TORONTO, June 16, 2021 /CNW/ - Globally Local
Technologies Inc. (TSXV: GBLY), founder of one of the world's first
vegan fast-food chains and first to go public, today announced it
will rebrand as Odd Burger Corporation. It has applied for a ticker
symbol change with the TSXV and expects to trade under "ODD" on
approximately July 5, 2021.
Along with the renaming of the parent company, its restaurant
chain will receive a new name, image, website, and brand: Odd
Burger. Currently operating locations will be rebranded as Odd
Burger, and all locations opening this summer will carry the new
name.
The rebrand includes new design elements including
emoji-inspired characters, anthropomorphic chickpeas – the base of
the chain's beloved burgers – and a contemporary black, white, and
pink colour scheme. Odd Burger's "personality" will be incorporated
into its food packaging, interior and exterior signage, interior
design, social media content, staff apparel, and merchandise.
The company worked with Concrete, an independent creative brand
agency based in Toronto, to
develop the new brand identity.
"Our challenge was to marry the associations we have surrounding
traditional fast food with the forward-looking sensibilities in our
shifting culture," said John
Pylypczak, Concrete president. "We wanted to give Odd Burger
a platform to increase awareness about important concepts like
sustainability and animal protection. But at the same time, the
brand conveys to the customer 'we take these issues seriously, but
we don't take ourselves too seriously.'"
"Our decision to rebrand is an essential part of our strategy to
create a global fast-food chain that is able to connect with people
everywhere," said Globally Local CEO James
McInnes. "Being on the verge of expansion into new
communities meant thinking about how to express who we are and what
we stand for in a more meaningful and powerful way. We are proud to
be doing things differently and reclaiming the notion of 'odd,'
because changing the norm is what's needed to solve the
sustainability challenges in our food system."
Globally Local Technologies currently operates a manufacturing
facility and two restaurants in Canada, with plans to open 20 additional
locations across North America in
the next 12 months.
About Globally Local Technologies Inc.
Globally Local
is a plant-based food technology company that manufactures and
distributes industry-leading plant-based protein and dairy
alternatives using locally sourced and sustainable ingredients. The
company distributes its products through a proprietary food service
line to company-owned and franchised fast-food restaurants. Its
locations operate as smart kitchens, which use state-of-the art
cooking technology and automation solutions to deliver a delicious
food experience to customers craving healthier and more sustainable
fast food. With small store footprints optimized for delivery and
takeout, advanced cooking technology, competitive pricing, a
vertically integrated supply chain along with healthier
ingredients, Globally Local is revolutionizing the fast-food
industry. Globally Local Technologies is traded on the TSX Venture
Exchange under the symbol GBLY. For more information visit
https://globallylocal.ca.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the
Exchange) accepts responsibility for the adequacy or accuracy of
this press release.
This news release contains forward-looking statements
relating to the future operations of the company and other
statements that are not historical facts. Forward-looking
statements are often identified by terms such as "plans", "will",
"may", "should", "anticipate", "expects" and similar expressions.
Events or circumstances may cause actual results to differ
materially from those predicted, as a result of numerous known and
unknown risks, uncertainties, and other factors, many of which are
beyond the control of the company.
Specifically, this press release contains forward-looking
statements. Such forward-looking statements of information are
based on a number of assumptions which may prove to be
incorrect.
Such information, although considered reasonable by
management at the time of preparation, may prove to be incorrect
and actual results may differ materially from those anticipated.
Forward-looking statements contained in this news release are
expressly qualified by this cautionary statement. The
forward-looking statements contained in this news release are made
as of the date of this news release and the Company will update or
revise publicly any of the included forward-looking statements as
expressly required by Canadian securities law.
The reader is cautioned that assumptions used in the
preparation of any forward-looking information may prove to be
incorrect. Events or circumstances may cause actual results to
differ materially from those predicted, as a result of numerous
known and unknown risks, uncertainties, and other factors, many
of which are beyond the control of the Company. The reader is
cautioned not to place undue reliance on any forward-looking
information. Such information, although considered reasonable by
management at the time of preparation, may prove to be incorrect
and actual results may differ materially from those anticipated.
Forward-looking statements contained in this news release are
expressly qualified by this cautionary statement. The
forward-looking statements contained in this news release are
made as of the date of this news release and the Company will
update or revise publicly any of the included forward-looking
statements only as expressly required by Canadian securities
law.
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SOURCE Globally Local Technologies Inc.