ARHT Media Inc. ("
ARHT Media" or
“
ARHT” or the "
Company")
[TSXV:ART], the global leader in the development, production and
distribution of high-quality and low-latency hologram and digital
content, announced today that experiential marketing agency
Headline Athens has purchased ARHT’s CAPSULE hologram display to
begin offering hologram technology as a solution for their clients
who are seeking to deploy new and unique interactive experiences
that merge the physical world with the digital. Headline Athens’
first hologram activation was showcased at the annual Thessaloniki
International Fair, held between September 10th to September 18th,
and featured an interactive digital avatar appearing in a CAPSULE
to help promote Greece’s Public Power Corporation’s (PPC) energy
savings programs.
Advertising agency Olympic DDB, part of DDB
Worldwide, secured Headline Athens’ services to provide its client,
Greece’s Public Power Corporation, with an exceptional, immersive,
and creative tradeshow booth. Headline Athens implemented CAPSULE’s
live transmission capabilities alongside its Kiosk features to
provide visitors with a one-of-a-kind interactive experience that
included both live and pre-recorded hologram presentations
featuring PPC’s digital avatar.
To animate the digital avatar as a live hologram
in real-time, Headline Athens recorded a live motion capture of an
actor and synchronized it to the digital CGI character, which was
known as PPC's Energy Coach. The actor, who was in a studio in a
completely different location, was able to see and interact with
people at the opening event in real-time. For the kiosk
application, that was featured through the duration of the event,
ARHT’s CAPSULE displayed pre-recorded hologram clips of the avatar
that users were able to select to playback and receive more
information about various programs the utility is running.
This unique experience brought together
expertise in live motion capture and CGI technology with ARHT’s
hologram capabilities to deliver an entirely new and immersive
experience between the physical world and the ever-expanding
digital world.
“ARHT Media’s CAPSULE technology is fascinating
and capable of producing a fun, interactive booth experience that
leaves visitors with a memorable impression that we seek to achieve
for all of our clients,” stated Chris Manafas, founder of Headline
Athens. “Given our client’s high profile, we searched far and wide
for a partner to ensure the tradeshow booth experience would be a
hit amongst all of the visitors, and we are confident that ARHT
Media’s CAPSULE technology delivered on that goal,” concluded Mr.
Manafas.
Headline Athens also has several other
hologram-inspired activations coming up in their pipeline.
“Working with DDB Worldwide at the Thessaloniki
International Fair was a great way to start our relationship with
local partner Headlines Athens,” stated ARHT Media CEO Larry
O’Reilly. “We continue to break new ground content-wise with our
latest holographic display, CAPSULE. The ability to feature a
motion capture avatar that engaged with audiences in real-time was
a major hit at the fair.”
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/6954fa9f-cd8e-4cf8-85d5-d6b61f9f7cc6
About Headline AthensHeadline
Athens is united by our passion and motivated by our differences.
We are from different tribes. Advertising, technology, production,
art, events, software development, and industrial design. We are
restless innovators, inquisitive polymaths and meticulous
integrators. Our Ikigai is creativity. We challenge old methods to
be relevant in a new world. We recognize the futility of staying
the same and embrace the opportunity of moving the ball forward. We
believe your brand has a life. And our job is to help it grow.
Adapt. Evolve. Love. Share. Belong. Create experiences. Be
relevant. We are an experiment in how to sculpt today with the
tools of tomorrow.
For more information, visit
www.headlineworldwide.com
About ARHT MediaARHT is a
pioneer in the live hologram industry and their HoloPresenceTM
technology offers a complete end-to-end solution for the Capture,
Transmission and Display of live holograms for in-person, hybrid,
and online events. They have a range of hologram display solutions
to suit multiple use cases, including a premium online presentation
solution, the Virtual Global StageTM, and the largest global
Holographic Telepresence network of hologram Capture and Display
locations, ensuring a presenter can beam into a meeting or event as
a live hologram from virtually anywhere in the world.
Connect with ARHT Media:Twitter:
http://www.twitter.com/ARHTmediaFacebook:
http://www.facebook.com/ARHTmediaincLinkedIn:
http://www.linkedin.com/company/arht-media-inc-
For more information, please
visit www.arhtmedia.com or contact the investor relations
group at info@arhtmedia.com.
ARHT Media trades under the symbol
"ART" on the TSX Venture
Exchange.
ARHTSalman AminARHT
Mediasamin@arhtmedia.com
This press release may contain "forward-looking
information" within the meaning of applicable Canadian securities
legislation. Forward-looking information includes, but is not
limited to, the intention to exercise convertible securities of the
Company; disclosure related to the Company's sales funnel; the
Company's technology; the potential uses for the Company's
technology; the future planned events using the Company's
technology; the future success of the Company; the ability of the
Company to monetize the ARHT Media technology; the development of
the Company's technology; and interest from parties in ARHT's
products. Generally, forward-looking information can be identified
by the use of forward-looking terminology such as "plans",
"expects" or "does not expect", "is expected", "budget",
"scheduled", "estimates", "forecasts", "intends", "anticipates" or
"does not anticipate", or "believes", or variations of such words
and phrases or state that certain actions, events or results "may",
"could", "would", "might" or "will be taken", "occur" or "be
achieved". Forward-looking information is subject to known and
unknown risks, uncertainties and other factors that may cause the
actual results, level of activity, performance or achievements of
the Company to be materially different from those expressed or
implied by such forward-looking information, including but not
limited to: general business, economic and competitive
uncertainties; regulatory risks; risks inherent in technology
operations; and other risks of the technology industry. Although
the Company has attempted to identify important factors that could
cause actual results to differ materially from those contained in
forward-looking information, there may be other factors that cause
results not to be as anticipated, estimated or intended. There can
be no assurance that such information will prove to be accurate, as
actual results and future events could differ materially from those
anticipated in such statements. Accordingly, readers should not
place undue reliance on forward-looking information. The Company
does not undertake to update any forward-looking information,
except in accordance with applicable securities laws.
NEITHER THE TSX VENTURE EXCHANGE NOR ITS
REGULATION SERVICES PROVIDER (AS THAT TERM IS DEFINED IN THE
POLICIES OF THE TSX VENTURE EXCHANGE) ACCEPTS RESPONSIBILITY FOR
THE ADEQUACY OR ACCURACY OF THIS RELEASE.
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