special cheese-cracking
knives, each of the 34-kilogram wheels were cracked and customers
sampled the fresh cheese. "It is exciting for us to witness Loblaw
earn the title of Guinness World Records(® )holder for the most
wheels of Parmigiano Reggiano cheese broken simultaneously; we take
great pride in the production and quality of this cheese," said Leo
Bertozzi, Director of the Parmigiano Reggiano Cheese Consortium.
"Parmigiano Reggiano is one of the most carefully produced and
thoroughly enjoyed cheeses in the world. For centuries, it has been
considered the 'king of cheese' for its incredible taste and
crystalline texture. Parmigiano Reggiano is a hard Italian cheese
produced in the provinces of Parma, Reggio Emilia, Modena or
Bologna, using the same recipe for almost 1,000 years. The
Consortium is the group of dairy producers and cheese makers
designated to preserve the integrity and quality of each wheel of
Parmigiano Reggiano created. They also raise awareness of
Parmigiano Reggiano around the world. The Consortium is
officially assigned to the task of adhering to the specifications
outlined by the PDO (Protected Designation of Origin), when
inspecting each wheel of Parmigiano-Reggiano. About Loblaw
Companies Limited: Loblaw Companies Limited, a subsidiary of George
Weston Limited, is Canada's largest food retailer and a leading
provider of drugstore, general merchandise and financial products
and services. Loblaw is one of the largest private sector employers
in Canada. With more than 1,000 corporate and franchised stores
from coast to coast, Loblaw and its franchisees employ more than
135,000 full-time and part-time employees. Through its portfolio of
store formats, Loblaw is committed to providing Canadians with a
wide, growing and successful range of products and services to meet
the everyday household demands of Canadian consumers. Loblaw is
known for the quality, innovation and value of its food offering.
It offers Canada's strongest control (private) label program,
including the unique President's Choice(®), no name(® )and Joe
Fresh(®) brands. In addition, the Company makes available to
consumers President's Choice Financial(®) services and offers the
PC(®) points loyalty program. *Reg'd TM. Lic'd use. SOURCE Loblaw
Companies Limited Image with caption: "Three 36-kilogram wheels of
Parmigiano-Reggiano are cracked open at the Joseph Howe Superstore®
in Halifax, as part of a Guinness World Record attempt by Loblaw
Companies Limited to crack the most wheels of cheese
simultaneously. More than 250 participating stores cracked 305
wheels, breaking a previous record of 176 wheels. (CNW Group/Loblaw
Companies Limited)". Image available at:
http://photos.newswire.ca/images/download/20120325_C7654_PHOTO_EN_11536.jpg
Loblaw Companies Limited CONTACT: For products, images or
additional information, please contact: Allison Stokes, rock-it
promotions, inc., at allison@rockitpromo.com or416.656.0707 ext.
110Debra Goldblatt, rock-it promotions, inc., at
debra@rockitpromo.com or416.656.0707 ext. 101
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